partnerships
Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach
Agreement will bring content from leading game developer to operators in the United Kingdom, Europe and South America
Light & Wonder Incorporated (Light & Wonder) (NASDAQ and ASX: LNW) has signed an expanded long-term deal with Everi Digital, the online gaming business of Everi Holdings Incorporated (Everi) (NYSE: EVRI), empowering the developer to expand into new markets in the United Kingdom, Europe and South America.
The agreement will initially serve Light & Wonder’s customers in the United Kingdom with a range of games from the 70-strong catalogue of Everi Digital, delivered to the network through Light & Wonder’s online ecosystem.
Customers in Italy will also be the first in the country to gain access to Everi Digital’s distinct titles in the summer of this year through the new agreement with additional new European markets to follow by the end of 2024 on an exclusive basis. The roll-out in South America is scheduled to take place in the first quarter of 2024.
Everi Digital’s parent company, Everi Holdings Incorporated, is a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. Everi has continually updated its server-based gaming solution to support its award-winning online stepper content, video instant-win style games and new-to-be-launched perceived skill games that fit the industry trend of experiential themes.
Everi’s games catalogue has already proven popular with players in North America through an existing distribution deal with Light & Wonder, a relationship that has gone from strength to strength over the past four years.
The expanded deal represents the latest phase of Light & Wonder’s iGaming strategy; to forge major agreements with game developers to accelerate its leading position as a premium global content provider.
“This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets,” the Digital Commercialization Vice-President for Everi, Jordan Brent, said. “We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”
“Everi Digital’s content has proven hugely popular with players in North America and we look forward to sharing its games across more of our global network,” the Digital Partnerships Senior Director for Light & Wonder, Steve Mayes, said. “We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”
Light & Wonder’s online ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All content is supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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