Press Releases
Evolution to Showcase New Lightning Storm Live Game Show at ICE Lonon 2024 as Part of Its 120-Plus Games Roadmap for 2024
Evolution Group will showcase a selection of its planned 120-plus new online games for 2024 from its group brands – Evolution, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City and DigiWheel – on stand N1-100 at ICE London 2024 (ExCeL London, February 6 to 8, 2024).
Amongst new Evolution titles being premiered at the show is Lightning Storm, described as ‘the biggest, most epic Lightning game yet’ in Evolution’s multi-award-winning Lightning family of games. In a captivating live game show with a mega money wheel featuring DigiWheel-patented technology, Lightning Storm offers electrifying fun with its instant payouts and five thrilling bonus games including a huge multiplier wall. A second new Lightning title from Evolution making its debut is Lightning Dragon Tiger, a super-charged version of the classic Asian card game now infused with electrifying multipliers and dramatic studio effects.
Adding to the live casino game choice, Ezugi showcase its new Fortune Pusher title as well as further exciting new live gaming possibilities presented by its recent acquisition of Amsterdam-based Arcadia Gaming Solutions. Fortune Pusher is the first product of this collaboration; a live, online, arcade-style coin-pusher game in which players control a physical arcade machine from their desktop, tablet or smartphone using a joystick in the game’s user interface.
Complementing the extensive live casino and live game show line-up from Evolution and Ezugi is a huge and wide-ranging selection of titles from Evolution Group’s slot brands.
NetEnt lead with two new headline games. In Cursed Treasure, players unravel ancient secrets, gather symbols in a mystical Chalice for random, escalating cash prizes in the main game, collect dynamite scatters to trigger even more prizes or plunge directly into free spins with a buy feature option. In Rage, the combined might of the barbarian, assassin, archer and sorceress conquer the chaos and claim monumental triumphs by unleashing 2×2 Colossal Symbols, initiating chain re-spins and a host of other exciting features.
Red Tiger premieres Primate King Megaways, the eagerly awaited sequel to 2021’s Primate King. In this new untamed jungle expedition, players collect gold coins to evolve the Primate Wild, which covers an entire reel, through three stages while also filling up the Rage bar to trigger free spins.
Big Time Gaming, creator of the renowned Megaways mechanic, hit the target with its new online arcade adventure, Trigger Happy. Wilds, multipliers, bombs and trigger coins are all part of the fun as players set their sights on a 5×5 grid where every win sets off a mesmerising cascade of explosive reactions.
Nolimit City continue with its trademark dark and provocative themes, blazing the trail with Fire in the Hole 2, the explosive sequel to its popular 2021 release, Fire in the Hole. Grab your dynamite, venture deep underground where the sun doesn’t shine and prepare for an absolute blast.
“We have said many times that we are launching the biggest, most complex and most expensive game we have ever made and that is true again this year with our newest game show, Lightning Storm,” the Chief Product Officer for Evolution, Todd Haushalter, said. “With its five distinct bonus rounds, the development of this game is the equivalent of making six different games. The idea here is to show players where Lightning Roulette and the rest of the Lightning family comes from. It gives players a sort of look behind the curtain and I believe it will be our biggest game since Crazy Time.
“Game shows get all the attention and they are the most important games for separating our offering from other live providers. However, the 2024 roadmap also gives plenty of attention to the big three core games of roulette, blackjack and baccarat with new innovations coming for each of these. We will also be launching new slot innovations, bonusing systems and new ways to play slots; trying to advance the online slot space as a whole. In other words, there is something for everyone in the 2024 roadmap and we could not be more excited.”
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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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