partnerships
BGaming partners with Casinolytics to deliver data-driven slot Aztec Clusters

Popular iGaming content provider BGaming is unearthing hidden treasures with its industry-first slot Aztec Clusters. Created in collaboration with Casinolytics, this unique 8×6 game places the gaming habits of streamers at its core.
Over the last 18 months, Casinolytics has conducted qualitative and quantitative research into streamers’ behaviour, emotions and playing styles by analysing more than 10,000 hours of data. Findings revealed streamers enjoy a challenge, a sense of progression and strive for high max wins. As a result, BGaming’s Aztec Clusters offers the possibility of landing an impressive max win of x10,000 in all game modes, including the base game, Wild Spin feature, or any level of bonus buy, with randomised features.
Cluster mechanics with refilling reels, a Dig-up feature and flexible Buy Bonus and Wild Spins options also evoke a high-energy experience that streamers enjoy. With the Cell Multiplier feature, winning clusters mark cells and add multipliers, ranging from x2 and increasingly in increments of x2 to a max multiplier of x10. Multipliers will apply to all winning clusters and their values are combined. The multipliers continue until the spin round has finished.
The potential to land very high multipliers was also appealing to streamers, according to Casinolytics’ data. In this release, Sticky Wilds appear in empty cells and substitute for any symbol except the Booster and Destroyer symbols, to create an unexpected and thrilling experience from start to finish. If the Sticky Wild marks a cell with a multiplier, an additional x10 multiplier is added until the sequence finishes. Enhancing the highly-sought after feeling of progression, further multipliers can be introduced for each win it contributes to, up to x100.
Taking on board the key qualities of top-performing slots most enjoyed by Casinolytics’ streaming community, BGaming’s cluster game is expertly designed to use features that streamers and players are proven to love. The soundtrack, timing of features and graphics are all created with their preferences in mind.
Aliaksei Ptukha, Game Designer at BGaming, said: “We are delighted to build on our collaboration with Casinolytics by releasing Aztec Clusters, the first of its kind slot in the industry. Cluster games have increased in popularity since 2022 and this game is the perfect addition to any gaming platform hoping to catch streamers’ attention.
“No other game releases incorporate data gathered from more than 10,000 hours of research and we believe this takes our commitment to player-driven game development a step further.”
Sebastian Khalighy, CEO at Casinolytics, said: “For the past 18 months, we have studied streamers and created qualitative insights based on their playing behaviours.
“We know streamers are playing an increasingly vital role in this industry, so we approached BGaming about collaborating on a slot. As a result, Aztec Clusters was developed and it truly is a game that puts streamers’ needs front and centre.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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