RubyPlay strengthens PokerStars partnership with Spain and Romania launches

RubyPlay, an innovative B2B iGaming development studio, has expanded its partnership with PokerStars following the launch of its games portfolio across the regulated markets of Spain and Romania.

The latest development in the provider’s global tie-up with the Flutter Entertainment brand comes after a successful rollout of its games that has exceeded expectations in terms of player engagement and retention.

Alongside the strong performance of existing RubyPlay titles, the studio is set to develop four bespoke titles for PokerStars. The first, Yo Ho Ho, has seen immensely strong performance with Italian players, utilising a top-performing mechanic alongside engaging features that have garnered impressive engagement and retention rates.

PokerStars players in Spain and Romania can now reap the benefits of this highly effective partnership, with the deployment of RubyPlay’s immersive slot games being replicated across two further regulated iGaming jurisdictions.

The renewed partnership underscores RubyPlay’s commitment to expanding within regulated jurisdictions worldwide, following a period of rapid growth throughout 2023. The company now has its sights set on entry and expansion within further markets in Europe and Latin America.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are delighted to be expanding our partnership with PokerStars and taking our successful collaboration into Spain and Romania.

“Growth is our top priority, and we look forward to introducing our diverse slots content to new audiences hungry for entertaining games. We thank PokerStars for giving us a platform to showcase our dynamic, forward-thinking content, and look forward to further success together.”