NE Group appoints Craig Harris as Head of Games to drive growth strategy

NE Group, a leading B2B iGaming software supplier, has announced the appointment of Craig Harris as Head of Games. Harris’ 20 years of experience in the betting industry will be instrumental in driving the company’s expansion and diversifying its gaming portfolio.

NE Group Head of Games Craig Harris said: “It’s an honour to have joined NE Group, during this exciting phase of rapid growth. I’m eager to contribute to shaping the future of the games division within the NE Group, as we release a range of new titles and amplify our global presence.”

Harris has worked extensively across a number of sectors including sports, games, casinos, content management, social media, sales, CRM, and Sportsbook trading. His hire will enable the company to add momentum to its success in Africa and Latin America by extending the reach of its innovative gaming apps, like Cricdesi, which blends content with gaming experiences.

NE Group CEO Imran Bukhari followed: “Welcoming Craig as our Head of Games is a big moment for us. His knowledge and proven track record complement our strategic focus perfectly. His strengths will be invaluable to grow our game portfolio and explore new opportunities.”

Under Harris’s stewardship, NE Group will enhance operational efficiency and market reach, consolidating its mission of creating exceptional gaming experiences.