GiG Furthers Global Presence of its Next-Generation Platform with Two New Launches

Gaming Innovation Group (GiG) has announced the launch of two online casino brands, PlayR and Palasino, delivering the latest projects to go live on its powerful next-generation platform technology.

PlayR.bet is making its online casino debut, strategically targeting the burgeoning Brazilian market. This move comes in the wake of the recent regulatory approval for online casinos in Brazil, sanctioned by the President at the end of 2023. Leveraging the new next-generation platform provided by GiG, PlayR.bet is poised to establish a robust digital presence.

Palasino, with this launch, is taking its first steps into the online world for the Palasino Group, an established land-based operator with over 25 years of experience in the casino industry. The launch will leverage the combined power of GiG’s award-winning player account manager alongside revolutionary artificial intelligence (AI) solutions GiG Logic and GiG Data.

Leveraging the latest in AI and data-based solutions, GiG’s acquisition and retention-focused technology has been specifically developed to further enhance operators’ capabilities in complex markets. Built to offer a significant step forward in platform technology, GiG has focused on a suite of secure, scalable, user centric end-to-end features that are adept at maximising opportunities for growth in the most competitive regulatory environments around the globe.

These latest launches come at a time of both significantly increasing activity for the platform and sportsbook provider alongside transformative new regulatory opportunities across Europe and both North and Latin America.

GiG’s innovative, feature lead AI stack currently powers over 60 brands in some of the most complex markets worldwide. GiG’s portfolio is complemented with years of experience in local regulated markets and leverages long-established partnerships with some of the leading online and land-based brands.

“I’m extremely proud of the impressive cadence our delivery team is achieving with these recent planned launches perfectly demonstrating our capacity at exceeding customer expectations,” the Chief Business Officer for GiG, Andrew Cochrane, said. “We continue to cement our preeminent reputation at taking land-based operators online, having executed many similar successful projects over recent years with established brands across Europe, Canada and Latin America.”