Eastern Europe
THE UNIT OPENS NEW OFFICE IN MOLDOVA
The leading product development and martech supplier taps into rich pool of tech talent in Moldovan capital Chișinău, significantly expanding its capabilities in the betting and casino software development industry
The Unit, a leader in nearshore product development for sports betting and igaming, has announced the expansion of its multinational office footprint in Moldova.
The 180 sq. m. offices, located in the heart of the capital city of Chișinău, will now be home to over 30 staff, who are driving The Unit’s multifaceted development work for digital sportsbook, casino and fan engagement to new heights.
The Chișinău offices, which are capitalizing on Moldova’s rich pool of tech talent on these state-of-the-art premises, are the latest demonstration of the premium The Unit places on sustained innovation and the scalable local talent that drives it. Much like neighbouring Ukraine and Romania, Moldova has quickly become a natural habitat for the industry, thanks to its deep well of educated, multilingual and tech-savvy workers.
Paddy Casey, Co-Founder at The Unit, said: “It’s very exciting to announce the opening of The Unit’s new office in Chișinău, where myself and some of the Irish-based team have just returned from cutting the ribbon with our new Moldovan colleagues!
“This strategic move aligns with our vision to tap into the rich pool of tech talent in Moldova, fostering innovation and expanding our capabilities in the betting and casino software development industry.
“We’re thrilled to plant another progressive flag in the sand for The Unit – and Chișinău was a logical choice as we expand our footprint. It’s a perfect match: a fantastic team in an environment that’s ideal for The Unit’s growth and trademark creativity.
“We view our new European office as another step in the evolution of our lofty ambitions within the industry to be the best and to work with the best. Moldova is an area of growing appeal, with a capital that boasts a strong trading tradition and a rich environment for young tech talent, which is already complementing our industry-leading experience.
“Our expansion into Moldova is our latest demonstration of our commitment to becoming the partner of choice throughout the industry.”
The Unit is a rapidly-growing team, with full-time staff already based in Ireland and Ukraine. The Moldovan offices will follow the successful model of its Ukrainian development hub, which boasts an abundance of technical resources that allows The Unit to deliver high ROI for its clients and partners in the betting, igaming and sports sectors.
With a broad range of existing international clients, The Unit is pitching its best-in-class product development capabilities across the globe.
Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Eastern Europe
EGT Digital and PublicWin: A Successful Combination in Romania
One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.
Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”
Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”
The post EGT Digital and PublicWin: A Successful Combination in Romania appeared first on European Gaming Industry News.
Compliance Updates
Romania Bans Gambling Venues in Small Towns and Villages
Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.
What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.
“Right now we are fighting an industry that has a total turnover of €10-12 billion.”
Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.
Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.
On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.
“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”
Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.
The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.
There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.
The post Romania Bans Gambling Venues in Small Towns and Villages appeared first on European Gaming Industry News.
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