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Popular games, VR in esports, top technologies, and prominent markets: Slotegrator presents a report on iGaming trends in 2024
In the iGaming world, it’s essential to predict industry trends. Each year, Slotegrator, one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators, traditionally shares its vision of trends with its audience. This year, Slotegrator released a new report on iGaming trends in 2024 to help gambling operators and B2B service providers strategize for the next year.
The new report is based on the company’s survey of online casino operators and gaming content developers, some of whom preferred to stay confidential, and some of whom shared their comments with Slotegrator to create useful material. Among them are Caleta Gaming, Macaw Gaming, SKILROCK, Turbo Games, Amigo Gaming, 3 Oaks Gaming, Gamzix, etc.
The report covers all the major iGaming trends of 2024 and predictions about future gambling market developments.
To look at them in detail, let’s break them down into several blocks:
- What games will be popular?
Today’s players (especially younger ones) look for formats with rapid-fire gameplay and interesting mechanics, so game developers will continue to create new crash games and increase the number of these games in their portfolio.
According to Slotegrator’s report, there are two key insights:
- The demand for crash games is growing among players 25-34 years old.
- 75% of game developers surveyed either currently offer crash games or are planning to do so in the future.
- Will the popularity of sports betting rise?
According to Statista, the online sports betting market is expected to reach $43.55 billion in 2023 and show an annual growth rate of 9.94%, reaching $63.62 billion by 2027. It’s been estimated that 35.4% of people placed a bet at least once a year worldwide.
- VR integration in esports.
VR is increasingly penetrating into all spheres, including esports. The immersive experience that VR creates allows players to become not just spectators but active participants, dropping them right in the middle of the action.
With VR tech making esports more and more exciting, you can safely assume that the esports betting market will continue to grow. The esports betting market revenue is projected to reach $2.1 billion in 2023. The market is estimated to show an annual growth rate of 10.45% and reach $3.2 billion by 2027.
- What technologies will be on top?
Online casinos continue to use AI to enhance security, personalize player experiences, and promote responsible gaming. AI also provides market insights, SEO improvement, and affiliate traffic analysis. Game and software providers already use AI in their products and solutions.
Another one is the blockchain technology trend. It has produced a range of tools and mechanics that are growing in popularity, facilitating operators’ work, and making a huge impact on the iGaming industry. One of the most widespread and commonly used applications of blockchain, cryptocurrency, has become a fixture in the iGaming landscape. A quarter of our clients, online casino operators, say that up to 40%
of their players use cryptocurrency; another quarter says this number reaches 80 to 100%.
- What about the gambling markets with the most potential?
According to Slotegrator’s report, most of the company’s partner providers responded that they already operate in or are planning to expand into Latin America (and its top markets Brazil, Mexico, Colombia, Argentina, Chile, and Peru), Asia (India, Georgia, Turkey), and regulated African markets (like Kenya and Nigeria). 73% of respondents already operate in Latin America or are planning to expand there in the near future. A similar indicator applies to the Asian market.
Some additional key findings:
- Responsible gaming is essential for the future of the online gaming industry. Young players are concerned about the quality of their gaming experience. Responsible gaming is more than a buzzword, and developed, regulated jurisdictions are fostering growth in this direction.
- According to 75% of respondents among Slotegrator partners, adding new types of games helps to attract new players. This process is much quicker in cooperation with gaming content aggregators.
- Every casino needs an effective bonus policy, which is more of a mainstay than a trend. Bonuses have always been the number one way to acquire and retain players, and this won’t change in 2024.
- Mobile-first gameplay has gone from trend to standard, and in the near future will only solidify its position on top. Convenient, portable, and affordable, mobile devices are increasingly players’ first choice — and often the only one, in areas where laptops are expensive and broadband unavailable.
“This report will be useful for beginning operators doing research before launching their first project, platform operators planning to expand into new markets or add new offers to their established online casinos, B2B service providers working on their business development strategy, and gambling community members who want to stay on top of current trends”, emphasizes Ayvar Gabidullin, business development manager at Slotegrator.
You can download the report on iGaming trends in 2024 here or watch the video review at Slotegrator Academy.
Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.
“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.
“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”
Purpose-built for highly regulated digital environments
Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.
Key features include:
- Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
- Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
- Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
- Built-in compliance: Regulatory assurance at every step of the customer journey
By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.
Solving identification friction at scale
The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.
Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.
“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.
Product availability
Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.
By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.
The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.
Partnerships
International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.
EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.
The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.
7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.
This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.
“Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”
The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive “Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.
All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.
With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.
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