Asia
Trinity Gaming India Along with Lenovo, Intel and YouTube Takes First Steps to Reshape the Indian Creator Economy
Trinity Gaming India, has launched Gamerz Night Live, a virtual gaming campaign property that has attracted around ten million viewers so far. The campaign has been launched in collaboration with Lenovo, Intel and YouTube and is focused on developing the Indian creator community.
This initiative has provided a platform for over 100 creators from across the country to showcase their talents. The campaign has been launched to assist upcoming creators in promoting their content, building their profiles and sharing the spotlight with other top creators. The event has featured leading content creators and influencers including Mortal, Scout and Regaltos among other regional, micro and mini creators from around the country.
The campaign has run for a period of over eleven weeks and has successfully aired more than 14 episodes to date, complemented by regular uploads of shorts and community posts and has generated over six million views with 15 episodes aired over YouTube. The Gamerz Night Live account serves as the platform for all upcoming episode announcements, highlight reels from previous episodes, engaging stories and collaborative posts and these have generated over ten million views.
YouTube Gaming is the home for some of the most popular gaming creators around the world, gaming events and premieres and only-on-YouTube moments that draw the gaming community together.
“At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming,” the co-founder and Chief Executive Officer for Trinity Gaming India, Abhishek Aggarwal, said. “Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count.
“The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year.”
The games played by the creators include Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt and GTA V. The partnered creators come together not only to create fun content but also to battle it out as part of a team in BGMI, Valorant and CSGO.
With such fan-favorite titles and creators, Gamerz Night Live aims to penetrate audiences across the country, making it a highly inclusive and diverse celebration of gaming. The event will conclude by December of 2023.
“Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment,” Anita Kotwani, South Asia Media Chief Executive Officer for Dentsu and Dentsu Gaming Lead, said. “Brands like Lenovo and Intel have marked their footprints in the gaming industry by launching gaming-centric brands like Legion, LOQ, Gaming IdeaPad, Intel Arc and 13th gen processors that are beneficial for the consumers to make, record and consume content. Through Gamerz Night Live, Intel and Lenovo get a chance to showcase themselves in front of the relevant audience focusing on the TGs suitable for brands like Lenovo and Intel.”
Asia
ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS
Zitro, a leading global player in the gaming industry, is proud to announce a significant expansion in the Philippines, with its top-performing slot games now live at three of Manila’s leading Integrated Resorts: Newport, Okada, and Solaire North. The addition of Zitro’s slot games at these prestigious gaming destinations marks a major milestone for the company. Newport, Okada, and Solaire North players can now experience the company’s innovative and engaging products, renowned for their cutting-edge technology, stunning graphics, and captivating gameplay. The positive reception in the Philippines positions Zitro for even greater success in the region, with future installations already in the pipeline.
The company is also actively expanding its footprint across other key Asian markets. New installations are planned for jurisdictions such as Laos and Cambodia. Recognizing the unique preferences of each market, Zitro is strategically adapting its products to ensure successful integration and resonate with local players.
Nadège Teyssedre, EMEA Sales Director at Zitro, commented on this significant achievement: “We are incredibly excited about our recent installations in the Philippines, which reflect our ongoing commitment to expanding our footprint in Asia. The positive reception of our games at these prestigious resorts is a testament to the quality and appeal of Zitro’s gaming offerings. This expansion solidifies our presence in Asia and sets the stage for continued growth in the continent.”
The post ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS appeared first on European Gaming Industry News.
Asia
Explore the mythic origins of Made-In-India Indus Battle Royale’s Avatars
Indian games are now increasingly getting more recognition for seamlessly blending mythology and tradition, which offers players a culturally rich experience. These games weave together ancient narratives and art with modern gameplay, resonating deeply with players and elevating India’s standing in global game development.
One standout example is the highly anticipated Indus Battle Royale by Pune-based SuperGaming, which has garnered over 11 million pre-registrations on Google Play. The Indo-Futuristic game is set in the distant future on the island of ‘Virlok’, which was once home to an ancient race of intergalactic explorers, ‘the Yaksha’. Players assume the role of Mythwalkers in search of the rare resource ‘Cosmium’.
For any battle royale, Avatars are integral to providing immersive gameplay as they allow players to choose their unique styles and skills. In Indus, Avatars are inspired by Indian history, mythology, and culture, each with its own captivating backstory. Despite their standardized functions, they come in diverse forms, enabling Mythwalkers to select models that best fit their preferences. Here is a glimpse into the fascinating legends behind the Avatars of Indus:
1. Adi and Adya
Series: Challenger
Background: Adi and Adya are the inaugural standard-issue Avatars, crafted after billions of credits and countless hours of research and development. Designed to embody and cater to the competitive spirit of Mythwalkers, they represent the cutting-edge technology that defines the Indus Battle Royale experience. These Avatars are chosen by those looking to balance efficiency with style.
2. Null and Void
Series: Explorer
Background: Null and Void are the initial prototype models that successfully landed on Virlok. Their utilitarian design reflects their age. Despite the creation of more sophisticated models, their charm and reliability make them a common choice for Mythwalkers. They symbolize the call of the infinite void, daring Mythwalkers to venture into the deepest secrets of the Cosmos.
3. Diya
Series: Yaksha Vintage
Background: Diya represents a connection to the happier times on Indus. This vintage icon has been revived with the hope of rekindling the past’s joy and celebration. Her design serves as a tribute to the rich cultural heritage of the ancient Yaksha race.
4. Neo Yash
Series: Yaksha Culture
Background: Neo Yash showcases the cultural values and aesthetics that were integral to Yaksha life. This Avatar embodies the fashion and artistic expression native to Indus, providing a glimpse into the cultural richness of the Yaksha civilization.
5. Rana and Arya
Series: Yaksha Glamour
Background: Known as a celebrated entertainer and dancer, Rana was the headline act of a traveling dance troupe. However, classified documents reveal that his glamorous public persona masked his true role as an elite agent working covertly for the Yaksha Council.
Similarly, Arya was renowned as a performer and master thief who used her performances as a cover for infamous heists. Despite appearing to reform, her continued collaboration with Rana hints at ongoing involvement in clandestine activities.
6. Heena
Series: Indus Icon
Background: Modeled after India’s well-renowned Olympic shooter, Heena is the greatest living bounty hunter in the Indus universe. Frequently summoned by COVEN, an intragalactic syndicate, the sharpshooter is called upon when Mythwalkers need exceptional skill or more often than not, a miracle.
7. Mor-ni
Series: Yaksha Heroes
Background: A legend in exile of the Champions Conclave, Morni is the rare female representative of the Immortal Peacock. Her indomitable will, tenacity, and deadly grace in combat have made her one of the most formidable warriors in Indus.
8. Mech Balika
Series: Indus Automata
Background: Originally a marionette in a theater run by automatons, Mech Balika’s design is inspired by the Rajasthani “Kathputli” string puppet. It remains unclear how or why she became a renowned combat unit, considering the Yaksha’s reluctance to weaponize their robotic creations, viewing it as a loss of innocence.
9. Pokhran
Series: Indus Automata
Background: Developed by the famous Indian scientist Homi J. Bhabha, Pokhran units were rescued by the Yaksha and widely deployed across Virlok. They powered the planet’s most remote corners and facilitated progress. Eventually, their resilience caught the attention of a Mythwalker who captured an intact unit, leading to the creation of this Avatar.
10. Sir-taj
Series: Indus Automata
Background: Sir-Taj is a technological marvel, representing the Yaksha’s deep reverence for their heritage. Universally adored on Indus, he has regained celebrity status among Mythwalkers due to his antics and viral videos on the internet.
The post Explore the mythic origins of Made-In-India Indus Battle Royale’s Avatars appeared first on European Gaming Industry News.
Asia
STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024
Inaugural Esports World Cup is a global celebration of competitive excellence and esports fandom, with a record-breaking prize pool of over $60 million (500 Cr.)
Star Sports Network and the Esports World Cup Foundation (“EWCF”) today announced the acquisition of broadcasting rights for the Esports World Cup (“EWC”) 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming communities and deliver premier competition in a unique format at an unprecedented scale. Over eight weeks, the EWC will feature the world’s top Esports clubs competing in 21 of the most popular game titles, making it the largest multi-game Esports tournament ever. As the official broadcaster, Star Sports is set to deliver comprehensive coverage of the tournament, offering viewers and fans an unparalleled Esports experience with in-depth commentary in English and Hindi. The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2.
In 2022, BGMI Masters became the first Esports franchise to be broadcast in India by the Star Sports Network, drawing in millions of viewers over its linear television debut. Highlighting the immense popularity of the online multiplayer battle royale game, Star Sports has been instrumental in bringing esports to the mainstream Indian gaming audience.
Vikram Passi, Head Marketing – Sports, Disney Star, stated, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”
Ralf Reichert, CEO Esports World Cup Foundation, said “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”
The EWC will offer the largest prize pool in esports and feature the most popular esports titles across all major gaming genres. It will welcome a new cross-game competition format, awarding prizes for individual game titles and club performances. This will be a first ever Esports World Cup with a prize pool of more than $60 million (INR 500 crore)
The eight games to be broadcasted on Star Sports Network are Call of Duty: Warzone, Dota 2, Counter-Strike 2, Overwatch 2, Apex Legends, Fortnite, EA Sports FC 24, and PUBG Battlegrounds .
Specific highlights include:
- Opening Broadcast: Week 1 July 3rd at 10 PM on SS First and SS YT Channel with Call of Duty: Warzone in Hindi.
- Weekly Schedule: From Week 3, starting July 18, EWC will be broadcast at 9 PM on SS2 and SS First along with SS YT Channel
- Hindi Commentary: Call of Duty: Warzone (Week 1) and Counter-Strike 2 (Week 3) will be shown with Hindi commentary on SS First along with and SS YT Channel
The Esports World Cup broadcast on the Star Sports Network will further solidify esports as one of the fastest-growing sports in India, bringing the best of global esports action to India. The Esports World Cup Foundation is pleased to share Star Sports’ vision in bringing esports to a broader audience as they continue to pave the way for the future of competitive gaming in India
The post STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024 appeared first on European Gaming Industry News.
-
Compliance Updates3 weeks ago
MGCB Hosts College Sports Betting Panel Discussion on Rules, Regulations, and Compliance
-
Baltics4 weeks ago
Atlaslive is the Rising Star in Sports Betting Technology in the Baltic and the Nordic market
-
Gaming3 weeks ago
Paddy Power Launches Industry First Exclusive Online Gameshow
-
Australia3 weeks ago
Australia Enforces Credit Card Ban for Online Gambling
-
ACR Poker3 weeks ago
ACR Poker Sending Players to Uruguay This August for Huge $1 Million Main Event
-
Central Europe3 weeks ago
KJM Endorses IDVerse to Tackle Rising Concerns Over Minor Protection
-
Baltics3 weeks ago
MARE BALTICUM Gaming & TECH Summit 2024 Sparked GameTech Revolution and Unity Across the Baltics and Nordics
-
Central Europe3 weeks ago
GR8 Tech Opens New Hub in Warsaw, Poland