partnerships
Xtremepush integrates its full platform with The Pools
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has signed a wide-ranging partnership with The Pools to provide the iconic British brand with all the solutions within its unified platform to aid the operator’s digital transformation.
The Pools, formerly known as The Football Pools, has recently relaunched with a new app and is integrating Xtremepush’s platform as part of its new player-centric approach which uses technology to engage the modern gaming player via multiple products including sports betting, casino and lottery.
As well as providing its suite of optimisation and automation CRM tools, alongside the enterprise-grade CDP, to deliver personalised, relevant messages, Xtremepush will also provide bespoke, exclusive free-to-play (F2P) games for The Pools, cementing a fully unified omnichannel solution.
The first F2P game The Pools will launch following on from the deal will be Football Squares, a bingo-style scratchcard covering a series of football events on a given day. The Pools will receive real-time triggers and insights through Xtremepush’s CRM platform to gain truly measurable F2P data.
The Pools is one of the first customers to sign up for the fully unified platform since Xtremepush’s acquisition of Thunderbite in September 2023, a deal designed to redefine player engagement, gamification and loyalty in the iGaming industry.
Rob Pryce, Chief Revenue Officer at Xtremepush, said: “This deal with The Pools is hugely significant for Xtremepush, as one of the first agreements to integrate our fully unified platform since we acquired Thunderbite earlier this year.
“The Pools is a truly iconic brand, and we are honoured to be working with them at this vital stage of their life cycle where they are digitally transforming their business.
“We share the same values when it comes to a customer-focused approach and the potential of the bespoke free-to-play games we are creating, which are fully integrated into our CRM platform, are incredibly exciting for both companies.”
Steve Talbot, Chief Commercial Officer at The Pools, said: “Xtremepush’s unified platform is a real game-changer when it comes to activation, retention, CRM and loyalty, and we are delighted to be the first company to fully integrate it.
“The Pools is such an iconic and well-loved brand in Britain, which is something we are building upon as we create an accessible hub for the modern-day gaming player who is looking for big wins from small stakes.
“We’ve been really impressed with the range of solutions Xtremepush offer and particularly the bespoke free-to-play games they have developed for us. We’re sure they will be really well received by our players.”
International Game Technology
IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.
NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.
Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.
The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.
NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.
With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.
“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”
The post NuxGame bolsters personalisation capabilities with Solitics partnership appeared first on European Gaming Industry News.
New distribution deal brings Peter & Sons’ hit titles to iGP
Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.
These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.
Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.
Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.
Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”
Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.
The post Peter & Sons Content Now Live on iGP’s iGaming Deck appeared first on European Gaming Industry News.
-
Latest News3 weeks agoThe Importance of Data Quality Review Checks in the Gaming Industry
-
Asia4 weeks agoOnlyplay Enters into Strategic Partnership with Ritchie Rabbit
-
Africa4 weeks agoNE Group powers 888bets launch in Angola
-
Australia4 weeks ago
Tabcorp Partners with OpenBet’s Sportsbook Technology to Propel Growth and Enhance User Experience
-
Africa4 weeks agoHub88 partners with LiveGames to enhance content offering
-
Central Europe4 weeks agoApparat Gaming and edict egaming announce partnership
-
Balkans4 weeks agoWazdan marks Croatian market entry with PSK partnership
-
Brazil4 weeks agoKiron Interactive expands Brazilian presence with EstrelaBet partnership
