Press Releases
Flutter’s UKI Division commits c.£8m to charitable causes in 2023
Paddy Power, Sky Betting and Gaming, and Betfair have all announced new funding campaigns
Additional funds of £250,000 have been raised for charity at events hosted by Flutter UKI
Flutter is proud to announce that its UK and Ireland division has committed up to £8 million to charitable initiatives this year, with its three key brands – Paddy Power, Sky Betting & Gaming (SBG) and Betfair – announcing new partnerships in recent weeks. A further £250,000 has been raised through fundraising events for its two Charities of the Year.
This activity forms part of Flutter’s wider global pledge to Do More for the communities in which it operates as part of the Group’s sustainability strategy – the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its colleagues across three main areas of Sport & Play, Health and Wellbeing, and Tech4Good.
On Monday, in its own distinctive style, Paddy Power announced that it will be donating up to £1 million to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship, which begins this month. The brand pledged to donate £1,000 for every 180 hit during the tournament and with 901 maximums scored during last year’s tournament, it is hoped that record will be smashed this year, meaning a possible £1 million donation to Prostate Cancer UK – a transformative sum for the charity that will ultimately save lives. In addition, the bookmaker and the PDC will join forces and use all their channels to encourage 180,000 fans, followers and customers in the UK to use Prostate Cancer UK’s online risk checker via prostatecanceruk.org/180-risk
This follows shortly after the launch of Betfair’s ‘Serial Winners Fund’ last month, in conjunction with Betfair ambassador and legendary jockey, Rachel Blackmore. The campaign will see Betfair support both the Injured Jockeys Fund and the Irish Injured Jockeys with an initial donation of £100,000, with a further £5,000 for every winner Blackmore rides between Betfair Chase Day and the Randox Grand National. This is likely to total a £250,000 donation, split equally between the two charities.
Earlier in November, Sky Bet launched its £6 million ‘Building Foundations Fund’ in partnership with the English Football League (EFL). This fund represents the largest multi-year, sponsor-backed fund that is dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives. Sky Bet will invest £1 million per year into the Fund starting from the current 2023/2024 season.
Ian Brown, CEO of Flutter UKI, said: “I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan. Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”
Flutter also held its inaugural Charity Ball in Dublin in September in support of BUMBLEance, the Children’s Ambulance Service of Ireland, and its Annual Charity Gala in Leeds in November in support of the Children’s Heart Surgery Fund in Yorkshire. Flutter UKI donated £240,000 between the two charities and raised a further £250,000 across both events. Meanwhile, other donations across the year totalled £330,000, which included the re-launch of Cash4Clubs which provides small grants to local community sports clubs across the UK and Ireland.
Positive Impact Plan:
As part of Flutter’s Positive Impact Plan, we have set an ambitious goal to positively impact the lives of 10 million people by 2030. This initiative is aligned with our focus on sports, technology, health, and well-being and our aim is to create long-lasting, positive change in the communities we support.
Press Releases
Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.
eSports
SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool
Made-in-India battle royale Indus is hosting its first ever series of nationwide grassroots esports tournaments dubbed Indus Inferno. This is SuperGaming’s summer special of tournaments with prizes and bragging rights on the line — but most importantly: a chance for players to experience Indus at the highest skill level and be the best in India’s first new-generation battle royale.
Created by award-winning Pune-based developer SuperGaming, Indus is an Indo-Futuristic battle royale slated for mobile, PC, and consoles with pre-registrations live on Google Play for Android. Pre-registrations for the game have crossed 10 million already.
Indus Inferno kicked off with the Regional Scrims featuring a Rs. 50,000 prize pool this week. The scrims were met with immense excitement, with players hailing from multiple cities across India.
The Indus Inferno Finale scheduled to take place on 1st June will feature a lucrative prize pool of Rs. 5,00,000.
Player registration for the Open Qualifiers is now open and will end on 19th May. The Qualifiers are set to run from 20th May to 24th May. It is important to note that only the top 2,000 players from the Inferno in-game Leaderboard will be eligible to register for the qualifiers. The top 10 winning teams from the Open Qualifiers will earn coveted spots in the finale, joining the invited esports teams for an epic showdown.
The following teams have been invited for the Indus Inferno Finale:
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Team Moggers
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Team Redlock
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Team Pushpa
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Destruction of Game
In addition to this, teams of Indus content creators, community members, several esports organizations as well as winners of past playtests will be present for the tournament. There’s a total prize pool of Rs. 5,00,000 with the winners netting Rs. 2,50,000 and the runners-up, third-place, and fourth place getting Rs. 1,00,000, Rs. 75,000, and Rs. 50,000 respectively. The most valuable player will get Rs. 25,000.
More importantly, the finale will feature India’s top esports team owners so Indus’ best players can have face to face opportunities to be scouted for a career in esports playing Indus. These include:
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Godlike Esports
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Revenant Esports
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Orangutan
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Entity Gaming
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Reckoning Esports
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Carnival Gaming
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Chemin Esports
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True Rippers
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Enigma Gaming
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Team Tamilas
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Marcos Gaming
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TWOB
“With Indus Inferno and previous Indus esports tournaments that we’ve been running since last year such as the Indus Invitational and Indus Unchained, we want to lay the foundation for a sustainable esports ecosystem for our community and the nation at large,” says SuperGaming CEO and Co-Founder Roby John. “Having India’s best esports team owners at the finale is our small way of making that happen.”
SuperGaming is also going to have exclusive rewards, developer panels, and more, so head on over to the official Indus Discord server for all the details.
Players will be able to share their thoughts on various aspects of the game and impact the direction of how SuperGaming crafts its most ambitious title yet through this official esports tournament.
This is inline with how SuperGaming has crafted its biggest hits — MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 80 million players since its launch with a relentless focus on putting its players first leading to some of its biggest community members featuring in-game as well as celebrating India-specific events like Diwali.
The post SuperGaming Reveals Nationwide Grassroots Indus Battle Royale Esports Tournament Series With Rs. 5,50,000 Prize Pool appeared first on European Gaming Industry News.
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