partnerships
Stats Perform Extends Exclusive Official Rights Partnership with WTA to Distribute Enriched Data and Live Streams of its Recently-Enhanced Tour to Sportsbooks
Existing partnership has seen the launch of numerous innovations to bring more fans closer to elite women’s tennis including deeper live data, AI-enriched insights and award-winning live streaming experiences
Stats Perform’s products and content distribution network has been cited as an intrinsic part of the WTA’s fan experience plans as it expands Tour footprint, profile, fanbase and sponsors and moves towards equal prize money
Sports content pioneer Stats Perform today announced it has extended its exclusive agreement with the recently enhanced WTA Tour to collect and distribute official WTA data and live streams to licensed sportsbooks until the end of the decade.
The extended agreement continues the longstanding partnership between the two organizations and makes official WTA live scores, stats and content available across Stats Perform’s vast worldwide distribution network; including global media, tech giants, broadcasters and betting operators to bring tennis fans closer to the sport.
Since its inception, the partnership has seen the development and introduction of numerous successful and award-winning fan engagement innovations such as:
- Full coverage of outer courts and qualifiers
- New AI-enriched Opta metrics like clutch points and win probabilities
- Interactive AI-enriched live streaming features like instant highlights and tailored insights that display on-screen during games
- Expert Opta research support for commentators and interviewers
- Addition of a more detailed in-venue data feed alongside the umpire data feed
“We’re honored and delighted to extend our deep relationship with the WTA, who is a highly progressive and professional sports organization,” the Chief Commercial Officer for Stats Perform, Alex Rice, said. “We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content; even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
“We are excited to extend our successful partnership with Stats Perform,” the Chief Executive Officer for WTA Ventures, Marina Storti, said. “The data and insights it provides are an important part of our plans to drive fan engagement through product innovation and enriched experiences. The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”
WTA tennis sits alongside official live streams and data from Tennis Australia in Stats Perform’s exclusive betting and media rights portfolio as well as content from the world’s biggest global leagues and competitions across football, basketball, cricket, rugby, ice hockey, badminton and more. The announcement comes shortly after Stats Perform claimed Best Sports Data Product for the second year running at the 2023 SBC Awards.
For more information, please contact the WTA on WTACommunications@ WTATennis .com or Stats Perform on Media.Relations@ StatsPerform .com.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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