Groove take it to the edge with Arrow’s Edge deal

Rebranded iGaming casino platform provider and aggregator Groove is back in the news with another partnership, this time around with game developer Arrow’s Edge.

Arrow’s Edge is an innovative online game developer with a 10-year track-record, providing a comprehensive range of gripping casino games including counterculture hit Back to the 60s, Formula Fortunes, Wizards Jackpot, Monster Blowout, Ocean Life, Chase the Cheddar, Yakuza Slots, Chef Wars, The Winning Dead, Ibiza, Aruban Nights, Panda Planet, and the American football themed 4th and Goal, amongst a cache of over 60 slots.

In addition to slots, Arrow’s Edge also produces a series of table games and video poker games. Through Groove’s aggregator, GroovePlay, operators can access powerful marketing tools on a local or global level, and implement tournaments available from Arrow’s Edge. These can involve numerous levels of customisation, including varying entry fees, structures, prize pools, and games.

The games in tournament format come loaded with bonus rounds and animations, and on top of it all, there are dazzling leaderboards which help ramp up the excitement.

Another easy-to-access GroovePlay marketing feature revolves around the jackpots including Mini Jackpot, Video Poker Jackpot or Mega Jackpot; each of which delivers added value to both casinos and players.

Following a brand refresh and outings with the new brand at iGB Live and SBC Barcelona, aggregator and platform Groove attended SiGMA Europe in November, showcasing Groove’s popular portfolio of world-class content and sports-betting that now includes Arrow’s Edge.

Groove’s recent rebrand gives the company a new look and a new website has been launched at www.groovetech.com with the game portfolio now featuring over 15,000 games, adding well over 100 new games monthly from a dynamic stable of over 100 leading content partners, which Arrow’s Edge proudly joins.

Groove works with tier-1 operators and beyond to professionalise technology solutions that deliver high performance and sustainable revenue around aggregated content ranging from slots, online casino and live casino, to poker and table games alongside a suite of new crash games, in multiple currencies and languages.

A spokesperson for the Arrow’s Edge team said that one of the key values the company is built on is care and dedication for every relationship and each and every partnership no matter the size. The spokesperson continued by saying that Arrow’s Edge cross-platform games and wide range of the matics is a snug fit with Groove, and concluded; “We are sure players and operators will enjoy the variety of excellent features and innovations, including our tournaments and jackpots.”

Yahale Meltzer, COO and co-founder at Groove, said: “After another year of hard-won commercial success, we feel even more committed to continuing to provide our casino cluster with an outstanding offering that pushes the boundaries to the edge; which is why we have onboarded Arrow’s Edge, who have come along in leaps-and-bounds over the last couple of years. We look forward to kicking things off with a bang by listing Arrow’s Edge in our new data-driven B2B Recommender seen by all our casinos.”