Paf, the Åland-based gaming company and pioneer in responsible gaming, has signed a multi-year partnership with Formula 1 World Champion Kimi Räikkönen.

The agreement is conditional upon Paf obtaining a license in Finland and will take effect once Finland’s gambling market is opened to competition and the current system transitions to a licensing model. At present, the authorities goal is to implement the licensing system at the beginning of 2027.

Thomas Näsman, Manager, Paf: “We’re proud to welcome Kimi to the Paf team. He’s a true Finnish icon, and we value his honesty and no-nonsense approach, qualities that align perfectly with our brand. At Paf, we have bold ambitions to be the most responsible gaming company in the world while continuing to generate funds for the public good. As Finland moves into a licensed market, we’re excited to have Kimi with us on this journey.”

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Kimi Räikkönen said: ”To be honest, we were contacted by a few gaming companies that did not arouse our interest, but Paf’s contact did. Paf’s history, openness, responsibility and Finnishness were the most important factors for me, not forgetting the directness, determination and fast working method of the people with whom the agreement was quickly concluded. As new opportunities are opening up for Paf in mainland Finland as well, I hope that our cooperation will be beneficial for Paf.”

Paf – For the benefit of society, Since 1966

Founded by charities in 1966 on the Åland Islands, Paf was built with a clear mission: to generate funds for the benefit of society. Today, Paf continues to lead by example, combining world-class gaming experiences with a bold commitment to social responsibility and transparency. As pioneers in responsible gaming, Paf were the first international gaming company to set annual loss limits for all players in 2018 — We believe great entertainment should be delivered responsibly and sustainably.

Paf stands for no-nonsense honesty, doing what’s right, and setting the standard in everything we do. We’re not here to follow the industry — we’re here to change it.

ELA Games, an innovative iGaming software developer, has signed a strategic partnership with Casino House to increase its presence in the Danish market.

Casino House is a Danish casino operation based in Copenhagen. It has 33 retail shops in the capital city and a comprehensive online platform. The website hosts thousands of slots, casino games, and live casino services for a premium gaming experience.

ELA Games’ partnership with the Danish brand demonstrates the studio’s growing influence in the region as it seeks to become a leading and recognisable presence in Denmark. As part of this collaboration, Casino House will host trademark ELA Games content, such as Cash of Gods, It’s Shark Time, and Lucky Dwarfs on its platform.

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Marharyta Yerina, ELA Games’ Managing Director, commented, “This partnership with Casino House is an exciting prospect, as the ELA Games team has made a concerted effort to expand in the Danish region. Having our games on the Casino House platform can increase our presence and reach new audiences. We look forward to working with the company and growing together.”

Thomas Vandsted, Casino House, added, “We are always looking for new innovative game providers to strengthen our offering. Had a good talk with David and felt that ELA Games wanted to show their presence in Denmark with a strong product. We look forward to the cooperation.”

Latest agreement enhances provider’s presence in the Nordic region

Independent slots studio Thunderkick has launched its content in Finland through a deal with state-owned gambling company, Veikkaus.

The partnership – facilitated by leading aggregator EveryMatrix – will bolster the Swedish studio’s standing in Europe as it continues to deliver first-class gaming experiences to players worldwide.

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The collaboration will see a range of Thunderkick’s most popular titles made available to Finnish players for the first time, including Esqueleto Explosivo 2, Hot Potato, and Midas Golden Touch.

Following the granting of its updated Danish B2B licence in December 2024, the Finnish market entry further consolidates Thunderkick’s position as a leading supplier of entertaining content in Europe.

Thunderkick has outlined its drive to reinforce its presence on its home continent in 2025, highlighted by a catalogue of new commercial deals in Italy and the Netherlands.

Svante Sahlström, CCO at Thunderkick, said: “Europe remains an integral part of our growth strategy as we continue to develop our global footprint.

“Finland has been a long-standing target, and by partnering with the renowned operator Veikkaus, we can tap into the potential of an entirely new audience. We look forward to debuting our portfolio in the jurisdiction and have no doubt our content will be a success.”

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