Press Release
iDenfy’s ID verification creates a frictionless KYC flow for SoftGenius

Kaunas, Lithuania (November 16, 2023) — iDenfy, a global RegTech startup best known for its ID verification and fraud prevention tool hub, announced a new partnership with SoftGenius, a software development company specializing in crafting premier iGaming solutions. iDenfy’s identity verification and AML solutions will assist in the screening and onboarding process of SoftGenius’s expanding customer base.
Know Your Customer (KYC) is a legal requirement in the online entertainment and iGaming sphere for various reasons, including age verification, checking the validity of ID documents, and identifying potential risk factors, such as financial affordability concerns or issues related to gambling. According to iDenfy, online gaming operators and product developers must fill these trust and safety requirements while focusing on user experience and compliance in mind.
iDenfy, a leading name in the RegTech space, emphasizes the significance of online gaming operators and product developers meeting these trust and safety requirements. iDenfy claims that iGaming enterprises and their developers must understand the importance of balancing user experience and regulatory compliance. As claimed by iDenfy, this is extremely important. With the global market for online gaming surging to a staggering $26.14 billion in revenue in 2023, as reported by Statista, the competition has never been more intense.
SoftGenius recognizes that ID verification serves a dual purpose – it’s not just a legal requirement but also an essential instrument for combating fraud and fostering trust, a critical aspect within the realm of iGaming. SoftGenius’ team believes that its product development process always has room for improvement in all aspects, including well-established functionalities and security features, so they wanted to implement a new KYC solution that could add an extra layer of security.
Currently, SoftGenius is working on building a new generation of entertainment and gaming, providing well-executed development services for online casinos and sports betting platforms. With founders and team members boasting over a decade of experience working within and alongside some of the largest iGaming companies globally, they possess a profound understanding of the whole industry.
According to iDenfy, many internal compliance teams and KYC agents constantly face a substantial volume of documents, resulting in drop-offs and a less optimal user experience. For this reason, according to KYC professionals, manual identity verification processes can’t offer the same level of user experience as AI-powered software. SoftGenius agrees with this approach, which made the company initiate a quest for an automated identity verification solution. Their goal is to streamline the verification process and elevate the overall user experience for their clients.
In addition to the ID verification solution, SoftGenius integrated iDenfy’s AML Screening tool. This new tool empowers the software development company to conduct automated Anti-Money Laundering (AML) checks, significantly reducing the time spent cross-referencing different databases and lists to verify that the customer poses no risks to the gaming operator. iDenfy’s solution automatically scans Politically Exposed Persons (PEPs) lists, sanctions lists, and global watchlists. This proactive approach enables SoftGenius to ensure secure user journeys, minimize risks, and expedite the verification of trusted customers, all without adding unnecessary complications to the KYC process.
It’s worth noting that iDenfy’s ability to deliver transparent and comprehensible information during our initial conversation stage left a strong impression on the SoftGenius team. This was instrumental in deepening the company’s understanding of iDeny’s identity verification and AML Screening tools and how they could enhance its operations. For this reason, the blend of clear communication, alignment with SoftGenius’ budget, and outstanding collaboration made iDenfy the perfect choice for fulfilling its KYC requirements.
“The combination of iDenfy’s ID verification and AML tools is what made a starting point for our automated fraud prevention strategy. We’re excited about this partnership, which helps us enhance security and ensure compliance in the iGaming industry,” — said Kati Holasz, the CTO of SoftGenius.
“Our goal is to help partners take a risk-based approach to fraud management and simultaneously deliver an exceptional customer experience. This is exactly what we’ll be doing together with SoftGenius,” — added Domantas Ciulde, the CEO of iDenfy.
About iDenfy
iDenfy is a RegTech startup that provides AML, KYC, and KYB compliance solutions to businesses of all sizes. The company has been recognized as a leading identity verification software in G2’s Summer 2023 report. iDenfy has also won the “Enabler of the Year” category at the Lithuanian Fintech 2023 awards.
For more information and business inquiries, please visit www.idenfy.com.
Press Release
7777 gaming expands into Croatia with certified content

Leading online casino content provider 7777 gaming has received certification for its innovative portfolio of 40+ exclusive games and 3 thrilling jackpot concepts in Croatia. This milestone marks a significant expansion for the company, allowing Croatian operators to integrate highly engaging and top-performing titles into their platforms.
Among the certified games are some of the most popular titles from 7777 gaming, including Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats’ Megawins, and Devil’s Deal Soul for Sale. Each game is crafted with cutting-edge mechanics, immersive themes, and rewarding features, ensuring an unmatched player experience.
In addition to its diverse game selection, 7777 gaming brings three exciting jackpot concepts to the Croatian market:
- Juicy Cash Jackpot – A fruit-themed jackpot with dynamic rewards
- Crazy Bucks Jackpot – High volatility and adrenaline-fueled wins
- Jackpot Temple – A mystical adventure with epic prizes
Elena Shaterova, Chief Commercial Officer at 7777 gaming, commented: “Receiving certification in Croatia is a significant achievement for 7777 gaming as we continue expanding across regulated markets. Croatian players and operators can now access our cutting-edge games and innovative jackpot solutions, bringing fresh and engaging experiences to the local gaming community. We are confident that our diverse portfolio will quickly resonate with players in Croatia, delivering excitement and rewarding gameplay.”
With this certification, 7777 gaming strengthens its global footprint, reaffirming its commitment to providing high-quality, engaging, and regulation-compliant gaming content.
The post 7777 gaming expands into Croatia with certified content appeared first on European Gaming Industry News.
Brazil
ProntoPaga Transforms its Operating Model in Brazil to Ensure Risk-Free Transactions

ProntoPaga, a leading payment solutions company in Latin America, announces a key transformation in its operating model for the Brazilian market.
By implementing a new model as a Technology Service Provider (TSP), ProntoPaga is setting an important milestone in the evolution of the payments industry in Brazil for the new regulated online betting market, generating a positive impact on transparency and security for operators.
This implementation takes place in a key context for the gambling sector in Brazil, where the market regulation is undergoing modifications. The new legislation, which will take effect on January 1, 2025, aims to increase control over gaming operators’ transactions, a sector that has been affected in previous years by irregular practices and tax fraud. In this scenario, ProntoPaga takes the initiative to operate under a model that ensures operators more security in the administration of their funds.
Operating Model: Payment Facilitator without Money Handling
Under the TSP structure, ProntoPaga does not manage funds in their own accounts in Brazil, instead, operator’s funds will always be in bank accounts in their own names. These accounts are opened in 3 banks, with mandates that allow these openings to be frictionless. ProntoPaga will act as a facilitator, providing its technology to process transactions securely, efficiently, and without risk.
Technology for Zero-Risk, Maximum Transparency Transactions
With a robust technological infrastructure, ProntoPaga is responsible for “routing” transactions intelligently from the operators’ accounts to banking entities, completing transactions without directly accessing the operator’s funds. This process offers operators a transparent, secure, and risk-free experience in the Brazilian market, since their funds are always intact and not mixed in bank accounts with other operator’s funds.
Trust in an Evolving Market
ProntoPaga’s adoption of the TSP model in Brazil responds to the need to adapt to a more regulated Brazilian market, where bad practices created significant irregularities. Before the new legislation, cases of tax fraud and other offenses tarnished the reputation of certain PSPs, leaving operators and clients exposed to unnecessary risks. This migration to a TSP model guarantees a clear separation between operators’ finances and payment processing, ensuring strict regulatory compliance and eliminating any risk associated with fund management. ProntoPaga will continue strengthening its presence in the region, providing cutting-edge technology that supports the evolution of payment markets and financial regulation.
Certifications and Regulations
ProntoPaga holds international certifications that guarantee the security, transparency, and reliability of its operations. Among these are PCI DSS (Payment Card Industry Data Security Standard) and ISO 27001 certifications, which validate and ensure that transactions are protected against fraud and cybersecurity threats. The company also holds certifications related to compliance and anti-money laundering (AML) and other regulations that govern and support the regulatory compliance of its operations in the countries where it operates. This is essential to provide security to its clients and partners, especially in markets with strict regulations like Brazil. These certifications, in addition to its advanced encryption and authentication technologies, reinforce its commitment to integrity and trust in each transaction in the markets where it operates.
Mohegan
Mohegan Appoints Joseph J. Hasson as Chief Operating Officer

Mohegan, a leader in developing integrated entertainment resorts worldwide, announced, subject to all regulatory approvals, that Joseph J. Hasson has been named Chief Operating Officer (COO), overseeing the development and execution of short and long-term strategic business plans across all Mohegan properties. Hasson has served as Mohegan’s interim COO since April of this year.
“Joe Hasson’s expertise, garnered over more than 40 years in the gaming and hospitality industries, coupled with his exemplary leadership at our Las Vegas property, positions him uniquely to ensure strategic alignment and continuity across Mohegan’s diverse portfolio,” said Ray Pineault, President and Chief Executive Officer of Mohegan. “We are confident that his leadership as our Chief Operating Officer will be instrumental in our sustained success.”
As Mohegan’s COO, Hasson will oversee the day-to-day operations of Mohegan’s resorts across the United States, Canada and Northern Asia. He will also maintain his responsibilities as General Manager of Mohegan Casino at Virgin Hotels Las Vegas while the casino transitions ownership. Mr. Hasson will report to Ray Pineault, Mohegan’s President and Chief Executive Officer.
As COO, Hasson will continue to enhance operational efficiency and guest satisfaction while maintaining the high service standards that define Mohegan. He will also work with Mohegan’s leadership team to align all strategic processes with company-wide goals, emphasizing the sustainable growth of Mohegan’s portfolio of entertainment resorts.
Prior to joining Mohegan, Hasson served as COO of Station Casinos LLC and Red Rock Resorts, Inc. He holds a bachelor’s degree in commerce from Rider University, NJ.
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