Press Releases
Future Anthem Welcomes Responsible Gambling Leader Svend Aage Kirk as Expert Advisor
Key appointment a ‘critical step’ in Future Anthem’s vision and journey to innovate with AI and personalisation for safer player experiences
Future Anthem, the pioneering artificial intelligence (AI) and data science powerhouse, has appointed Svend Aage Kirk (pictured) in the role of Expert Advisor for its Sustain AI module as the company continues to innovate with AI to offer sustainable and safer player experiences.
Through its flagship product, Amplifier AI, Future Anthem personalises every step of a player’s journey. It is built with responsible gambling and player health at its core and features the Sustain AI module. This includes real-time machine learning models that have run across 35 billion betting transactions, helping operators to reinforce safer play by identifying player risk 72% faster than traditional methods.
Kirk will lead the commercial strategy for Sustain AI, influencing the direction of the product, as well as Future Anthem’s wider approach to safer gambling. Sustain AI is designed to allow operators to positively comply with regulations in different jurisdictions including the reforms set out in the recent United Kingdom government ‘white paper’ through real-time interventions that are designed to reduce player risk with personalised messages.
Kirk’s appointment recognises the opportunity for Future Anthem to make AI-led real-time innovations to ensure best practice and set new standards in responsible gambling. He brings a wealth of experience to the business having been Chief Executive Officer and a co-founder of Mindway AI among a number of sales, marketing and executive roles over more than 40 years.
“Future Anthem is the clear market leader when it comes to the development of groundbreaking artificial intelligence and machine learning tools that encourage responsible play,” said Kirk. “The company has a vision to blend commercial and responsible gambling, offering a one-of-a-kind suite of unmatched personalisation products. I am excited to be a part of Future Anthem’s journey and I am confident my experience can help elevate the company to new heights in this important area of the industry.”
“Understandably, to date, most of the industry focus in this area is on compliance, which we plan to build on by extending Future Anthem’s approach from responsible to sustainable gambling, headlining the importance of player health,” the Chief Executive Officer for Future Anthem, Leigh Nissim, said. “Svend is someone that I have known and admired for several years; he has a first-class track record in both AI and responsible gambling. His appointment is a critical step in our vision that will see Future Anthem lead the charge in this important area of the industry and the beginning of the next stage in Future Anthem’s journey to measuring and reinforcing sustainable play.”
BetRivers
Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey
Spinomenal, a leading iGaming content provider, has signed a partnership with Rush Street Interactive, Inc., which operates the BetRivers brand, to present its content to BetRivers players within New Jersey.
Teaming up with RSI, known for its innovative approach to online casino, is key to Spinomenal’s strategic US expansion via BetRivers and the company looks forward to achieving great success together.
RSI is renowned as a dominant force and one of the most respected online casino operators in the United States, with BetRivers online casinos in New Jersey, Pennsylvania, Michigan, West Virginia and Delaware. Thanks to this partnership, Spinomenal’s suite of standout games will now be available to BetRivers players in New Jersey. This launch features some exclusive games – Fortuna De Los Muertos 4 and Buffalo Rampage – Hold & Hit, along with many other smash hits.
Lior Shvartz, CEO for Spinomenal commented: “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences so we trust our games will align well.”
Richard Schwartz, Chief Executive Officer for Rush Street Interactive added: “We are thrilled to offer Spinomenal’s games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the US.”
The post Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Andres Troelsen Belatra Games’ Commercial Director for Latin America
Belatra to unveil latest gaming innovations at SBC Summit Americas
Belatra Games, the specialist online slots developer, is proud to be exhibiting at SBC Summit Americas, showcasing its latest casino game innovations and market-ready solutions for the LatAm region and beyond.
Belatra will be based at Stand C642 for the Fort Lauderdale summit, with a stand inspired by Mummy’s Multiverse — the vibrant world first introduced in Mummyland Treasures and continued in the smash hit Mummy’s Mines. Visitors will be able to immerse themselves in cutting-edge slot releases, discover groundbreaking solutions, and engage with industry pioneers driving the future of gaming.
Belatra’s LatAm presence in the U.S. will be led by Latin America Commercial Director Andrés Troelsen. A core focus of his time in Florida will be exploring new partnerships, engaging with current clients and sourcing opportunities in the region. Belatra Games welcomes all attendees to visit the C642 stand, experience its latest titles, and engage in meaningful discussions about the future of iGaming in Latin America.
Belatra will also sign off the show with the official launch of a brand-new game on May 15th, the final day of the exhibition.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “LatAm forms a huge part of our growth strategy as we continue to make strides in this exciting region. SBC Americas gives us a wonderful chance to showcase our burgeoning portfolio that’s been carefully curated to deliver the best localised experiences for LatAm’s array of casino players.”
The post Belatra to unveil latest gaming innovations at SBC Summit Americas appeared first on Gaming and Gambling Industry in the Americas.
CT Gaming continues its successful expansion in Latin America with a series of new installations across Venezuela. The company’s top products can now be found at prominent venues in Caracas, Guatire, and Puerto Ordaz.
Following the strong performance and strategic installations across several Latin American countries, CT Gaming is reinforcing its footprint in the region. Leading gaming establishments in Venezuela are now equipped with the EZ Modulo 32/32/32 slot cabinet and the newest addition to the renowned Diamond King series – Diamond King 4.
The multigame pack offers players a curated mix of 40 titles, blending classic favorites with innovative new games such as Zet Fruits, Clovers on Fire, and more. Notably, half of the titles are linked to the Diamond Tree Deluxe progressive jackpot, which provides players with enhanced gameplay features and the opportunity for exciting rewards. Another highlight of Diamond King 4 is the debut of the Buy Bonus feature, offering players direct access to bonus rounds and an elevated level of engagement and winning potential.
“Introducing Diamond King 4 to Venezuela is an important step in our development strategy, as the product strongly reflects our company’s strengths. Along with the other installations accomplished earlier this year, this launch further strengthens our presence and commitment to the Latin American market,” stated Roberto Muñoz, Regional Representative at CT Gaming.
The post CT Gaming Strengthens Its Presence with New Installations in Venezuela appeared first on Gaming and Gambling Industry in the Americas.
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