Fulham FC and Fitzdares launch the World’s Finest football experience – with lobsters, champagne on tap, backgammon and a touch of class

London’s Original Football Club has extended its partnership with Fitzdares, giving the premium bookmaker a new home in South West London through to 2024.

Following a highly successful partnership in 2022/23 which was marked by memorable matchday activations, the Club and its Official UK Betting Partner maintain a shared focus on sporting values, unforgettable moments, and traditions.

On Matchdays, Fitzdares have brought the elegance, design and service-ethos from their Mayfair venue to the Partner’s Lounge at Craven Cottage. For the first time ever, Fitzdares will bring their unique style to a beautifully decorated lounge that will also feature one of the best views in the Premier League – bolstered by 30 seats.

Fitzdares have commissioned art by acclaimed sports illustrator Bill Butcher to hang on the walls, as well as bringing their signature and distinctive designs from interior designer Rossana Bossom, who also designed Fitzdares’ Mayfair Club and 5 Hertford Street.

Along with the Fitzdares Club’s renowned Maitre’d, they have worked with Fulham’s Executive Chef to deliver some of the highest quality food and drinks. Never fear, there will still be plenty of Fulham FC’s signature pies at half time.

On select non-matchdays, Fitzdares will host events for members including screenings of The Cheltenham Festival, Wimbledon, Royal Ascot and the occasional darts exhibition.

Will Woodhams, Fitzdares CEO, said: “When we started the Fitzdares Club four years ago it was beyond our wildest dreams to have a permanent location at a Premier League ground. Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members, but for Fulham FC partners who get a little taste of Fitzdares on a matchday in the Club’s new Partner Lounge.

Jon Don-Carolis, Fulham FC Club Commercial Director, said: “The incredible foundations which were created during the first year of the partnership between London’s Original Football Cub and the world’s oldest bookmakers made it a natural decision to extend, we were delighted.

“The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continue to promote the importance of responsible gambling to our fans.”