partnerships
RAW adds Svenska Spel Sport and Casino to growing roster of operator partners
Another day, another tier-one operator partnership announcement for the fast-growing RAW Group. The studio and aggregator is proud to announce that its games are live with Svenska Spel Sport and Casino.
The partnership sees players in Sweden gain access to a portfolio of thrilling slot and skill-game content via the provider’s powerful RAW Arena aggregation platform.
RAW Arena is packed full of casino games from a hand-picked selection of providers that are not afraid to push boundaries in their pursuit of putting players on the edge of their seats.
This includes titles from RAW iGaming, the Group’s in-house studio that has quickly made a name for itself thanks to the patent-pending mechanics that power its games.
RAW considers itself a pink shark in the sea of sameness. Its mission to blast industry monotony out of the sky has led to the development of stand-out titles that are now a must-have for operators wanting to engage and entertain players in markets across Europe and beyond.
This includes the patent-pending SuperSlice® and SuperTracks®, both of which tear up the rulebook when it comes to what players expect from a slot game. Players at Svenska Spel are also among the first to experience RAW’s latest game-changing mechanics, SuperStretch™ and SuperSymbols™.
They can do this on titles such as the high-performing Joker & The Thief SuperSlice™ and SuperTracks Railways®, as well as Mad Joker SuperSlice®, Lucky McGee’s SuperSlice® Swirl, Raging Super2Ways™, Ramses & the Book of Rings SuperSlice® and the latest release Aztec Supertracks™.
The RAW Group is disrupting the status quo of slot provision by bringing something new to the table via game mechanics that really are unique. For example, RAW iGaming’s SuperSlice® engine uses wheels instead of reels while the SuperTracks® engine uses pathways or tracks to determine wins. Not only do these games stand out for how they look, they incorporate more ways to enhance anticipation and excitement that is far removed from the traditional raft of same, same slot games.
Svenska Spel, Sweden’s state-owned gambling operator, is one of the most established and trusted brands in the market and knows exactly how to deliver an experience that not only meets but exceeds player expectations.
Tom Wood, CEO of RAW Group, says, “This calibre of operator partner shows the company is now a top-flight content provider to the industry’s power players.
Svenska Spel Sport and Casino is a big name not only in Sweden but the wider European gambling market and for it to have selected our titles for its lobby proves there is tremendous demand for genuinely fresh content that offers new experiences to players. This is something our games provide in spades.
“Svenska Spel is just the sort of partner we like to work with – established, trusted and just as committed to being a disrupter as we are.”
Niklas Örtbrant, Head of Online Casino at Svenska Spel Sport and Casino, added: “Player preferences are always changing and, as an operator, it’s our job to stay on top of these trends and ensure our game lobby offers what our players are looking for. In RAW, we have a content partner that is completely reinventing casino content with mechanics that stand out. This difference is something that we and our players are seeking, which in turn makes this one of our most important integrations to date.”
Defy the Odds
Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments
The two companies will work together to continue to springboard newly funded EDGE Markets
Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.
“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. We’re excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”
Defy the Odds will join EDGE Boost’s advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.
“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said Seni Thomas, Founder and CEO of EDGE Markets. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”
The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.
The post Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments appeared first on Gaming and Gambling Industry in the Americas.
The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.
This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.
“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”
Record-Breaking Investment and Visibility in 2025
This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.
The competition features eight powerhouse teams:
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AD Taubaté
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Corinthians
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Ferroviária
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Palmeiras
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Realidade Jovem
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Red Bull Bragantino
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Santos
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São Paulo
Broadcast and Media Coverage
For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.
A New Era of Sponsorships
The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.
Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.
The post 7K Named Official Betting Sponsor of Paulistão Feminino 2025 appeared first on Gaming and Gambling Industry in the Americas.
Gamanza Engage is proud to announce a strategic partnership with Astral Forest, a data analytics company dedicated to empowering companies through accessible, actionable insights. This alliance brings together Gamanza Engage’s advanced customer engagement tools and Astral Forest’s robust analytics capabilities, offering gaming operators a holistic and story-driven view of their business performance.
In today’s fast-paced gaming industry, data is more than just numbers: It’s a collection of thousands of stories waiting to be understood. Gamanza Engage helps operators create those stories through its marketing automation and gamification suite, while Astral Forest provides the lens to interpret and act on them. Through this upcoming service, clients will gain a smarter, more strategic approach to decision-making.
“Data only becomes meaningful when you understand the behaviors and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”
Operators will be able to seamlessly access Astral Forest’s analytics to supercharge the impact of Gamanza Engage’s tools. Instead of ramping up their own BI teams and infrastructure or relying on anecdotal opinions, clients can access advanced dashboards designed specifically for iGaming. From identifying high-performing engagement mechanics to understanding player behavior and retention funnels, Gamanza Engage and Astral Forest offer a ready-made, cost-effective solution tailored to the industry.
“Gamanza Engage’s CRM and gamification capabilities are already well recognized across the market as a powerful engagement tool.” said Stanisław Szostak, CEO of Astral Forest. “Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”
Gamanza Engage is not only known for its marketing innovation—it also places extraordinary value on data privacy and security and operates from Switzerland, a jurisdiction globally respected for its discretion, service quality, and data protection standards. This provides operators with the trust and peace of mind they need when managing their most valuable asset: player data.
With this strategic alliance, our customers across Europe, Africa, and Latin America will gain a powerful competitive edge—turning engagement into intelligence, and intelligence into action.
The post Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data appeared first on European Gaming Industry News.
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