RAW Group boosts commercial team with Alexander Lapinniemi hire

Commercial veteran joins in-demand game provider and aggregator as Director of Account Management

RAW iGaming, the developer and aggregator that is blasting industry monotony out of the sky, has revved up its commercial team with the appointment of Alexander Lapinniemi as Director of Account Management.

The appointment comes amid a huge surge in demand for RAW iGaming’s innovative titles which are powered by game-changing, trademarked mechanics including SuperSlice®, SuperTracks® and SuperSymbols^TM.

SuperSlice uses wheels instead of reels while SuperTracks uses pathways or tracks to determine wins. SuperSymbols is one of many recent RAW innovations and sees adjacent matching symbols combine – the bigger the SuperSymbol, the bigger the win potential.

Alexander, who has the best part of a decade of experience in commercial and account management roles with top-tier game providers including Play’n GO and Yggdrasil Gaming, has been hand-picked from a sea of professionals due to his unrivalled experience and passion for gaming.

He has been tasked with building an experienced team to manage RAW’s existing customers, which include tier-one brands, as well as using his extensive network of contacts to drive awareness of RAW and its portfolio of games.

RAW iGaming positions itself as the pink shark in the sea of sameness, with its suite of titles standing out on any operator game lobby.

Tom Wood, Founder and CEO of RAW iGaming, said: “Alexander is a highly valuable asset to any business, and we are thrilled to be able to welcome him to RAW and for us to leverage his passion, experience and skills as we continue to grow at scale.

“This is a hugely exciting time for RAW and with Alexander installed as our Director of Account Management, we will continue to go from strength-to-strength by standing out in a sea of sameness and delivering new and exciting player experiences.”

Alexander Lapinniemi, Director of Account Management at RAW iGaming, added: “RAW iGaming is whipping up a storm right now and I’m thrilled to be joining the ride. This is an industry that I love and am passionate about, feelings that are baked into RAW’s DNA.

“Its suite of games really do push boundaries and are proven to hit the mark with players in markets across the world. My job now is to support operators in launching the edge-of-the-seat experience our games deliver and ensure they stock them in their lobbies.”