partnerships
Gambling Zone Teams Up with Press Box PR to Launch New Video Series In The Zone Hosted by Manish Bhasin

Gambling Zone, a leading sports betting and casino comparison site, has partnered with PR agency Press Box PR to produce a new video series called In The Zone.
The new interview series will feature sportspeople that have reached the pinnacle of their field and zone in on how they earned a seat at sport’s top table and why they were able to sustain their success.
In The Zone will be hosted by top sports broadcaster and journalist Manish Bhasin, the face of the Premier League’s global coverage to over 700 million people when presenting for Premier League Productions following regular appearances on the BBC including Football Focus and The Football League Show.
The first episode features England rugby legend Jason Robinson who talks about his unique journey to becoming the first ever black England rugby captain and shared his views and predictions on the Rugby World Cup. The first episode is available to view at https:// GamblingZone .com/UK/The-Zone/In-The-Zone/In-The-Zone-Episode-One-Jason-Robinson/.
Future guests will include the biggest names from a range of sports and each episode will be a deep dive into their sporting life and commentary on the sport they succeeded in, reflecting the Gambling Zone messaging of authority, responsibility, expertise and trust.
Gambling Zone is the destination of choice for online casino players and sports bettors looking for credible information about gambling and is owned by Prime Gaming, an industry-leading data-driven marketing company operating several online casino brands.
Press Box PR is a 30-strong PR agency founded in 2018 by former Ladbrokes PR lead, Alex Donohue. Press Box PR specialises in PR for SEO, sponsorship activation, content production and creative communications across multiple B2C and B2B sectors as well as providing talent management. The agency is uniquely staffed by former senior editors and online journalists from a host of the world’s leading global publishers.
Each episode of In The Zone will be filmed and edited by twenty3, a London-based production and content services agency, who specialises in creating a range of video content for all audiences from long-form documentaries on location, broadcast live streams in studio and intricate animations specific to social platforms.
“Sports fans now consume hundreds of pieces of video and interview content all the time and we’ve used our journalistic skills to ensure the editorial and production quality of In The Zone cuts through the noise and succeeds on multiple channels to promote Gambling Zone through quality owned content on-site and social media and to deliver earned coverage in the biggest sports publications,” the Head of Content and Creative for Press Box PR, Jack Watson, said.
“We’ve used our editorial experience to assist with Gambling Zone’s ambition to maintain its status as a top destination for online casino players and sports bettors by creating quality content that keeps users and audiences coming back for more. We’re delighted to be working with the biggest names in sport and a top interviewer in Manish Bhasin in order to create compelling content that stands out to audiences and publishers.”
“Manish Bhasin is a real professional and brings a huge amount of experience to the productions as an excellent host that will get the very best stories and punditry from a wide range of brilliant guests,” the Head of Brand Marketing for Prime Gaming, Dom Aldworth, said.
“As a new brand to the affiliate gambling sector, backing such a credible production hosted by Manish reflects the values of Gambling Zone and how we go about our business on a daily basis. We are extremely excited to be part of such an exciting project.”
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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