partnerships
Flows signs Lion Gaming to its Platform

Flows, the industry’s no-code innovation platform, signs with premium casino and sportsbook provider Lion Gaming as its latest client.
Flows have signed with premium white-label iGaming platform supplier Lion Gaming for the provision of its innovative no-code automation platform, allowing Lion Gaming and its customers to take full advantage of Flows no-code plug-in technology.
Integrating Flows with Lion Gaming’s platform enables innovative and fast delivery of new features and applications without code and with ease. Orchestrating different data points from multiple systems and triggers in one place will allow them to accelerate go-to-market features and integration opportunities while reducing development time and operational costs.
Lion Gaming is a leading online casino and sportsbook platform provider, consistently raising the bar with its innovative white-label and turnkey solutions. At the heart of their offerings is the Fer0x Engine, a groundbreaking platform engineered to bolster the success and growth of its partners. Beyond offering traditional iGaming software, Lion Gaming has carved a niche in the iGaming industry as a leading provider of blockchain and web3 iGaming solutions and by crafting tools specifically designed to enhance customer acquisition, retention, and profitability for their customers.
Flows was built to be the most agnostic piece of software on the market that can sit alongside any other piece of technology that a business has to then enable it to innovate freely and without constraint. Flows, a plug-in no-code platform, supports businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. Flows works with affiliate networks, operators and suppliers alike.
Flows supports businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool. With Flows’ no-code approach, Lion Gaming and its customer base can effortlessly connect different data sources such as their CRM systems, payment gateways, and affiliate networks, at speed using a single interface, allowing them to have a unified view of their operations.
Most recently, Flows unveiled “Flo” to the world, its language (spoken or written) activated AI software development tool revolutionising the way we build new digital products. Flows clients and marketplace partners can now deliver new features and products, big and small at breakneck speed. No roadmaps needed…no precious dev time taken up…no need to spend significant amounts on others to deliver for you.. just ask Flo.
Duncan McIntyre, President & CEO of Lion Gaming said, “As a company committed to building the most innovative iGaming solutions, Lion Gaming is thrilled to partner with Flows. With their advanced technology, we will be able to accelerate product development and simplify integration processes. These two advantages empower us to not only maintain our commitment to delivering bleeding-edge features to our customers, but to do so quicker than ever before.”
James King, CEO of Flows said: “ We are delighted to have secured Lion Gaming as a client. I’ve eagerly followed Duncan’s progress with Lion Gaming and I am immensely proud that Flows will play a part in supporting and enhancing their journey. They’re an innovative supplier that recognise the value and the benefits that Flows can bring them. We’re looking forward to seeing how Lion Gaming embrace and utilise Flows game-changing technology.”
2025 Paulistão Feminino
7K Named Official Betting Sponsor of Paulistão Feminino 2025

The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.
This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.
“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”
Record-Breaking Investment and Visibility in 2025
This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.
The competition features eight powerhouse teams:
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AD Taubaté
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Corinthians
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Ferroviária
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Palmeiras
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Realidade Jovem
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Red Bull Bragantino
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Santos
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São Paulo
Broadcast and Media Coverage
For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.
A New Era of Sponsorships
The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.
Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.
The post 7K Named Official Betting Sponsor of Paulistão Feminino 2025 appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data

Gamanza Engage is proud to announce a strategic partnership with Astral Forest, a data analytics company dedicated to empowering companies through accessible, actionable insights. This alliance brings together Gamanza Engage’s advanced customer engagement tools and Astral Forest’s robust analytics capabilities, offering gaming operators a holistic and story-driven view of their business performance.
In today’s fast-paced gaming industry, data is more than just numbers: It’s a collection of thousands of stories waiting to be understood. Gamanza Engage helps operators create those stories through its marketing automation and gamification suite, while Astral Forest provides the lens to interpret and act on them. Through this upcoming service, clients will gain a smarter, more strategic approach to decision-making.
“Data only becomes meaningful when you understand the behaviors and patterns behind it,” said Andrés Blanco, Managing Director at Gamanza Engage. “With Astral Forest by our side, our operators won’t just access metrics, they’ll uncover insights that drive real action, retention, and growth.”
Operators will be able to seamlessly access Astral Forest’s analytics to supercharge the impact of Gamanza Engage’s tools. Instead of ramping up their own BI teams and infrastructure or relying on anecdotal opinions, clients can access advanced dashboards designed specifically for iGaming. From identifying high-performing engagement mechanics to understanding player behavior and retention funnels, Gamanza Engage and Astral Forest offer a ready-made, cost-effective solution tailored to the industry.
“Gamanza Engage’s CRM and gamification capabilities are already well recognized across the market as a powerful engagement tool.” said Stanisław Szostak, CEO of Astral Forest. “Yet, leveraging the tool to the fullest will happen only when you understand the data and the numbers that drive your results. Thanks to Astral Forest’s knowledge of modern data analytics, we are propelling our joint offering to the next level. I am really excited to team up with Andrés and Gamanza Engage: I have no doubt that our accomplishments will make the headlines soon.”
Gamanza Engage is not only known for its marketing innovation—it also places extraordinary value on data privacy and security and operates from Switzerland, a jurisdiction globally respected for its discretion, service quality, and data protection standards. This provides operators with the trust and peace of mind they need when managing their most valuable asset: player data.
With this strategic alliance, our customers across Europe, Africa, and Latin America will gain a powerful competitive edge—turning engagement into intelligence, and intelligence into action.
The post Gamanza Engage and Astral Forest Join Forces to Deliver the Full Story Behind the Data appeared first on European Gaming Industry News.
partnerships
ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market

ELA Games, an innovative software development studio in the iGaming industry, announces its expansion into the Swedish market. The studio’s games are now available for Swedish players on four regional platforms:
- Campobet.se
- Betinia.se
- Yoyocasino.se
- Quickcasino,se
ELA Games’ titles balance player experiences and casino business performance with a data-backed game development approach and extensive industry knowledge. With high-quality design and innovative features, the studio helps drive growth in crucial metrics such as Gross Gaming Revenue (GGR) to help its partners succeed.
Five of ELA Games’ titles are fully licensed in the region:
- Cash of Gods: A visually rich and immersive gaming experience.
- It’s Shark Time!: A slot series with customisable and recognisable symbols and characters.
- Lucky Dwarfs: A popular title among players and streamers for its intuitive gameplay.
- Scarab Wheel: A game with immersive aesthetics and engaging mechanics.
As part of the strategic partnerships with the above brands, ELA Games will gain a significant foothold in Sweden, reaching a new player base. In turn, the platforms can access the studio’s innovative, data-backed games that drive performance.
Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented, “Our entry into the Swedish market is a significant development for our company as we increase our global presence. We’re excited to see our games’ impact on the region and how we can develop more market-specific titles for players. Sweden is a crucial market for us as we continue to grow, and we have extensive plans to solidify ourselves as the leading software developer for casinos and players in the region.”
The post ELA Games Sustains Its Rapid Growth With Expansion Into the Swedish Market appeared first on European Gaming Industry News.
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