Gaming
Future Anthem releases 3-step playbook enabling sportsbooks to take the lead with AI
Future Anthem, the pioneering AI and data science powerhouse, has released its highly anticipated 3-step playbook “How sportsbooks can lead with AI”.
The playbook emphasises the urgency for sportsbooks to take the lead with artificial intelligence, as it has become a necessary element to ensure long-term profitability in an increasingly competitive landscape.
The playbook was created by the team behind Anthem’s market-leading personalisation product Amplifier AI and breaks down the key steps that sportsbooks should work through to move artificial intelligence off the roadmap and into players’ hands.
Celebrating its release, Future Anthem CEO Leigh Nissim, said: “We have witnessed a meteoric rise in the use of artificial intelligence in entertainment with the likes of Spotify, Netflix, and Amazon all offering ultra-personalised experiences, creating super-high consumer expectations.
“There’s no doubt in our minds that the sports betting industry is next – the sector sits at the perfect intersection of media, leisure, and e-commerce. The race to real-time personalisation is on – we’re urging sportsbooks to get ahead of the pack with this playbook to find out how they can win.
“Our ambition was to create a practical guide filled with highly specific and actionable tips and tactics, that can be easily incorporated one step at a time. We are confident that our brand-new playbook will help guide decision-makers across the industry in adopting AI into their daily operations to navigate this new journey with confidence.”
The playbook goes into great detail as to how AI boasts a proven track record of achieving uplifts in every step of the player journey, leading to increases in NGR, player retention, and open rates. Furthermore, Anthem has drawn upon its expertise and knowledge to guide readers on how to best implement AI into their own sportsbooks. The good news, it’s much simpler than it might appear.
In the last year alone, Future Anthem’s Amplifier AI has processed roughly 700 million sports bets across a multitude of diverse behavioural profiles, countries, and platforms. Working closely with leading operators, Anthem has observed a meteoric rise in the use of artificial intelligence as more and more sportsbooks are taking progressive steps to utilise their data and the latest AI technologies in real-time to personalise player experiences.
This step-by-step approach covers every key aspect of the process from start to finish including aligning AI to the present strategic objectives, identifying successful use cases with the quickest return, measuring effectiveness, building a business case for your CFO, and choosing whether to build or buy.
Gaming
JUICY BUTTON GAMES LAUNCHES WITH $3M SEED ROUND LED BY THE GAMES FUND
Juicy Button Games, a new independent games studio co-founded by the creators of Total Battle, Pixel Gun 3D and Mighty Party, today emerges from stealth with the announcement of a USD $3M seed round led by The Games Fund, a specialist early-stage VC fund that invests in outstanding video game developers and GameTech companies.
The investment will fuel Juicy Button Games’ development of an innovative mobile-first 4x strategy game from its headquarters in Limassol, Cyprus. The 4x genre is typically dominated by studios from China and, in its quest to create a worthy European challenger, Juicy Button Games has assembled a founding superteam which has been responsible for mobile titles grossing over $700M. Each co-founder brings a unique skillset to Juicy Button Games to create the perfect blend of top-tier 4x mechanics, slick user experience, and data-backed creative marketing. They are:
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Alexander Kravchuk. A mobile gaming veteran with over 20 years of experience, Alexander is the creator of Total Battle, a leading MMO strategy title with $222M in lifetime revenue and 43M lifetime unique players.
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Anton Sinelnikov. Anton is the co-founder and game design director of Cubic Games, which was acquired by Nexters in 2022 in a $100M deal. Cubic Games is best known for its legendary mobile FPS, Pixel Gun 3D, which has grossed over $220M on mobile and achieved 190M downloads. Anton is participating in Juicy Button Games’ seed round alongside The Games Fund as an angel investor.
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Aleksandr Zaytsev. Aleksandr is the co-founder of Panoramik Games, a studio specializing in mobile midcore fantasy games including Mighty Party. Panoramik Games’ titles have achieved more than 70M downloads, with lifetime revenue of almost $180M across its portfolio.
Alexander Kravchuk, co-founder at Juicy Button Games, said:
“To launch Juicy Button Games, we brought together all four key elements: leading marketing expertise, cutting-edge tech, massive game design knowledge, and smart capital. Each of us has been in the games industry for decades and built successful companies, best in class. We united to alloy our collective expertise and resources and pour it into building the best 4x strategy game on the market. We’re set to launch and scale top-quality, deep, and juicy games that players will enjoy for years. We have known The Games Fund team for years and are excited to join forces with them as our first investor for this journey from Cyprus to global top charts!”
Ilya Karpinskiy, co-founder and General Partner at The Games Fund, said:
“At The Games Fund we are big believers in the mobile games market. But if you want to survive in the red ocean you better be a shark. Alexander, Anton, and Aleksandr are AAA founders and gurus in their domains with proven track records and top-grossing games under their belts. We can not imagine a better founding team for such an ambitious goal! Europe’s game development scene is an untapped pool of opportunities, and we are on a mission to connect outstanding gaming founders from overlooked regions with the global industry from the United States to South Korea! We are proud and humbled that both young and seasoned founders trust TGF to be their founding investor and can’t wait to see them building global companies!”
The Games Fund has raised $50 million to invest in gaming companies and founders from emerging markets in Central and Eastern Europe, such as ROAR Games, Obelisk Studio, Made on Earth Games, KEK Entertainment and Jarvi Games.
The post JUICY BUTTON GAMES LAUNCHES WITH $3M SEED ROUND LED BY THE GAMES FUND appeared first on European Gaming Industry News.
Eastern Europe
Amazon Games Expands Global Footprint with New Development Studio in Europe
Amazon Games announced it has opened a new game development studio in Europe, based in Bucharest, Romania. The studio expands Amazon’s commitment to developing and publishing games as it joins the ranks of the existing development teams in Orange County, Montreal, San Diego, and Seattle. The new studio will focus on supporting Amazon Games’ diverse portfolio of games now and in the future. Amazon Games is actively hiring to build out the talented team, with many active roles open now.
“Amazon Games is focused on developing and publishing great games, and we have an ambitious long-term roadmap in front of us,” said Christoph Hartmann, VP of Amazon Games. “Expanding our internal development teams into Europe was a natural next step for us as we tackle our broad portfolio. Bucharest is known as one of the top emerging European cities for game development and we look forward to tapping into the rich talent pool.”
Amazon Games has hired industry veteran Cristian Pana to lead the studio. Cristian brings more than 20 years of experience building video games, most recently serving as the Managing Director at Ubisoft Bucharest. Cristian’s experience spans some of video games’ biggest games and franchises, including Tom Clancy’s The Division, The Crew, Far Cry, and Avatar and diverse genres, from driving games, action adventure open world games to shooter RPGs.
“I’m thrilled to join Amazon Games at a time when the team is actively building across an exciting roadmap,” said Cristian Pana, Studio Head for Amazon Games Bucharest. “I’ve built and led outstanding teams in the past and I know this area of Europe is a hot spot for some of the very best talent in gaming.”
The new studio supports Amazon Games’ vision of developing and publishing games that foster community in and around its games. The expanding portfolio from Amazon Games includes two launched live-service games, New World and Lost Ark, announced projects including Tomb Raider, The Lord of the Rings, and Throne and Liberty, as well as unannounced projects from our San Diego and Montreal studios, and the independent studio Glowmade in the UK.
The post Amazon Games Expands Global Footprint with New Development Studio in Europe appeared first on European Gaming Industry News.
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
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