partnerships
IWG Selected by LEIA to Supply eInstants to Five Member Lotteries
Instant Win Gaming (IWG), a leading supplier of digital eInstant games to WLA/NASPL-member lotteries, is delighted to announce its new partnership with the Lotteries Entertainment Innovation Alliance (LEIA).
This collaboration will grant Danske Lotteri Spil, La Française des Jeux (FDJ), Norsk Tipping, Svenska Spel, and Veikkaus—LEIA’s five member lotteries—access to IWG’s portfolio of InstantGames.
IWG supplied eInstants will include both in-house developed studio games, as well as bespoke content featuring themes and mechanics tailored to each lottery’s local brand.
IWG scored the highest amongst all bidders and will be the first of two selected studios to integrate its InstantRGS (remote game server) and begin supplying its InstantGames to the LEIA lotteries.
Rhydian Fisher, IWG CEO, said: “We are thrilled to have placed first in this competition and to have signed a new contract with LEIA. Our proven track record of developing localized and bespoke games for lotteries means we are well placed to meet the expectations of each LEIA member.”
Morten Eriksen, CEO of LEIA, said: “IWG’s track-record of producing successful games adapted to local market needs and proven effective processes was important factors when choosing IWG as one of our partners. We are looking forward to bringing IWG’s existing catalogue together with future innovative content live to the lotteries within LEIA.”
IWG is proud to be selected by LEIA to supply eInstants and looks forward to providing the five LEIA lotteries with the best possible games.
SYNOT Games, a leading casino content provider, has announced a new strategic collaboration with Loco Casino, marking another significant milestone in the company’s ongoing expansion across Europe. Through this partnership, a diverse portfolio of SYNOT’s dice games is now live and available to Belgian players.
This launch reinforces SYNOT Games‘ commitment to entering regulated markets exclusively and underscores the company’s focus on partnering with licensed, high-quality operators. The integration was made possible via the Peppermill aggregator platform, a long-standing and trusted partner known for its robust infrastructure and seamless delivery capabilities.
“We are proud to see our content go live with Loco Casino, a respected and fully licensed platform in Belgium,” said Martina Krajčí, CCO at SYNOT Games.
“This partnership affirms our dedication to expanding in strictly regulated jurisdictions and bringing innovative, high-quality products to discerning players. Our dice games portfolio perfectly fits the Belgian market, and we are confident it will deliver strong engagement.”
Loco Casino’s management echoed this sentiment, highlighting the value of SYNOT Games’ product quality and innovative offerings.
“SYNOT Games has a reputation for delivering engaging content and effective retention tools, which aligns perfectly with our vision for the Belgian market,” said Dylan Bonczyk, Brand Operations Manager at Loco Casino.
“We are excited to enrich our offering with SYNOT’s unique dice games, which we believe will resonate strongly with our players.”
The launch is the latest step in SYNOT Games’ broader strategy to solidify its presence in Europe’s most prominent regulated markets. By delivering localized, premium content and working with reliable aggregation platforms like Peppermill, the company continues to build strong relationships with top-tier operators.
This partnership emphasizes SYNOT Games‘ mission to provide visually striking and technically advanced games and tools designed to enhance player retention and long-term engagement, all within the boundaries of licensed, compliant environments.
The post SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino appeared first on European Gaming Industry News.
The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.
Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.
“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA. “With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”
“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz. “Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”
The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.
Source: egba.eu
The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.
The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.
“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
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Unlimited withdrawals
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24/7 humanized customer support
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Weekly cashback on losses
LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.
The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.
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