BetMGM
MGM Resorts and BetMGM to Launch Responsible Gaming Campaign at NFL Stadiums
MGM Resorts International and BetMGM announced that they are launching a responsible gaming campaign at nine National Football League (NFL) stadiums, promoting their responsible gaming program GameSense during the upcoming football season. With this development, MGM Resorts and BetMGM are among the first gaming operators to promote responsible gaming through marketing within League venues.
GameSense will be promoted at the following stadiums:
Acrisure Stadium (Pittsburgh Steelers)
Allegiant Stadium (Las Vegas Raiders)
Empower Field at Mile High (Denver Broncos)
Ford Field (Detroit Lions)
GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
M&T Bank Stadium (Baltimore Ravens)
MetLife Stadium (New York Jets)
Nissan Stadium (Tennessee Titans)
State Farm Stadium (Arizona Cardinals)
“This is an extraordinary moment as we work with our team partners to raise awareness about responsible gaming. Throughout the season, GameSense will play a pivotal role in reminding football fans who bet, to do so responsibly,” Rhea Loney, Chief Compliance Officer at BetMGM, said.
Additionally, MGM Resorts and BetMGM are committing more than $1 million annually to fund a variety of responsible gaming and problem gambling initiatives. This includes research, advocacy, prevention, marketing, and organizational support.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “The landscape of the gaming industry has evolved dramatically in recent years with the broad legalization of online gambling and sports betting. Collaboration among operators and stakeholders is essential to ensure that responsible gaming remains a top priority. These efforts are vital to giving guests, customers, employees, and companies the tools and information needed for a safe and enjoyable experience.”
Casey Clark, Senior Vice President of American Gaming Association, said: “The AGA is proud to work alongside leaders like MGM Resorts and BetMGM to advance responsible gaming every day. Their continued investment to elevate responsibility exemplifies the industry’s commitments and the spirit of Responsible Gaming Education Month.”
GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive conversations with guests and customers about how to gamble responsibly. GameSense messaging and responsible gaming tips are now being delivered to guests on television screens in MGM Resorts’ hotel rooms across the country.
MGM Resorts’ casino floors also feature slot machines that display GameSense messaging with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is integrated extensively into BetMGM’s desktop, mobile platforms, and sports betting kiosks providing customers with the consistent and supportive information they have come to rely on at MGM Resorts properties nationwide. GameSense’s integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
Adam Greenblatt
BetMGM Sponsors Progressive Jackpot During Wheel of Fortune’s “Big Money Week”
BetMGM, a leading sports betting and iGaming operator, will celebrate Wheel of Fortune’s 8000th episode during the legendary game show’s “Big Money Week” scheduled to air May 20-24. For the first time in the history of the wildly successful syndicated game show, there will be a Nightly Progressive Jackpot sponsored by BetMGM that will be added to whatever a contestant wins if they solve the show’s Bonus Puzzle.
During game play, there will also be a BetMGM-branded “Double Jackpot” wedge on the famous Wheel giving contestants who earn the opportunity to add double the Nightly Progressive Jackpot to their total if they win the Bonus Round.
“BetMGM is honored to join Wheel of Fortune during this milestone week and be a part of a game show that has earned a place in American television history. ‘Big Money Week’ is a great collaboration, giving contestants and viewers at home the opportunity to experience the excitement of a progressive jackpot,” said BetMGM’s CEO Adam Greenblatt.
Sony Pictures Television and BetMGM have come together to integrate BetMGM branding into Wheel of Fortune’s “Big Money Week” featuring on-set placements including:
Co-branded graphics displayed in the center monitor
In-show displays of BetMGM’s logo on host Pat Sajak’s monitor
Two BetMGM Double Jackpot Wheel wedges
A BetMGM jackpot ticker appearing above the puzzle board during each episode.
1X2 Network
1X2 Network boosts US roll-out with BetMGM deal
In-demand game developer adds tier-one operator to its growing roster of partners in North America
1X2 Network, the award-winning content provider, continues to take the North American market by storm following a major deal with BetMGM, a leading sports betting and iGaming operator.
The direct integration with BetMGM means the operator’s players now have access to a huge selection of slot and crash titles from across the 1X2 Network game studio portfolio. This includes player favourite titles including Wolf Strike, Eagle Strike and 1 Million Megaways BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming.
These slots combine great themes, striking design, booming sound and compelling gameplay that promises to put players on the edge of their seats with each spin.
But that’s just the start. BetMGM players can also strap into the cutting-edge crash game Crashout Maverick. This flagship game from 1X2 Network’s arcade division AD LUNAM, has hit the mark with players around the world, delivering action-packed gameplay, and near instantaneous response times.
The 1X2 portfolio of games is available at BetMGM in Michigan initially, following closely by Ontario, with further markets available across North America (pending regulatory approval) in the coming year.
Kevin Reid, Chief Executive Officer at 1X2 Network, said: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM.
“Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market.
“This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”
Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick”.
BetMGM
Boldplay™ to make U.S. debut after signing exclusive partnership deal with BetMGM
Boldplay, the casino software supplier, has announced its much-anticipated U.S. debut after teaming up with BetMGM, a leading iGaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo, and Gold Metal Ox.
The new partnership will see Boldplay’s extensive collection of innovative video slots, table games, virtual scratch and keno titles become available to customers in the U.S. market for the very first time, enabling countless players to experience the brand’s signature range of bonus features and jackpots.
Notable highlights to come out of the studio include Boldplay Spins – a unique twist on Free Spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot, which gives players of all bankroll levels a chance to win big.
The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the U.S., where it will initially be the only platform able to offer Boldplay games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry.
This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move CEO, Valli Fragoso, is clearly optimistic about.
“Boldplay is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”
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