Enteractive agrees CRM deal with Spinwise

Reactivation campaigns will focus on all Spinwise brands

Enteractive, the leader in player conversion and reactivation services, has been engaged by Spinwise, a leading operator with multiple brands across global markets, to provide reactivation services to win back active players from lapsed accounts.

Peter Kovisars, CEO at Spinwise, commented: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner for reaching players who need a more personalised approach to renew their entertainment with our brands. In order to maximise potential LPV across all our player segments, Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement.”

Andrew Foster, Chief Business Officer at Enteractive, added: “We’re excited to be working with Spinwise as their iGaming brands are quickly making inroads in a number of global markets. They see the untapped potential of the lapsed player accounts, and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”

The iGaming company began campaigns with Enteractive in 2022, kicking off the partnership with the Winnerz brand.  The company sees Enteractive’s personalised retention and reactivation services as the key to optimising revenue generation from the churned segments of their player base.

Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.

After a successful campaign for Winnerz in 2022, Spinwise added reactivation services for their latest released brands – Wisho and Trickz – increasing player retention and loyalty with Enteractive’s proprietary (Re)Activation Cloud technology platform. The platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.