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Yggdrasil makes Bulgaria debut with Inbet deal

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Yggdrasil, a leading iGaming publisher, has made its debut in the regulated Bulgarian market following an integration with local operator Inbet.

The deal means that customers of one of the country’s most popular casinos can initially enjoy four hugely popular titles including MexoMax™, Golden Fish Tank 2, Vikings go Berzerk Reloaded and Raptor DoubleMax™. A second batch of games will shortly follow, incorporating more exciting Game Engagement Mechanics, including Neon Villains DoubleMax™, Christmas Plaza DoubleMax™ and Valley of the Gods™.

As well as in-house content, Yggdrasil’s YG Masters offering will also be available to Inbet customers as the provider flexes its portfolio’s breadth.

The Bulgarian entry becomes the latest commercial agreement secured by Yggdrasil, strengthening the company footprint in the European regulated market.

Andrew Pegler, Chief of Commercial Operations at Yggdrasil, said: “We’re thrilled to be launching in Bulgaria for the first time with renowned brand Inbet.

“With an initial batch of standout games set to go live, we’re confident that we’ll make a big splash in the market, before rolling out further engaging titles over the course of our partnership.”

Tihomir Dyakov, Chief of Commercial Operations at Inbet, said: “Yggdrasil has a proud history of sustained excellence, and we’re delighted to be its inaugural partner in Bulgaria.

“From classic titles to modern, forward-looking mechanics, the provider delivers first-class titles and we’re very much looking forward to this relationship.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has led me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land-based gaming sector. Later also ventured into covering several tech industries.

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