Press Releases
Armalytix pick former Experian executive to spearhead gaming growth
Armalytix, the leading UK fintech specialising in source of funds and affordability checks, today announces the appointment of Jeremy Lever as Head of Gaming.
Lever is a compliance expert within the iGaming industry and joins from Experian, one of the UK’s largest credit reference agencies, where he worked as a Senior iGaming Identity Specialist focused on customer income and identity checks.
The seasoned gambling industry professional has been recruited to spearhead Armalytix’s growth in the sector following the fintech’s recent appointment by Buzz Bingo Group, the largest bingo operator in the UK.
Prior to Experian, Lever developed extensive iGaming experience at a number of RegTech companies which saw him work with the biggest and fastest growing operators in the industry including William Hill, Paddy Power, Entain, SkyWind Group, jumpmangaming, and MidNite.
His work in RegTech and Experian saw him develop significant expertise across the full spectrum of the customer compliance journey from Know Your Client checks to customer monitoring and safer gambling measures such as affordability checks.
Lever commented: “A few months back I was speaking to Kirsty Caldwell, William Hill’s former Head of Compliance, who now successfully runs BetSmart Consulting. She excitedly told me about an incredible new platform she’d just started working with which was making a significant difference in the competitive AML and player protection space.
This led to a conversation with founders Richard (McCall) and Mike (Ward), who showed me what Armalytix could do for the gaming industry. I’m hugely excited to get going and start demonstrating the power and potential of Armalytix’s proprietary iGaming products to the wider industry.”
Richard McCall, CEO of Armalytix, remarked: “Following the success of our work delivering financial risk checks for Buzz Bingo, demand for our affordability solution has steadily grown as the industry gears up greater regulation in the space. Therefore, I’m delighted to welcome Jeremy onboard to build on the great work done by our Gaming team here. He brings a wealth of experience in the sector and I’m confident he’ll take us to new heights.”
Lever also previously worked as an advisor to the Safer Online Gambling Group, founded by former online gambling addict David Bradford and his son Adam Bradford which previously won backing from Entain (formerly GVC Holdings) in 2019 to develop problem gambling tools. During his time at the organisation, Lever helped support the group’s efforts to raise awareness of online gambling addiction and progress new innovative mobile player protection initiaves drawing from the family’s lived experience.
Armalytix began working with Buzz Bingo earlier this year to support the completion of financial risk checks. Buzz’s adoption of Armalytix’s platform subsequently saw a two and a half times increase in completion rates and a three time increase in the speed at which the checks were completed by customers compared to their previous system.
Light & Wonder and ELK Studios’ games to be unleashed on Mexican market
Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.
This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.
Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.
Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.
In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.”
Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”
The post SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios appeared first on Gaming and Gambling Industry in the Americas.
Leading studio elevates iconic series with revamped collect modifiers
Blueprint Gaming™ is ready to treat players to another thrilling underwater adventure via its latest release, Fishin’ Frenzy Even Bigger Fish 2™, where new and improved collect modifiers, free spins and the Rapid Fire Jackpots™ system boost chances of fishtastic returns.
The 6×4, 4,096 way-to-win slot sees the collect modifiers more than double from the series’ predecessor, with Bait ‘N’ Catch, Win Stepper, Catch Match and Super Catch offering an array of features including increased cash symbols, wilds, multipliers and free spins.
Landing between three to six boat-themed scatters triggers the Splash Bins Bonus, offering 10 free games with the highly popular trail in action, which can see additional spins and multipliers as high as 10x awarded for every two fisherman collects that hit.
Further elevating bonus play, the round starts with a Fish Picker feature where the selected fish reveals modifiers that stay active for the entirety of the round, including extra spins or high-paying symbols.
Blueprint Gaming’s Rapid Fire Jackpots™ mechanic is also at play, with five or more fire icons awarding an instant cash prize or one of five progressive pots.
Fishin’ Frenzy Even Bigger Fish 2™ marks the latest blockbuster release from Blueprint Gaming’s jam-packed Spring slot schedule with a host of eye-catching releases on the horizon.
Jack Lawson, Account Manager at Blueprint Gaming™, said: “We are delighted to mark the latest addition to our iconic Fishin’ Frenzy™ collection, back bigger and better than ever with a selection of meticulously crafted upgrades.
“The Cash Collect feature continues to perform strongly across our portfolio, and with a fresh take on our collect modifiers, plus the inclusion of our Rapid Fire Jackpots™ mechanic and trusty Splash Spins Bonus, we are confident our partners’ players will be enjoying countless fishing trips to remember!”
The post Reel in upgraded riches with Fishin’ Frenzy Even Bigger Fish 2™ appeared first on European Gaming Industry News.
ELA Games, an innovative iGaming software developer, has signed a strategic partnership with Casino House to increase its presence in the Danish market.
Casino House is a Danish casino operation based in Copenhagen. It has 33 retail shops in the capital city and a comprehensive online platform. The website hosts thousands of slots, casino games, and live casino services for a premium gaming experience.
ELA Games’ partnership with the Danish brand demonstrates the studio’s growing influence in the region as it seeks to become a leading and recognisable presence in Denmark. As part of this collaboration, Casino House will host trademark ELA Games content, such as Cash of Gods, It’s Shark Time, and Lucky Dwarfs on its platform.
Marharyta Yerina, ELA Games’ Managing Director, commented, “This partnership with Casino House is an exciting prospect, as the ELA Games team has made a concerted effort to expand in the Danish region. Having our games on the Casino House platform can increase our presence and reach new audiences. We look forward to working with the company and growing together.”
Thomas Vandsted, Casino House, added, “We are always looking for new innovative game providers to strengthen our offering. Had a good talk with David and felt that ELA Games wanted to show their presence in Denmark with a strong product. We look forward to the cooperation.”
The post ELA Games Expands Its Presence in Denmark With Casino House Partnership appeared first on European Gaming Industry News.
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