partnerships
Spinomenal goes live in Italy with StarCasino partnership

Spinomenal, the leading iGaming content provider, has entered the Italian iGaming market for the first time in partnership with leading online operator StarCasino. Spinomenal’s collection of games is available for Italian casino players through Light & Wonder’s OpenGaming™ platform.
This latest regulated market move for Spinomenal means it’s titles are readily accessible on StarCasino, part of the Betsson Group. The deal includes an exclusivity period that would last until the end of October 2023 in which Spinomenal superb content will be available only for StarCasino dedicated players. From today, Italian players can immerse themselves in a range of Spinomenal’s games that features the popular Majestic King, Demi Gods II and Poseidon Rising – to name just a few.
The ground-breaking Spinomenal Universe is also now accessible for StarCasino players in Italy. The concept enables players to explore a vast realm where cherished characters from different series coexist within new storylines.
Lior Shvartz, CEO for Spinomenal commented: “We’re over the moon to go live in the Italian market with StarCasino. Italy has long been highlighted as an integral market for us to continue our expansion in leading regulated markets throughout Europe.”
Stefano Tino, Managing Director of StarCasino added: “At StarCasino, we are proud to partner with Spinomenal, an innovative leader in the world of slots. This partnership not only marks Spinomenal’s exciting debut in Italy but also reinforces our commitment to sourcing the finest gaming providers and experiences from both the global and local markets. Our aim is to enrich our offerings, enhance customer loyalty, and solidify our position as the ultimate destination for gaming enthusiasts. We are certain that this new addition will be welcomed with enthusiasm and curiosity. To celebrate, we’re decided to launch a special promotional offer to all our valued customers”
ELK Studios
SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios

Light & Wonder and ELK Studios’ games to be unleashed on Mexican market
Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.
This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.
Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.
Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.
In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.”
Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”
The post SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
BetMGM Returns as Entitlement Sponsor of NASCAR Xfinity Series Race at Charlotte Motor Speedway, May 24
BetMGM, a leading iGaming and sports betting operator, announced its return for the second year as the entitlement sponsor of the BetMGM 300 race (part of NASCAR’S Xfinity Series) at Charlotte Motor Speedway on Saturday, May 24.
The sports betting operator is also the title sponsor of the BetMGM Speed Street, the epicenter of entertainment, food and interactive experiences for fans in town for NASCAR’s tripleheader weekend, May 23-25. Headlining the fan festival will be GRAMMY-nominated, global phenom Smash Mouth bringing their signature sound and chart-topping hits to the BetMGM Speed Street Stage on Saturday, May 24.
“A little over a year after launching sports betting in North Carolina, BetMGM is pleased to be at the heart of the excitement for the BetMGM 300 and BetMGM Speed Street. As NASCAR betting continues to grow, this weekend presents a wonderful opportunity to connect with passionate motorsport and music fans in the Tar Heel State,” Casey Hurbis, Chief Marketing Officer at BetMGM, said.
BetMGM will be integrated throughout the BetMGM 300 NASCAR Xfinity Series showdown, from the honorary starter to pace cars and signage on billboard turns, to barrier decals and pit signs. The winner of the race will be awarded a full-size, custom BetMGM slot machine along with the BetMGM 300 trophy. Fans will be able to take photos with the trophy, slot machine and Richard Childress Racing’s No. 8 BetMGM Chevrolet driven by Kyle Busch at a new victory lane experience located within the BetMGM Speed Street.
Charlotte Motor Speedway President and General Manager Greg Walter said: “The stakes are going to be high when the Xfinity Series returns for the BetMGM300 this Memorial Day Weekend, but one sure bet is that the fans will ultimately be the big winners. With a weekend full of great music, driver appearances and interactive displays in BetMGM Speed Street and high-octane action on the track, this will be the can’t-miss event to kick off summer.”
The post BetMGM Returns as Entitlement Sponsor of NASCAR Xfinity Series Race at Charlotte Motor Speedway, May 24 appeared first on Gaming and Gambling Industry in the Americas.
partnerships
ELA Games Expands Its Presence in Denmark With Casino House Partnership

ELA Games, an innovative iGaming software developer, has signed a strategic partnership with Casino House to increase its presence in the Danish market.
Casino House is a Danish casino operation based in Copenhagen. It has 33 retail shops in the capital city and a comprehensive online platform. The website hosts thousands of slots, casino games, and live casino services for a premium gaming experience.
ELA Games’ partnership with the Danish brand demonstrates the studio’s growing influence in the region as it seeks to become a leading and recognisable presence in Denmark. As part of this collaboration, Casino House will host trademark ELA Games content, such as Cash of Gods, It’s Shark Time, and Lucky Dwarfs on its platform.
Marharyta Yerina, ELA Games’ Managing Director, commented, “This partnership with Casino House is an exciting prospect, as the ELA Games team has made a concerted effort to expand in the Danish region. Having our games on the Casino House platform can increase our presence and reach new audiences. We look forward to working with the company and growing together.”
Thomas Vandsted, Casino House, added, “We are always looking for new innovative game providers to strengthen our offering. Had a good talk with David and felt that ELA Games wanted to show their presence in Denmark with a strong product. We look forward to the cooperation.”
The post ELA Games Expands Its Presence in Denmark With Casino House Partnership appeared first on European Gaming Industry News.
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