Anthony Werkman
Betway adds Toronto’s National Bank Open to their global tennis portfolio
Today, leading global online betting and gaming brand Betway, has announced the addition of the National Bank Open presented by Rogers in Toronto, to their portfolio of global tennis sponsorships, becoming the Official Betting Partner of the competition.
The 2023 edition of the ATP Masters 1000 tournament takes place between 5 and 13 August at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.
The brand has agreed a multi-year deal where they will have high-profile courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.
Since 1881, the best players in the world have showcased their skills on Canadian courts, with an impressive list of past champions including legendary names such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal and Novak Djokovic, who has won the tournament four times.
The newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the night session of Wednesday 9 August.
Anthony Werkman, CEO of Betway Group, said:
“Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.
“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
Rob Swann, Chief Commercial Officer, Tennis Canada, said:
“We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.
“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”
Betway are a leading betting brand within tennis and have showcased their ongoing commitment to the sport, having deals with 12 tournaments globally on the ATP Tour including the Miami Open, Rio Open and the Hamburg European Open.
Beyond Tennis, the Super Group-owned brand have built an enviable portfolio of sponsorships in an array of sports and teams including in the Premier League, La Liga, Cricket, and in the NBA and NHL in the United States.
Betway has announced the addition of the National Bank Open presented by Rogers in Toronto to their portfolio of global tennis sponsorships, becoming the Official Betting Partner of the competition.
The 2023 edition of the ATP Masters 1000 tournament takes place between 5 and 13 August at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.
The brand has agreed a multi-year deal where they will have high-profile courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.
Since 1881, the best players in the world have showcased their skills on Canadian courts, with an impressive list of past champions including legendary names such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal, and Novak Djokovic, who has won the tournament four times.
The newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the night session of Wednesday 9 August.
Anthony Werkman, CEO of Betway Group, said: “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.
“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”
Rob Swann, Chief Commercial Officer, Tennis Canada, said: “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.
“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”
Today, leading global online betting and gaming brand Betway, has announced they will become an official partner of Major League Cricket, “MLC”.
“Major League Cricket Powered by Betway” is a new T20 competition that takes places in two stadiums in the US; Grand Prairie Stadium, Texas and Church Street Park, North Carolina.
Following their announcement at the start of the year of sponsoring Cricket’s then newest competition, the Betway SA20, the global brand is proud to further enhance their commitment to the universally loved sport by partnering with new tournaments as they continue to be the number one betting brand associated with cricket. The brand continues to push the boundaries of the game by teaming up with innovative new tournaments, taking cricket to new audiences around the world.
The competition’s six teams are the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom. The tournament will also feature stars of the sport including Faf du Plessis, Kieron Pollard, Quinton de Kock and Jason Roy amongst others.
Betway have built an enviable sponsorship portfolio across a number of sports around the world including Football in the Premier League, Bundesliga, La Liga, Tennis in eight countries, and Cricket in South Africa. The Super Group-owned brand continue their growth in the US and are now live in eight states in the US and have a presence across NHL and NBA with a total of 11 partnerships.
Anthony Werkman, CEO of Betway, said:
“It’s with great pride to announce that we’re powering the inaugural Major League Cricket; the newest innovative cricket competition in the world.
“Cricket is a globally renowned sport both we and our customers love, so we’re thrilled to be part of another new competition, which will aid the growth of the sport in the US and beyond.”
Sameer Mehta, co-Founder of Major League Cricket, said:
“Major League Cricket is bringing the world’s best cricketers to America, so it is fitting that the historic inaugural season will be “Powered by Betway,” who have become a renowned brand supporting global sports properties.
“We are thrilled by Betway’s commitment to growing cricket in America and we can’t wait for a memorable season to get underway soon.”
Leading global online betting and gaming brand Betway has signed a multi-year partnership with New Jersey Devils.
As per the deal, Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Center for Devils home games, including dasherboard, Zamboni tunnel, and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.
Also, Betway will become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all New Jersey Devils social media platforms.
Anthony Werkman, CEO of Betway, said: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio.
“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”
Adam Cross, Senior Vice President of Global Partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils, said: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.
“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”
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