Groove brand refresh a hit in Amsterdam

Aggregator and platform Groove Tech had a whirlwind of visitors to their stand at iGB Live in Amsterdam, launching their brand refresh and generating lots of conversations around their new Groove Studio offering.

Groove Tech reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn.

Groove’s new look conveys the ultra-modern futuristic vibe of this leading tech company, and their updated brand colours are a nod to the creative talent that drives the enterprise.

As part of the refresh process, a new website has been launched at www.groovetech .com

With a strong roster of game providers, Groove continues to grow its massive library of content, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. Covering slots, tables, live dealer, sports betting, bingo, instant win games and so much more.

As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, Groove Studio, boasting a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.

Yahale Meltzer, COO and co-founder at Groove, said: “Our team made a lot of new connections at iGB Live and we also built stronger connections with some of our key partners during the show. Our refreshed brand was a hit and the whole team were delighted by the enthusiasm for our new games studio.”