Canada
XSET Announces Collaboration with Red Sox
Gaming lifestyle organization XSET has announced its collaboration with Red Sox, a storied franchise with a rich history and an unparalleled legacy, to introduce the first of its kind activation, “XSET Day at Fenway Park”.
Through the one-day activation, XSET will host Fenway Park’s first-ever gaming lounge, open to all game goers, and provide the audience with the opportunity to compete, connect, and celebrate baseball before and during the Red Sox game. The lounge will have a wide variety of games available for spectators and enthusiasts alike, including the renowned baseball game, MLB The Show ’23. Ticket holders who purchase the special offer will receive an exclusive XSET designed Red Sox jersey. The jersey design highlights a Red ‘X’, paying homage to Roxbury, the birthplace of the original Royal Rooters fan club, and also representing XSET. Jerseys will be available in sizes Adult S-XL, with sizes distributed on a first come, first served, basis.
“Celebrating the convergence of gaming and the timeless allure of baseball, we are thrilled to team up with the iconic Red Sox for XSET Day at Fenway. This groundbreaking activation not only brings together two worlds that captivate millions of fans, but also showcases our shared commitment to pushing boundaries. Also, as a native of Jamaica Plain, I couldn’t be prouder to work with the Red Sox, a historical organization that means so much to the Boston community,” Greg Selkoe, CEO of XSET, said.
On the day of the event, XSET will create high-quality content to be displayed on the jumbotron leading up to the first pitch. This collaborative video will highlight iconic moments from the evolution of both organizations. XSET will work with House 17, the digital creative agency, to develop on-site content throughout the activation, captivating audiences with enthralling visuals and engaging experiences. With a dedicated video and production crew present, XSET will capture compelling content featuring XSET talent and event attendees.
“While gaming and esports are at the core of what we do, it’s important to emphasize that XSET is passionate about participation in team sports beyond the digital realm. We encourage people to get out and play, fostering a sense of camaraderie, competition, and physical activity. This collaboration with the Red Sox and Fenway Park serves as a powerful platform to showcase the multifaceted nature of XSET’s vision, uniting gaming enthusiasts with the broader world of sports and inspiring individuals to embrace both virtual and real-life athletic pursuits,” Wil Eddins, Chief Creative Officer at XSET, said.
Adding to the excitement, the event will feature a lineup of notable XSET talent including Avori, iDom, SuperEvan, Brycent, GodKu, Dom McLennon, SparklesQT, and DemiSux. The talent will be present, further enhancing the energy and entertainment value of the event.
XSET Day at Fenway Park promises to be an unprecedented fusion of gaming and baseball, showcasing the innovative spirit of XSET and the Red Sox’s commitment to embracing new experiences. This collaboration celebrates the shared passion for both industries, uniting fans in an immersive and thrilling event.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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