Canada
North American Aggregation: Pariplay’s Expansion and Focus
Shivan Patel, the VP of North America at Pariplay, discusses the continued expansion of the supplier’s aggregation services on the continent.
Aggregation is a growing area in North America as operators look to offer complete solutions swiftly. Why is this, and what makes Pariplay special?
Aggregation platforms are gaining popularity in North America, offering a highly favoured and cost-effective means for all stakeholders to deliver quality content to their target audiences. Whether operators aim to provide incredibly popular games or smaller studios want to develop localised content for North America, aggregation offers a mutually beneficial route to market.
Pariplay is actively strengthening its position by offering high-quality content to operators in both the US and Canada. From our perspective, the value of localised content specifically tailored for North America has never been higher. This includes traditional land-based-style slots adapted for online devices as well as games designed uniquely for specific demographics, all of which continue to perform at high levels.
In the past year, there has been a notable increase in international suppliers and regional entities actively engaging in the US market, and the burgeoning Canadian one.
The progress we’ve made in North America is clear, closing numerous high level deals with both new aggregation partners and major operators. Our ability to deliver high-quality content in a technically proficient manner, showcasing our qualities as a platform and a broader supplier of leading iGaming products.
Pariplay boasts an array of content, with a focus on games designed for North America. How has that been received so far?
Local content will shine in North America, and we want to be the premier facilitators of that. Our Wizard Games arm allows us to develop engaging content specifically designed for North America, taking into account operator requirements and player preferences. An example of this is the successful Dragons of the North series, which now spans three games, or recent launch Majestic North, which pays homage to the Canadian wilderness.
Pariplay’s roadmap includes a healthy mix of strictly US-facing products, as well as titles that incorporate a variety of new mechanics and themes, with the goal of catering to as diverse a product offering as possible.
This is further augmented by our ground-breaking Ignite® program, which alongside Wizard Games, has been a great success. The program has integrated a record number of partners focused solely on the North American market this year, giving them the opportunity to access the market under our licences and providing the necessary tools to create flexible and exceptional games that meet operator needs.
This program not only benefits established studios but also provides smaller ones with the chance to enter the North American market and engage with major operators.
We expect the Ignite® program to continue attracting high-quality studios.
What are you most looking forward to at the Canadian Gaming Summit?
The North American market is one that is hugely exciting, with its potential for iGaming only just getting tapped. Canada still has a long way to go with regards to regulation, with a lot of gaming currently dominated by the lotteries. It’s an incredibly exciting market with plenty of scope, and the Canadian Gaming Summit will give plenty of insight into what to expect in the coming months.
It is set to be a really strong event, and one that we have eagerly anticipated for some time. It serves as a valuable platform to meet current partners, explore potential new business opportunities, deepen understanding of the challenges and prospects in North America, and solidify Pariplay’s position as the leading aggregator in the market.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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