Canada
Showtime: World’s first personalized human video platform Gan.ai raises $5.25M helping brands drop tailored video campaigns
Brands have been able to personalize text, images and audio in their marketing campaigns for years and with the onset of AI resources, this has helped them scale their work. Today, Generative AI video platform Gan.ai is announcing a $5.25M seed funding round as they breach the final frontier of personalizing video for mass marketing campaigns. The funding round was led by Surge, Sequoia Capital India and Southeast Asia’s rapid scale-up program with participation from Emergent Ventures and other angel investors.
With Gan.ai’s studio-quality video personalization software, brands simply need to record a video once, add dynamic keywords to a script, and Gan.ai will generate millions of hyper-customized videos in one click. Businesses can also create personalized landing pages with Gan.ai and deliver videos via preferred communications platforms, enabling specific interactions with users and tailored call-to-actions.
The platform integrates with Shopify, Calendly, Stripe, Salesforce and Hubspot for businesses to create unique shopping and payment experiences also. Moreover, Gan.ai’s end-to-end solution also provides businesses with granular customer insights and video performance analytics.
Gan.ai was founded in March 2021 by Suvrat Bhooshan and is headquartered in California, US. Suvrat previously worked at Facebook AI Research (FAIR) having completed his masters degree in computer science from Stanford University. His deep-learning papers have been published and cited over 300 times. Today, they are a team of 35 with a leadership team that includes Anupreet Singh as Chief Revenue Officer and Kushaagra Goyal as Chief Technology Officer.
Anupreet Singh was US and Europe lead at Mettl (acquired by Mercer) and scaled up business from zero. Most recently, he was the GTM leader at Slintel (acquired by 6sense), where he achieved 0-$5M ARR in just two years. Kushaagra Goyal, leads the development of their disruptive generative AI technology. He has five years of experience working at Databricks, Rubrik and Samsung. He has published over ten patents in this field.
Gan.ai is solving a pressing need for businesses as video becomes the go-to means in engaging users. The amount of online video people are watching has almost doubled since 2018, and an overwhelming 86% of businesses use video as a marketing tool. However, creating videos can often be a time-consuming process which lacks personalization when it comes to targeting a large audience.
Suvrat Bhooshan, Founder and CEO of Gan.ai commented: “We’re empowering marketing teams around the world to generate a higher return on investment for video campaigns. Imagine a food delivery company being able to send a personalized video from a brand ambassador, addressing its customer by name and how they enjoyed items in their last order, or a clinic reminding a patient to book a follow-up appointment. This hyper-personalization leads to much higher conversion rates vs other static forms of communications.
With Gan.ai, businesses will be able to scale their video personalization process while seamlessly integrating it with existing workflows. We’re excited to grow our operations with the new funds, and expand our sales and engineering teams across US and India,” he said.
Gan.ai boasts a global customer base that includes brands such as Samsung, Zomato, vivo and gaming platform Mobile Premier League. In the US, Gan.ai has been used by some of the biggest brands including the largest chain of optometry and ophthalmology clinics, EyeCare Partners.
“We record videos with influencers and celebrities, and now with Gan.ai, when they call out your name and tell you to take a personalized call-to-action the results are astounding. We saw a 5x increase in our Video Completion Rate, 3x increase in open rates, and 2.5x increase in our Click-Through-Rate,” said user Tejnoor Grover at gaming platform Mobile Premier League.
At TechCrunch Disrupt 2022, Gan.ai was one of the 200 technologies of the future. They have also been inducted into Stanford University’s prestigious StartX cohort in 2023.
Alcohol and Gaming Commission of Ontario (AGCO)
Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario
Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.
Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.
IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.
IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.
British Columbia Lottery Corporation
SCCG Management Signs Contract with British Columbia Lottery Corporation
SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.
The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”
The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.
Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.
Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.
The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.
Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.
The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.
“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.
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