Think you’ve seen it all at iGaming conferences? Try your luck against the Lucifer himself.
On July 2–3, 2025, the gates of iGB Live in London will crack open — and out will step Hell Partners, taking over stand G22 with one unapologetically seducing invitation: outplay Lucifer and leave with more than bragging rights.

This isn’t a booth. It’s a lair.
A custom-built cave where fire meets flair, rules bend to desire, and the brave walk out with deals hotter than the drinks served at the bar. It’s where luck, wit, and charm will be put to the test — and only the most daring will earn a nod from Lucifer himself.

The Game: “Beat the Devil”

Five cards. One choice. No second chances.
Step into the fire and face five devilishly crafted mini-games — designed to test your reflexes, intuition, and sheer audacity. Choose a card. Accept the challenge. Win the round. Or don’t — but either way, you’ll have earned your place in Hell’s little black book.

But this isn’t just a game. It’s a key checkpoint in the masterfully orchestrated Lucky Media quest.
Survive the stand and you’ll stay in the running to win a MacBook or even a ticket to Wimbledon. Yes, seriously.

Hell’s Not for Everyone — But It Might Be for You

Hell Partners doesn’t pitch. We tempt.
With over 25%+ click-to-deposit, 50%+ reg-to-deposit, and no traffic source too wild to consider, our iGaming brands speak your language — seductive metrics and no-nonsense deals, spread across 20+ GEOs and tailored to your deepest cravings.

Advertisement

And if you think a Telegram chat can get you a better deal — think again.
The real power moves happen in person. At stand G22 on iGB London. With a drink in your hand and a smirk on your face.

Another stop on your checklist:
How about a HolyTraff collab photo booth styled like a retro phone box — for when you want to capture the exact moment you sealed the deal for premium traffic and a taste of Wimbledon flair.

Temptation Has a Name — And It’s G22

Skip this stand and spend eternity wondering what you could’ve had:
Exclusive offers, unforgettable games, and a private word with the very team rewriting the rules of iGaming.

Not one to let chances slip by?
Come visit HellPartners at stand G22.

You’ll leave with more than you came for — if you’re lucky. Sure you’ve got what it takes?
And remember: don’t try to bluff. The Devil sees everything.

Advertisement

Cirsa Enterprises S.A.U., an international gaming platform with market leading positions in Spain, Latin America, Morocco and Italy has announced its intention to proceed with the initial public offering (IPO) of its ordinary shares to qualified investors.

The Company intends to apply for its Shares to be admitted to trading on the Barcelona, Bilbao, Madrid and Valencia Stock Exchanges through the Automated Quotation System (Mercado Continuo) of the Spanish Stock Exchanges. The decision to proceed and definitive timing for the Offering and Admission is subject to, among other factors, market conditions and the approval by the Spanish Securities Market Commission (Comisión Nacional del Mercado de Valores, the CNMV).

Highlights of the Offering

The Offering is expected to comprise a primary offering of €400 million newly issued Shares as well as a secondary sale of approximately €60 million.

Advertisement

The net proceeds from the primary offering by the Company in an amount of approximately €375 million will be used primarily to accelerate the Company’s proven growth strategy and to repay existing debt and reduce the Group’s net leverage ratio (net financial debt as of May 31, 2025 / EBITDA for the twelve months ended March 31, 2025) to approximately 2.7x as of May 31, 2025, after giving effect to the Offering.

The secondary sale will be conducted by LHMC Midco S.à r.l. solely for the indirect ultimate benefit of certain current and former employees and managers of CIRSA (together, “Management”). Management will not receive any cash proceeds (other than for the purposes of settling taxes and expenses) and on Admission, Management’s existing investment in CIRSA will be reorganised to be directly held in the Company.

In addition, the transaction will include a customary over-allotment option granted by LHMC Midco to the Joint Global Coordinators (on behalf of the Joint Bookrunners).

Joaquim Agut, Executive Chairman of CIRSA, said: “Today’s announcement is a significant milestone in the history of this Company, founded in Terrassa in 1978 and which has built an extraordinary performance track record with a presence in 11 countries, always operating exclusively in markets where gambling is regulated. Over the past 20 years, CIRSA has accelerated its international expansion by acquiring leading companies and consolidating a position of leadership in the markets in which it operates. Our growth was further accelerated by our transformative partnership with Blackstone in 2018, which has been instrumental to our success.”

Antonio Hostench, CEO of CIRSA, said: “We are an innovative company that seamlessly integrates both physical and online channels. Today, we are taking a defining step to continue writing another page in this extraordinary history of growth by announcing our intention to go public, which will provide us with the opportunity to undertake new projects and continue to consolidate our leadership in the sector.”

Advertisement

Global esports organisation Gen.G Esports (Gen.G) announced the official grand opening of GGX (Gen.G Gaming Xperience), a multi-dimensional cultural gaming space that brings its brand philosophy to life to an offline space in the heart of Seoul. Launching on Saturday, June 21, GGX marks the first-ever flagship venue by an esports brand that redefines the traditional PC café, offering a high-performance gaming zone alongside curated lifestyle experiences across food, merchandise, community and coaching.

Located near DDP, a cultural and artistic landmark in Seoul at Dongdaemun History & Culture Park Station, GGX spans 1570 square meters and includes 252 premium gaming stations equipped with top-tier specs. Each seat features NVIDIA RTX 5070 GPUs, LG UltraGear monitors, Logitech gaming peripherals, ultra-fast internet and Gen.G x SIDIZ custom-designed gaming chairs, with an estimated hardware value of KRW 4.5 million (USD 3300) per station, delivering a fully immersive play environment.

More than just a gaming space, GGX will act as Gen.G’s flagship space – an open, ever-expanding ecosystem where brands, fans and creators come together to create a unique experience. From concept to execution, GGX was co-developed with industry-leading partners such as Otoki, Monster Energy and SIDIZ, creating a space that blends gaming, content and community in new ways.

Inside GGX, visitors can enjoy a variety of immersive experiences, including:

Advertisement

“OTOKI G.ROUND”, a food & beverage lounge co-developed with Otoki, offering exclusive signature menu items

An iconic photo spot and photo booth featuring GenRang, Gen.G’s official mascot

A merchandise store, showcasing Gen.G uniforms, exclusive partner collaboration items and GGX-limited items

A community lounge with a capacity for over 100 people – designed as a space for fans to connect and share their passion for gaming, and engage in community-driven activities.

In collaboration with Gen.G Global Academy (GGA), GGX also offers coaching programmes and skill-up classes for gamers of all levels. Led by former pro players, these sessions include in-depth strategic game analysis, aim training and team-based gameplay. The venue will also host regular fan meetups, watch parties and branded community events, creating a dynamic environment for fans to connect and grow together.

Advertisement

Steve Lee, Head of Partnerships at Gen.G, said: “GGX goes beyond just gaming – it’s a cultural hub where fans, players, and brands come together to create meaningful experiences. Through spaces like this and continued innovation, Gen.G aims to lead the sustainable growth of the esports industry.”

GGX is operated by Superplay, a leading IP management company in the gaming and esports space, with proven experience designing fan-centric spaces such as T1 Basecamp Hongdae, KT Rolster R Café and Genshin PC Lounge. Superplay and Gen.G co-developed GGX over several months, from spatial design to branded content and programming.

Junghyun Kim, CEO of Superplay, said: “After months of development with the Gen.G team, we’re proud to finally unveil GGX. We hope it becomes a must-visit destination for gaming and esports fans from Korea and around the world.”