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Second Chamber, Greg Ciach’s new studio, will specialize in creating AA games of a new genre
Greg Ciach and Krzysztof Czulec established Second Chamber, a studio dedicated to creating double-A games in the genre of Wanderer Adventure Game (WAG), which allows you to experience adventures in a world that lives independently of the player. WAGs will be constructed modularly, which will allow optimization of the production costs of subsequent titles. Ultimately, the company will be listed on NewConnect instead of Pixel Crow Games.
Second Chamber will be a company operating in the area of AA games. Grzegorz Ciach and Krzysztof Czulec, who run the company, are experienced specialists, previously associated with Techland, Amber Studio, and Platige Image, among others. The project is co-created by triple-A game developers who have worked on world-class hits (The Division, The Division 2, Frostpunk, Frostpunk 2, Pure Farming 2018, Motorstorm, Torment: Tides of Numenera, Mortal Kombat 11, Gamedec, Sniper Contracts 2, Medal of Honor, The Sims and FIFA). Other key players in the project will be revealed after their binding contracts expire.
As the result of the review of strategic options, Movie Games together with the president of Pixel Crow Games Damian Gasiński, and the chairman of the Supervisory Board of Pixel Crow Games Maciej Miąsik, decided, for the benefit of the cooperation, upon the sale of shares in the daughter company to the new managers of Second Chamber.
The new entity will receive support from Movie Games in the form of opportunities to use Pixel Crow Games for the development of the studio. The creators of Second Chamber will become the owners of Pixel Crow Games. Following the closing of the transaction, Movie Games will hold a 12.5% stake in the new entity.
“As a result of the current review of strategic options, Pixel Crow Games’ debts have been discharged, and thus significant funds will return to the Movie Games capital group. Subsequently, Movie Games will no longer consolidate the losses of Pixel Crow Games resulting from the reverse acquisition, which will have a significant impact on the consolidated result of the capital group,” comments Mateusz Wcześniak, president of the Movie Games capital group. “Most importantly, we will have shares in a large project, which will include world-renowned specialists. Movie Games will not only play an advisory role but will also be a beneficiary of the know-how that will appear in the capital group,” Wcześniak adds.
On behalf of Movie Games, Mateusz Wcześniak (new Chairman), Dr. Kamil Gemra, and Piotr Gnyp will sit on the Supervisory Board of Second Chamber.
Legendary gaming journalist Dariusz Michalski, or “Sir Haszak,” will also join the Supervisory Board. He was associated with cult Polish gaming magazines such as “Bajtek”, “Top Secret” and “Gambler”.
“The involvement of top Movie Games managers in the supervisory body is a reflection of the high faith in the long-term effects of the appearance of such an experienced project in the capital group,” explains Dr. Kamil Gemra, Chairman of the Supervisory Board of Movie Games.
Second Chamber has created a three-stage development plan for approx. 5 years, modeled on such specialized developers as Paradox Development Studio, which became the pioneer and leader of the grand strategy genre. Second Chamber will operate in the area of the genre it has identified.
“There is an as-yet-unnamed type of game on the market that attracts millions of players. It is represented, for example, by Mount&Blade 2: Bannerlord or Sid Meier’s Pirates. These titles have more in common than just loyal fans and great reviews. The set of genre features that connect them allows you to experience a great adventure in a vibrant, multi-layered world. However, these games are still described with a set of generalities: RPG, survival, open world, simulation, etc. Second Chamber has its own name for the genre: Wanderer Adventure Game,” says Greg Ciach, CEO of Second Chamber. “Using a strategically planned modular production process, we plan to define its features, iteratively produce larger and larger titles and dominate the genre in less than a decade, so that every new title released in this area will be compared to our games.”
The main features of Wanderer Adventure Game titles are:
- a committed gaming community, producing many mods and ensuring the long life of games;
- open world cheaper to produce than competing solutions thanks to the symbolic representation of the journey on a visual map instead of a fully modeled world;
- emergent gameplay and narrative, i.e. scenarios and situations that naturally result from the actions of the player and the game’s NPCs living their own lives;
- the sandbox nature of the game, allowing you to play dozens of unique campaigns lasting hundreds of hours;
- a narrative mode that supports the sandbox, in which the player receives a compact, several-hour story that uses the same systems.
Initially, the studio is going to have 40 employees. Then, within three years, it will develop a second team and increase the staff to approx. 100, in order to lead three teams with a total of about 150 people within five years. The first game will be a test of the modular approach to the production of games in the genre. It will be followed by a game that will serve to develop and polish the tools. The third title is to define the genre and to establish Second Chamber as its dominant force.
Movie Games will provide support through its managers in the field of marketing, production, and quality control. Cooperation will be carried out as early as the concept stage to ensure full synergy and coordination of activities in every area.
“For Movie Games, this is another step on the path of implementing the strategy of moving the company towards the AA area, which was announced some time ago. This, apart from the huge monetization potential of such titles, will ultimately significantly distinguish us on a market rich in companies creating indie games,” says Mateusz Wcześniak, President of the Management Board of Movie Games.
“You can observe that the current game dev market is saturated with indie companies. Observation of listed companies, on the other hand, shows that AA studios are more frequently noticed and appreciated. Therefore, the cooperation around Second Chamber fits in with our business strategy,” comments Dr. Kamil Gemra.
“I met Greg a few years ago while working for another publishing house. We always wanted to work together, so when I heard that he was going to set up his own studio, I immediately thought of Movie Games as a capital group providing an opportunity to implement such ideas. I am glad that after several weeks of talks, this idea is becoming a reality,” says Piotr Gnyp, CMO Movie Games.
For some time now Second Chamber has been quietly recruiting for its first production.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
Reading Time: 3 minutes
Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
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