Amelco announces US micro-betting partnership with Simplebet

North America’s most comprehensive platform integrates proprietary in-play betting technology

Amelco, the leading sports betting and platform provider, has announced its partnership with B2B technology supplier Simplebet. This will provide an extended micro-betting offering for all Amelco operators across all US sports.

With a mission to power the future of fan engagement, Simplebet utilises machine learning and real-time technology to deliver a market leading micro-betting solution, making every in-play event an even more exciting betting opportunity.

Amelco, which offers one of the most comprehensive end-to-end platforms in North America, unveiled Simplebet’s hyper-short form betting proposition with BetSaracen during the annual NCAA March Madness collegiate basketball tournament.

Already proving to be one of the fastest-growing elements of the US sports betting market, micro-betting enables sports fans to bet on every aspect of in-play events during a game – such as pitches in baseball, or plays and drives during football, with a near-instant bet settlement.

Following its initial March Madness success, Amelco and Simplebet now plan to scale their offering with the advent of the 2023 Major League Baseball season and the upcoming football season.

The partnership is expected to provide a welcome addition to Amelco’s already comprehensive offering, which spans sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.

As one of North America’s most exciting betting propositions, Simplebet has enjoyed continued success since its launch, with the product now live in 22 states.

Simplebet’s popularity with sports fans has grown exponentially in the first few months of 2023, with an 84% increase in micro-betting handle during Super Bowl LVII, and over 3.7 million bets processed throughout the NFL postseason, up 150% on 2022.

Commenting on the Simplebet partnership, Brandon Walker, Head of Amelco USA, said: “This is yet another big step in the right direction and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.

“With March Madness proving to be a standout success in our first debut together, the US sporting calendar for 2023 is beginning to hot up with the start of the MLB season and the NBA playoffs. Simplebet will be available in all the states we are currently live in and I’m sure this partnership will continue to scale and prove to be a real game changer for all our operators.”

Chris Bevilacqua, Chief Executive Officer at Simplebet said: “We’re excited to join forces with Amelco and add them to our strong roster of partners that are integrated with our micro-betting solution.  It’s become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category, and us partnering with Amelco will only further our reach.

“Onboarding new partners and providing high quality service has continued to be a huge focus and we look forward to working together with Amelco to create a great experience for its customers. There’s a constant journey towards providing instant-gratification betting moments, and our collaboration will allow us to bring these to more players than ever before.”