Compliance Updates
Yggdrasil successfully obtains Swedish supplier licence
Yggdrasil, the leading publisher accelerating iGaming innovation, has been granted a supplier permit in Sweden, allowing the company to continue to provide its services in the market.
Holding a gaming software permit is a now a mandatory requirement in the Nordic country, following new regulation that will enter into force on July 1st.
The Swedish regulator started accepting applications on March 1st and Yggdrasil was one of the first companies to be issued a permit on March 22nd.
The obtained permit will enable Yggdrasil to continue to legally offer its games portfolio to licensed operators in Sweden, a key market for the company where it has a strong presence and heritage.
Petter Envall, General Counsel and Chief Legal & Compliance Officer at Yggdrasil, said: “Remaining compliant in all jurisdictions in which we operate is critical to us and has always been a key priority for Yggdrasil.
“Sweden is one of our core markets, and the team was fully focused on submitting our application for the new permit as soon as the application process opened. Yggdrasil has a clear regulatory strategy focus and we maintain very close relationships with our locally regulated operators. Yggdrasil encourages other vendors to apply for this licence and I would like to give praise to the Swedish Gambling Authority for a very simple and straightforward process for administrating these permits.”
Compliance Updates
Altenar celebrates Greek licence in landmark moment for business
Leading sportsbook goes live with full multi-product offering across key market
Altenar, a leading sportsbook and iGaming software provider, has obtained a B2B licence in Greece, expanding its outreach across another established European territory.
The company, which already has an office in Athens, has secured a licence from the Hellenic Gaming Commission, boosting Altenar’s presence in the country and adding a Greek licence to its already comprehensive portfolio.
Altenar’s expertise reaches more than 50 countries where gambling is legalised and the Greek licence, which is valid for seven years, paves the way for the company to offer its services in a new jurisdiction.
Since the introduction of the new regulatory framework, online betting in Greece has emerged as a success story, with the country undergoing robust growth, as market data shows tax revenues expected to reach €540,000,000 this year and the creation of numerous job opportunities.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “The process of obtaining a licence for Altenar was rigorous, albeit familiar due to our experience with similar procedures in other jurisdictions. While we encountered typical challenges along the way, we navigated them smoothly.
“Achieving a Greek licence holds special significance for Altenar, as a considerable portion of our team is Greek, making it feel like a homecoming. Personally, I believe that Greece’s historical connection to games of chance, evident in the popularity of gambling in ancient times and the presence of deities like Tyche, adds cultural resonance to our licensure.
“Securing our presence in Greece through licensure not only demonstrates our commitment to regulatory compliance but also positions us to capitalise on the country’s expanding market.”
The post Altenar celebrates Greek licence in landmark moment for business appeared first on European Gaming Industry News.
Compliance Updates
Novibet Announces Digital Compliance Partnership with W2 by FullCircl
Novibet, a global leader in online betting, has announced that it has selected FullCircl’s identity solutions platform, W2, as its new digital compliance partner. The partnership will help Novibet meet regulatory compliance requirements and ensure its customers gamble in a safe and secure environment.
The solution W2 has designed for Novibet strikes the perfect balance between compliance and customer engagement. A suite of Anti-Money Laundering (AML) solutions provides the bookmaker with access to global sanctions, Politically Exposed Persons (PEPs), and watchlist data from key jurisdictions across South America, North America, and the EU, through a single API access point. Screening millions of records per month for Novibet prevents money laundering at initial onboarding stage, through ongoing monitoring, and at point of transaction. This ensures a swift journey for Novibet’s ever-growing customer base, whilst protecting its reputation.
Giannis Papastamou, Head of Customer Compliance & Group MLRO at Novibet, said: “W2 came highly recommended by DTI Solutions, a leading cyber security integrator to the gambling industry. This collaboration underscores our dedication to maintaining the highest standards of regulatory compliance and ongoing player protection while delivering a seamless and secure gaming experience for our customers. Based on what we’ve seen so far, we’re already keen to explore ways to integrate more of the W2 product suite into our platform.”
Jess Whitehouse, Head of Customer Success, Identity Solutions at FullCircl commented: “We are delighted that Novibet has selected W2 by FullCircl. We’re providing them with a best practice approach to gambling compliance, including non-intrusive identity verification checks that balance the need for customer due diligence (CDD) with frictionless onboarding and superior player experience. I would also like to thank our trusted partner DTI for their role in bringing this partnership to fruition.”
The post Novibet Announces Digital Compliance Partnership with W2 by FullCircl appeared first on European Gaming Industry News.
Compliance Updates
PGA of America Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign
The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly. public service campaign to promote responsible sports wagering.
Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.
“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”
Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.
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