There’s an AI for that: Optimove’s Smart Solution for Unhealthy Gambling Habits

Responsible gambling practices have become increasingly important as the online gambling industry grows. This results from increased awareness of the issue, tightening regulations, and fines for breaches in the EU and UK. The US market is more decentralized, and regulations vary, sometimes significantly, between states.

While gambling can be enjoyable, it can also lead to addiction and financial problems for some players. To address these issues, Optimove has developed a solution that empowers both players and operators to make informed decisions and promote responsible gambling.

Optimove is a leading provider of customer relationship management (CRM) software for the iGaming industry. The company’s platform uses advanced analytics and machine learning algorithms to help operators better understand their customers and deliver personalized experiences. In recent years, Optimove has also focused on developing solutions to promote responsible gambling and prevent problem gambling.

According to Tomer Imber, Senior Director of Sales at Optimove, the company’s solution for responsible gambling is a crucial part of its mission to help operators create a safe and enjoyable gaming environment for their customers. “We believe that responsible gambling is a shared responsibility of operators and players,” Imber said in an interview to CasinoBeats. “Our solution empowers players to take control of their gambling behavior and enables operators to provide a safe and responsible gaming environment.”

Optimove’s solution for responsible gambling includes advanced analytics and reporting features for operators. The platform allows operators to monitor their customers’ gambling behavior and identify potential problem gamblers. Operators can then use this data to intervene and provide support to players who may be at risk.

“Our model uses AI and machine learning algorithms to analyze customer behavior and detect patterns that indicate the likelihood of problematic gambling,” said Jonathan Inbar, Director of Strategic Services, speaking to PlayUSA. “Optimove collects data from multiple sources, including customer transactions, game plays, and customer service interactions. This data is then analyzed using machine learning algorithms to identify patterns indicating a customer is at risk of developing a gambling problem.”

The predictive model utilized by Optimove relies on machine learning algorithms trained on historical data to recognize behavioral patterns indicative of at-risk players. These patterns may include persistently chasing losses, gambling for extended periods, or placing substantial wagers. Once the model is trained, it can analyze real-time data and identify customers displaying similar behavior.

If a player is deemed to be at risk of developing a gambling problem, the Optimove CRM system will change the messaging mix they’re getting to one that promotes responsible gambling. For instance, the player may be provided with self-exclusion alternatives or directed to support resources.

“Our solution for responsible gambling is designed to give operators the tools they need to be proactive and prevent problem gambling,” Inbar added. “By using advanced analytics and machine learning, we can help operators identify patterns of behavior that may indicate a problem and intervene before it becomes a serious issue.”

As the online gambling industry continues to evolve, it is clear that responsible gambling practices will play an increasingly important role. Companies like Optimove are at the forefront of this movement, using advanced technology to empower players and operators alike to make informed decisions and promote safe and enjoyable gaming experiences for everyone.