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There’s an AI for that: Optimove’s Smart Solution for Unhealthy Gambling Habits
Responsible gambling practices have become increasingly important as the online gambling industry grows. This results from increased awareness of the issue, tightening regulations, and fines for breaches in the EU and UK. The US market is more decentralized, and regulations vary, sometimes significantly, between states.
While gambling can be enjoyable, it can also lead to addiction and financial problems for some players. To address these issues, Optimove has developed a solution that empowers both players and operators to make informed decisions and promote responsible gambling.
Optimove is a leading provider of customer relationship management (CRM) software for the iGaming industry. The company’s platform uses advanced analytics and machine learning algorithms to help operators better understand their customers and deliver personalized experiences. In recent years, Optimove has also focused on developing solutions to promote responsible gambling and prevent problem gambling.
According to Tomer Imber, Senior Director of Sales at Optimove, the company’s solution for responsible gambling is a crucial part of its mission to help operators create a safe and enjoyable gaming environment for their customers. “We believe that responsible gambling is a shared responsibility of operators and players,” Imber said in an interview to CasinoBeats. “Our solution empowers players to take control of their gambling behavior and enables operators to provide a safe and responsible gaming environment.”
Optimove’s solution for responsible gambling includes advanced analytics and reporting features for operators. The platform allows operators to monitor their customers’ gambling behavior and identify potential problem gamblers. Operators can then use this data to intervene and provide support to players who may be at risk.
“Our model uses AI and machine learning algorithms to analyze customer behavior and detect patterns that indicate the likelihood of problematic gambling,” said Jonathan Inbar, Director of Strategic Services, speaking to PlayUSA. “Optimove collects data from multiple sources, including customer transactions, game plays, and customer service interactions. This data is then analyzed using machine learning algorithms to identify patterns indicating a customer is at risk of developing a gambling problem.”
The predictive model utilized by Optimove relies on machine learning algorithms trained on historical data to recognize behavioral patterns indicative of at-risk players. These patterns may include persistently chasing losses, gambling for extended periods, or placing substantial wagers. Once the model is trained, it can analyze real-time data and identify customers displaying similar behavior.
If a player is deemed to be at risk of developing a gambling problem, the Optimove CRM system will change the messaging mix they’re getting to one that promotes responsible gambling. For instance, the player may be provided with self-exclusion alternatives or directed to support resources.
“Our solution for responsible gambling is designed to give operators the tools they need to be proactive and prevent problem gambling,” Inbar added. “By using advanced analytics and machine learning, we can help operators identify patterns of behavior that may indicate a problem and intervene before it becomes a serious issue.”
As the online gambling industry continues to evolve, it is clear that responsible gambling practices will play an increasingly important role. Companies like Optimove are at the forefront of this movement, using advanced technology to empower players and operators alike to make informed decisions and promote safe and enjoyable gaming experiences for everyone.
Latest News
Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis
Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets
Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA. The report was released at SBC Summit North America.
Results based on 19 Million+ Bets
Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft.
Women’s Games: The Caitlin Clark Effect
Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.
The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.
Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.
Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments.
Men’s Games
The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games.
A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament.
According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary. Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions.”
The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.
7777 gaming, a prominent provider of online casino games, is thrilled to announce its partnership with betPawa, a well-established and trusted online sports betting brand operating across Africa. This collaboration marks a significant milestone for both companies, bringing a diverse selection of 7777 gaming’s top-quality casino games to betPawa’s extensive user base.
Through this partnership, betPawa gains access to 7777 gaming’s full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa’s gaming offerings, providing its users with even more entertainment options.
Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, “We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”
Chris Worthington, Head of Casino at betPawa commented, “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”
betPawa, recognized as one of Africa’s premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.
The post 7777 gaming expands African reach with Integration of Casino Games on betPawa appeared first on European Gaming Industry News.
Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.
Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.
Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.
During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.
With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.
David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”
The post Swintt journeys back through the sands of time in Egypt King Book Hunt appeared first on European Gaming Industry News.
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