GeoComply Welcomes New Era of Responsible Gambling with Launch of Regulated Online Sports Betting in Massachusetts

Leading fraud and risk solutions provider GeoComply Solutions Incorporated recorded over 400,000 player accounts in Massachusetts over the opening weekend after the Commonwealth launched regulated online sports betting on Friday, March 10.

Throughout the regulatory process, the Massachusetts Gaming Commission (MGC) has emphasized consumer protection, resulting in an oversight regime with strong rules around advertising and responsible gambling.

GeoComply Solutions Incorporated Senior Vice-President of Compliance, Lindsay Slader, commented: “We are privileged to be licensed in Massachusetts and support operators and the MGC as it builds a regulated online sports betting market with responsible gambling hard-boiled into its regulations. Massachusetts citizens will benefit from legal online sportsbooks dedicated to greater protection and an increased budget for responsible gambling programs.”

Based on Commonwealth officials’ estimates of annualized tax revenue of $60 million, Massachusetts would add about $5.4 million to the Public Health Trust Fund, which largely supports responsible gambling programs. Massachusetts has invested in responsible gambling programs since the 2011 bill that legalized its casinos. The Fund’s budget for 2022 was $17 million.

GeoComply Solutions Incorporated prevented over 5,000 transactions from devices or accounts with a known history of fraud, saving its customers tens of thousands of dollars. GeoComply Solutions Incorporated recorded a total of 8.1 million geolocation transactions in Massachusetts throughout the opening weekend.

“When Anna [Sainsbury] and David [Briggs] founded GeoComply Solutions Incorporated over a decade ago, they set about solving the geolocation conundrum. Today, one of the biggest challenges facing operators is onboarding genuine players and keeping out fraudsters. With the gold standard of geolocation in place and an experienced team of experts, we are uniquely positioned to lead the fight against fraud in all its forms,” said Slader.

Massachusetts betting action from March 10 to 12, based on GeoComply Solutions Incorporated’s data:

Six operators

406,400 player accounts

8.1 million geolocation transactions

Massachusetts figures on launch weekend far outstripped those of similar-sized states. It was the fifth busiest state in the United States over the weekend, with only New Jersey, Ohio, Pennsylvania and New York recording more geolocation transactions.

GeoComply Solutions Incorporated is the trusted provider of geolocation verification and fraud-prevention solutions for approved Massachusetts online sports betting operators and its data provides a unique view of the Massachusetts market since it launched on March 10.

GeoComply Solutions Incorporated’s data does not purport to be definitive or represent the entire market in Massachusetts or any other jurisdictions but is intended to provide general insights into relevant market dynamics.