Rootz increases player reactivation focus with Enteractive

Campaigns will focus on Caxino, Wheelz, and Wildz brands 

Enteractive, the leader in retention services, has been engaged by Rootz, a leading operator with multiple brands across global markets, to provide reactivation services to win back active players from lapsed accounts, in markets including Canada, Finland, and New Zealand.

The Malta-based iGaming company began campaigns with Enteractive in Q4 2022, with a focus on the Caxino, Wheelz, and Wildz brands.  Enteractive’s personalised retention and reactivation services will be integral to optimising revenue generation from the churned segments of the Rootz player databases.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Sam Brown, CCO at Rootz, said, “Having seen the benefits of Enteractive’s approach to reactivation and retention on behalf of operator partners, bringing their teams on board with Rootz to maximise our player NGRs is a no-brainer.  Although we’re in the early stages of activity, I’m excited to see the uplift in player engagement as a result of Enteractive’s campaigns.”

Andrew Foster, Chief Business Officer at Enteractive, added: “Rootz have a 360 degree approach to their business, so it’s great to be working with another iGaming company that sees the benefits of converting all player revenue opportunities.  With these three great brands, we’re sure that Enteractive will deliver an increase in Rootz number of active and depositing players.”

Rootz was formed in 2018 with an all-star crew of experienced iGaming professionals. With a heavy focus on innovative and efficient programming, lean but powerful graphics, and rich content, Rootz has built a platform that delivers the very best in online gaming management.

Enteractive is the industry leader in player reactivation and retention with more than 12 years experience, being recognised as one of the top revenue generators globally for the iGaming sector. With native speaking call agents supporting iGaming brands across the globe, Enteractive reactivates more than 13,000 players per month for a variety of leading operators.