Canada
Endblock: A Revolutionary Reverse Betting System Empowers Players to Win Big
Introducing Endblock.io, a revolutionary collective reverse betting system set to revolutionize the decentralized Gambling and DeFi industry (Gambfi). Simplicity meets sophistication in this world’s first reverse crypto betting game, where getting started is as easy as hitting a button on a website. At the same time, the game offers a rich nuance for players who wish to maneuver and strategize. Even if a player does not win the primary jackpot, they will still unlock an extravaganza of bonuses: free tokens, pool rewards, and more lotteries like the Mega Jackpot!
Endblock is set to raise the curtains and reveal the world’s first truly decentralized and 100% on-blockchain Gambfi system in the first week of February this year.
Endblock.io: Sophistication in Simplicity
Endblock’s jackpots are incredibly straightforward. All a user needs is to connect their wallet, hit the “Reset Blocks” button, and wait for the block counter to reach zero. The last person to reset the block wins the entire jackpot if no one else resets it before the jackpot block counter gets to zero. Moreover, if the “blocks until lottery” counter hits zero and no one wins the jackpot, the prize is distributed through the lottery and pools.
Players can further up their game by timing their block resets strategically and earning additional rewards through pools and lotteries. Each time a user “Reset Blocks,” it also mints END token, which can be used to burn it to earn BNB (or any other crypto the protocol uses) or reset blocks, drastically reducing the supply and increasing the benefits of the pools.
Endblock’s social aspect adds yet another layer of nuance to the experience by allowing players to collaborate, strategize and refer friends to unlock a 5% affiliate reward from all the resets they do on the platform. There’s a dedicated dashboard to facilitate referrals on Endblock’s website.
Gambling without the Gamble
Endblock is revolutionizing the gambling finance ecosystem with its unique ability to reward ALL players! Not only do all bettors get a free entry into another lottery, but they also receive END tokens—Endblock’s premier token that unlocks a variety of advantages.
Collectively, these mechanics enable a dual-pronged strategy where END tokens are burned through Mega Jackpots and locked through pool incentives—turning END into a powerful deflationary token that will continue to expand its repertoire of utilities over time.
Bulletproof Security with True Decentralization
Unlike competing projects, Endblock is the world’s first reverse betting system wholly powered by blockchain technology’s power.
The user’s funds go directly into their wallets, from where everything is handled exclusively through automated and publicly-reviewable smart contracts. In doing so, Endblock has made itself secure and tamper-resistant—just as decentralized applications were meant to be.
While little is known about the creators, one thing is for sure: decentralization is a core guiding principle of their philosophy.
Instead of building up their personal brand by seizing control and credit for this project, they have released a set of genuinely decentralized endpoints that operate independently through the power of blockchain.
In that sense, Endblock is highly inspired by Satoshi Nakamoto’s release of Bitcoin. The creators believe that for Endblock to truly challenge the status quo and disrupt the gambling finance industry, it must be able to stand on its own legs without any entities pulling the strings from behind the curtains.
Although the world may never meet the minds behind this innovative project, proponents of decentralization will likely hail this as a monumental step in the right direction.
Ben Clemes
High Roller Submits Gaming License Application in Ontario

High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
IAGR announces program for IAGR2025 conference in Toronto

The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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