Baltics
The importance of reg-tech for new market expansion
Mark Chakravarti, Investment Director at SportingWin, talks about the operator’s experience of securing a licence in Bulgaria and how it will now use its in-house regulatory platform to enter additional European markets
I would argue that a proprietary regulatory platform is the most important thing for operators looking to drive European market expansion. Without a modern, agile platform that provides the insight that regulators require, licence applications will be drawn out for months and even years.
At SportingWin, we came to learn this the hard way.
When we started the business back in 2019, we identified Bulgaria as being a market of huge potential and one that we were keen to make our debut. Based on our assessment, AGR would hit 20% a year for the next five years, leading to a market value of €500m per year.
We then set about compiling the legal paperwork required by the National Revenue Agency for the licence application – this was a significant task in its own right, but we would soon learn that this was just the very start of the process.
The Bulgarian regulator is one of the most stringent in the world, which of course is a good thing. It ensures that the operators that do secure approval to enter the market are of the highest calibre especially when it comes to responsible gambling.
Under its requirements, operators must be able to deliver certain insights and information to the regulator in real time and this in turn requires a powerful, agile regulatory platform. Ultimately, we took the decision to develop this technology in-house.
While this was the right course of action, it significantly slowed down our licence application process while the regulator and our in-house development team worked together to ensure that it was fully compliant with its requirements.
We eventually reached the point where the National Revenue Agency was happy with the paperwork we submitted and our proprietary reg-tech platform, giving us the green light to enter the market in January 2021. Since then, we have gained incredible traction with players.
As with most operators, we are now looking to take SportingWin into additional markets and our in-house developed regulatory platform will be the foundation for building out our presence across the region. It really is impressive and now that it has been certified in Bulgaria, it can be used elsewhere.
We have identified Romania as our next market and while we have yet to submit our application to the regulator, our proprietary regulatory platform will ensure it is a much easier – and faster – process than that in Bulgaria.
This is for several reasons. Given just how stringent the National Revenue Agency is with its standards and enforcing them, other jurisdictions are happy to approve our platform without subjecting it to the same level of scrutiny again.
The same applies to a lot of the paperwork that we completed as part of our application in Bulgaria – for example, the Romanian regulator is happy to carry this over as well as the technical and software certifications that we were granted.
Of course, local regulators will still carry out their own investigations and will want to test certain aspects of our platforms, tech and software, but much of the hard work has already been done and this will allow us to enter additional markets at pace – we anticipate being live in Romania in H1.
In addition to an in-house regulatory platform, approved paperwork and the experience of having been through a licence application, the final piece of the puzzle operators need is a European trademark for their brand/brands.
We have recently secured this for SportingWin and it really does put us in the driving seat to identify and enter regulated European markets with an incredibly strong brand, superior product offering and a powerful regulatory platform running in the background.
Because of this, SportingWin is an attractive proposition for investors looking to join our success story. Due to the technical foundations we have in place, the investment we secure is pumped into marketing our brand in each country, which in turn allows us to generate significant share quickly.
Despite having been live in Bulgaria for only a year, we have a large and loyal player base and in Q4, generated €500,000 in NGR. This is set to grow significantly off the back of our recently-announced partnership with Pinnacle, allowing us to add a betting exchange to our offering for the first time.
As with most small to medium-sized operators, the team behind SportingWin has a long-term plan for the business and that is to grow it into an exciting acquisition opportunity for one of the power players looking to build their presence in regulated markets across Europe.
Without our proprietary regulator platform, European trademark and growing collection of licences, SportingWin would simply not be on the radar of these organisations, let alone be considered a serious M&A opportunity.
Of course, there is still a lot of work to do before we reach that chapter of our story but given that the founders of SportingWin have built and sold betting businesses before, it is one that I am confident we will write in next to no time at all.
Meanwhile, we will continue to use our regulatory platform to launch our player-favourite brand and superior betting experience into markets across Europe, generating substantial revenues from each of the jurisdictions we target.
Baltics
The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations
As Lithuania increasingly finds itself in the spotlight of the global gaming community, country’s gamers can once again rejoice at significant news. Lithuania will host “Trackmania World Tour” stage. With this news, it is planned that 24th to 26th of May, in Vilnius the “Baltics Gaming Expo” will bring together the best gamers from across Europe and the world.
International tournaments and showcase battles
“We love to play, and we’re really good at it at the highest level. This is the second year that the “Baltics Gaming Expo” will gather video game enthusiasts and professionals from all around Europe. If last year, 29,000 participants and visitors came to participate or watch tournaments, explore the latest technologies, and try out newly released games, this year, we expect even bigger growth. After all, we have some special news – the “Trackmania” game tournament at the event is included in the global rankings. In other words, all the best players are coming to Vilnius”, says Šarūnas Tamulis, one of the organizers of the “Baltics Gaming Expo”.
Players from France, the United Kingdom, Germany, Denmark, the Netherlands, Poland, Latvia, and other countries will participate in the global ranking tournament. Among the participants will be representatives from Lithuania.
The largest gaming and technology event in the Baltic States will also feature “Counter Strike”, “Valorant”, “Rocket League”, “League of Legends”, and other international tournaments.
“There will also be special showcase battles. The best players and streamers in the country will meet on the main stage and compete playing “Counter Strike” and “Valorant”, the organizer says.
From famous streamers’ to retro games
In the gaming community, it’s popular to watch other players remotely broadcast their matches via social networks (game-streaming). Streamers are like opinion leaders, whose popularity and influence grow every day.
“To the delight of our community, the very popular streamer AnnieFuchsia will also attend the event. She has gathered half a million followers on her Twitch channel alone. For those interested, we will create an opportunity to participate in a discussion with the gamer, get answers to significant questions, or even get a photo together”, says Š. Tamulis.
Attendees of the event will also be able to enjoy a space dedicated to exceptional retro games. It will feature dozens of classic arcade games from the 80s and 90s.
“The technology giant “Samsung”, has prepared special activations for the visitors. At the largest “Galaxy AI” stand, you’ll be able to familiarize yourself with the latest artificial intelligence news and try them out on smart devices. There will also be a special “Brawlstars” tournament at the stand, where well-known content creators and enthusiasts of this game from Lithuania, Latvia, and Estonia will meet. The winner will receive the latest “Samsung Galaxy S24 Ultra” phone”, the organizer presents.
A weekend for popular culture
The “Baltic Gaming Expo” will take place during “Comic Con Baltics 2024 powered by Samsung,” the largest popular culture event in the Baltic States. From May 24th to 26th, “LITEXPO” will turn into a universe of popular culture.
Fans will have the chance to meet stars from iconic Hollywood projects. Among them are actors from the “Harry Potter” films Natalia Tena and Devon Murray, “Marvel” film actor Sean Gunn, “Highlander” actor Adrian Paul, actress Natasha Halevi, internet comic stars Rob DenBleyker of “Cyanide&Happiness,” “Natural Habitat Shorts,” “Nobody Sausage,” and Nathan W. Pyle, creator of “Strange Planet” comics.
The event will also feature the largest cosplay competition in the Baltic States, premieres of the latest films, presentations, and discussions, an interactive family space, the “Artists’ Alley,” which annually unites around a hundred popular culture artists, a space for vendors offering many curiosities, impressive decorations from the most famous films and series worldwide, and many other attractions.
The post The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations appeared first on European Gaming Industry News.
Baltics
Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn
HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is thrilled to announce holistic Wellness Networking Sessions for MARE BALTICUM Gaming & TECH Summit 2024. This year’s Summit is not just about insightful discussions and groundbreaking tech showcases. As we gather in the beautiful city of Tallinn, Estonia, from June 4th to 5th, we’re excited to announce that the #hipthers are adding a touch of wellness and active networking to the event. With 125 participants joining us this year, the summit promises to be a vibrant platform for professionals to connect, learn, and grow together.
Conference Zen: Morning Yoga & Mindful Breathing
To kick off the summit on Day One (June 4th), join us for the “Conference Zen: Morning Yoga & Mindful Breathing” session. This peaceful morning routine is designed to set the tone for a day of productive discussions and networking. Whether you are a seasoned yogi or a beginner, this session is a perfect way to awaken your mind and body in the serene setting of Tallinn.
The session will start promptly at 7:30 AM, allowing you to breathe in the crisp Baltic air and enjoy a moment of tranquility before the day’s activities. Led by a certified yoga instructor, this 45-minute class will include a variety of stretches, yoga poses, and mindful breathing techniques to center your thoughts and energize your spirit.
Morning Networking Run
On Day Two (June 5th), get your heart pumping with our “Morning Networking Run.” This invigorating start to the day is ideal for those who want to combine fitness with networking. Scheduled to begin at 7:30 AM, this run is an opportunity to explore the charming streets of Tallinn while making new professional connections.
The run will cover a scenic route through the historic city, offering breathtaking views and a fresh perspective on the local culture. Participants of all running levels are welcome, and the pace will be set to accommodate everyone, ensuring a comfortable and inclusive environment. It’s a fantastic way to energize your body and mind while sharing interests and ideas with fellow attendees.
Join Us!
These networking sessions are a testament to HIPTHER’s commitment to creating a holistic experience for all summit participants. By integrating wellness and physical activity into our program, we aim to foster a supportive and dynamic environment where ideas flow freely, and connections are made naturally.
We invite all attendees to take advantage of these unique opportunities to rise, shine, and connect in new and meaningful ways. Remember to bring your yoga mat, running shoes, and an open mind — we’re excited to see you there!
As we look forward to these sessions and the many exciting activities planned for the MARE BALTICUM Gaming & TECH Summit, we’re reminded of the power of community and the importance of taking care of our minds and bodies.
Ready to Join Us? Register Now!
Haven’t registered for the MARE BALTICUM Gaming & TECH Summit yet? There’s still time to join us in Tallinn on June 4-5 for an exceptional blend of professional growth and personal wellness. Engage with industry leaders, explore the latest trends in gaming and tech, and participate in unique activities like our Morning Yoga & Mindful Breathing and the invigorating Morning Networking Run. Don’t miss out on the opportunity to be part of this vibrant community of 125 professionals. Register now and prepare to rise, shine, and connect at this premier event!
See you in Tallinn for a truly enriching experience!
The post Rise, Shine, and Connect: HIPTHER’s Networking Sessions at MARE BALTICUM Gaming & TECH Summit Tallinn appeared first on European Gaming Industry News.
Latvian national ice hockey star Elvis Merzļikins has become the new brand ambassador of the sports entertainment brand OlyBet. The significant partnership allows OlyBet to provide Latvian ice hockey fans unique opportunities to experience the sport.
Everyone knows that the iconic American singer Elvis Presley was an extraordinary entertainer, and Elvis Merzļikins takes after his fabled namesake. When he earned the first shutout of his NHL career in Las Vegas, he did so with thrilled fans chanting his name. Merzļikins was named after Elvis Presley, of whom his father was a great fan. People worldwide love the 30-year-old goalkeeper’s personality and style on ice and off it.
“We are delighted to partner with Elvis to thrill Latvian ice hockey fans. OlyBet has supported ice hockey in Latvia for many years and brought the NHL Stanley Cup to Latvia for the first time and supported the National Team on the way to bronze in last year’s IIHF World Championships. This partnership with Elvis will bring ice hockey fans closer to the top-level of world competitions and sports excitement that only OlyBet delivers,” Corey Plummer, CEO of OlyBet Group, said.
“I am thrilled to embark on this collaboration journey with OlyBet as their brand ambassador. This partnership presents an incredible opportunity for me to connect more with hockey enthusiasts in Latvia. I aim to enhance the experience by engaging with fans at OlyBet events and embracing the spirit of the OlyBet brand. Sports have a remarkable power to unify and foster a sense of belonging. I am confident that, together with OlyBet, we will create unforgettable and dynamic moments for every sports enthusiast in Latvia,” Elvis Merzļikins said.
The post Elvis Merzļikins Becomes Brand Ambassador of OlyBet appeared first on European Gaming Industry News.
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