Incentive Games release first in-play game – as ‘Free 4 All’ launches on bet365

Incentive Games, the gaming industry’s leading free-to-play developer, has teamed up with bet365 once again to launch the latest title, Free 4 All.

The in-play game, a first for Incentive, allows all new and eligible bet365 customers to win £10 in Free Bets, by correctly predicting the answers to four questions on the day’s big game.

The game format sees the user answer two questions before the start of the match, with users quizzed on a number of markets, including corners, cards, goals and much more. Free 4 All keeps players engaged from pre-match to post-match, as those lucky enough to answer their two pre-match questions correctly are given two more questions to answer before the second half.

Free 4 All is the latest in a suite of best-in-class free-to-play games offered by bet365 through Incentive Games.

John Gordon, CEO and co-founder of Incentive Games, said: “Everyone dual-screens during the big games, and this innovative new title is another way of engaging users and giving them social currency for their group chats. The game engages the user from kick-off to the final whistle. If you are going to watch the game, why not enjoy it on the bet365 in-play screen…?”

“We are thrilled to be launching Free 4 All with bet365 – unlike the name of this game, this title is very much a premium offering.”

A spokesperson from bet365 said: “Following the success of 6 Scores Challenge and the Tournament Predictor, we’re thrilled to now offer an In-Play game to our customers. Being able to deliver a free-to-play game to complement our market-leading In-Play betting product allows us to entertain and engage with players for the whole 90 minutes!”