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SPORTRADAR TO BOLSTER KINDRED GROUP’S CUSTOMER ACQUISITION WITH AD:S PAID SOCIAL
Sportradar has announced a new agreement with Kindred Group for the provision of paid social media advertising to boost customer acquisition through its ad:s multi-channel performance marketing platform.
Under the terms of the deal, the sports technology company is helping the global digital entertainment brand to grow its customer base and increase the effectiveness of its advertising spend by optimising social media as an acquisition channel.
Sportradar’s ad:s paid social advertising solution enhances Kindred’s ability to effectively target and acquire customers across social media, through deeper understanding of online behaviours and the delivery of relevant, real-time content based on individual interests.
The company’s proprietary technology automatically generates hundreds of thousands of personalised adverts, allowing three of Kindred Group’s flagship brands, 32Red, Unibet and VladCasino, to send more effective messages directly to sports fans and bettors across the Meta platforms of Facebook and Instagram.
Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “Sportradar has enjoyed a productive partnership with Kindred Group, and today’s deal underscores our commitment to continuously deliver the best possible products and services to the top names in betting and gaming. An effective social media advertising strategy is essential for sustainable customer growth and must deliver strong return on investment; our ad:s paid social service will help Kindred Group realise this potential.”
Elen Barber, Chief Marketing Officer at Kindred Group said: “By leveraging Sportradar’s AI-led technology, Kindred will enhance the relevancy and personalisation of social media advertising across a number of regions, boosting our creative delivery capabilities and improving marketing campaigns’ time-to-market.”
Utilising artificial intelligence and machine learning technologies, and 20 years of data expertise, Sportradar has developed the leading paid social media advertising solution in the betting and gaming industry. With more than three billion people worldwide actively engaging with social media each month, sports betting operators are increasingly recognising the significant customer acquisition potential of paid social advertising.
Sportradar’s ad:s end-to-end paid social media advertising service includes campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest fixtures and odds. Sportradar’s market-leading product is supported by a team of expert channel strategists and has been shown, in a private study, to increase purchase intent and drive significant return on advertising spend of up to 450%.
The deal is an expansion of an existing agreement Sportradar has with Kindred Group to supply the company with its market leading portfolio of betting products and services including live streaming of sports events, virtual betting solutions, and engagement tools such as live match trackers.
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Golden Matrix (GMGI) Awarded Peru Online Sports Betting and iGaming License
![golden-matrix-(gmgi)-awarded-peru-online-sports-betting-and-igaming-license](https://gamingnewsroom.com/wp-content/uploads/2024/06/129441-golden-matrix-gmgi-awarded-peru-online-sports-betting-and-igaming-license.png)
Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, systems, and gaming content, today announced that it has been granted a sports betting and iGaming license in Peru.
This license has been issued to Meridian Gaming Peru S.A.C., a subsidiary of Meridianbet Group (“Meridianbet”), a B2B and B2C sports betting and iGaming provider licensed and operating in multiple international markets.
The license N° 3321-2024-MINCETUR/VMT/DGJCMT was granted by the Ministry of Foreign Trade and Tourism of Peru (MINCETUR).
“We are thrilled to enter the Peruvian market, a region poised for massive growth and unprecedented expansion in the coming years. This market entry presents an exciting opportunity to further grow our user base and deliver additional value to shareholders, underscoring our ongoing commitment to developing industry-leading brands globally,” said Zoran Milosevic, CEO of Meridianbet.
According to ENV Media, the total size of the online sports betting and iGaming market gaming industry in Peru is approximately USD $1.2 billion, and is expected to grow at a rate of 6.4% annually until at least 2028. Market penetration is projected to reach 750,000 players by 2028, or slightly above 20% of the total adult population, highlighting the substantial growth potential for iGaming in the region.
The post Golden Matrix (GMGI) Awarded Peru Online Sports Betting and iGaming License appeared first on European Gaming Industry News.
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Play’n GO Music releases Magnussen’s Mix playlist ahead of Austrian Race Weekend
![play’n-go-music-releases-magnussen’s-mix-playlist-ahead-of-austrian-race-weekend](https://gamingnewsroom.com/wp-content/uploads/2024/06/129437-playn-go-music-releases-magnussens-mix-playlist-ahead-of-austrian-race-weekend.png)
Play’n GO, the world’s leading casino entertainment provider, has today announced the release of the fourth MoneyGram Haas F1 Team playlist, Magnussen’s Mix, a playlist of driver Kevin Magnussen’s favourite tunes to get him pumped up on race weekends.
Magnussen’s Mix has been eagerly anticipated as it comes off the back of successful releases of Ayao’s Anthems, the Haas’ Tracklist, and Magnussen’s driver teammate Nico Hulkenberg’s Hulkenberg’s Hits. Magnussen’s musical tastes may surprise some fans, as the Danish-born driver includes the likes of Billy Idol and Led Zeppelin, with the King of Rock ‘n’ Roll himself, Elvis Presley, also prominent on the playlist.
Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO said: “We’ve had a lot of fun collaborating with everyone at MoneyGram Haas F1 Team on these playlists, and it’s been very cool to see the different musical tastes that inspire the different teams and individuals that make up the organisation. One of the reasons that we set up Play’n GO Music was to bring together a community of music lovers, and this project has certainly succeeded on that front.
“Kevin’s musical tastes are certainly eclectic, and it’s easy to see how his choices get him pumped up before jumping into VF-24 every weekend. Let’s hope for a successful weekend in Austria for the whole team!”
Kevin Magnussen, Driver, MoneyGram Haas F1 Team said: “I’ve watched with interest as Nico, Ayao, and our background teams have shared their favourite songs with everyone at Play’n GO Music, and I’m excited to finally get the chance to put my own spin on their Spotify channel! I hope my musical choices bring you as much pleasure as they bring me, and I hope to have your support in Austria this weekend.”
The post Play’n GO Music releases Magnussen’s Mix playlist ahead of Austrian Race Weekend appeared first on European Gaming Industry News.
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RocketPlay partners with Orbital Gaming to bring innovative iGaming solutions
![rocketplay-partners-with-orbital-gaming-to-bring-innovative-igaming-solutions](https://gamingnewsroom.com/wp-content/uploads/2024/06/129363-rocketplay-partners-with-orbital-gaming-to-bring-innovative-igaming-solutions.jpg)
iGaming provider RocketPlay has announced a new partnership with innovative game development company Orbital Gaming. This collaboration aims to enhance the overall customer experience by integrating Orbital Gaming’s games into RocketPlay’s platform.
Founded in 2019, Orbital Gaming specializes in Slots, Crash, and Provably Fair Games, focusing on blockchain technology. Their mobile-first, lightweight offerings are available in over 100 currencies, including fiat and cryptocurrencies. With certifications from Prestige Labs and partnerships with over 500 companies, Orbital Gaming has significantly impacted the gambling industry.
As a result of this collaboration, RocketPlay will integrate Orbital Gaming’s cutting-edge games, providing players with a diverse range of high-quality gaming options. This partnership will bring significant growth and innovation within the industry, offering players an enhanced gaming experience.
Valerian Chanchibadze, Head of Business Development at Orbital Gaming, expressed his enthusiasm for the partnership, stating, “We are excited to announce that our partnership will strengthen the businesses of both Orbital Gaming and RocketPlay Casino. This collaboration will enhance our offerings, improve operational efficiencies, and deliver superior customer experiences. Combining our strengths will create a more robust and innovative gaming environment, opening up new opportunities for players.”
David Peterson, representing RocketPlay’s Customer Care team, commented, “Our players have already tried new slots from Orbital Gaming, and the feedback has been overwhelmingly positive. This collaboration reflects our commitment to providing an exceptional gaming experience, and we are thrilled to offer more innovative games.”
The post RocketPlay partners with Orbital Gaming to bring innovative iGaming solutions appeared first on European Gaming Industry News.
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