Press Releases
UK betting technology supplier 20SHOTS accelerate funding with £400,000 raise at £5m valuation
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20SHOTS have geared up for the new football season in the UK by securing additional investment in a second funding round, including securing the backing of US VC Animal Capital
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New season will see new product rollout for popular Fantasy5 free-to-play fantasy football game, covering Champions League, Europa League and other European top flights
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Current growth trajectory sees Fantasy5 on course to recruit half a million players this season
20SHOTS, the UK technology supplier behind fast-growing free-to-play fantasy football game Fantasy5, have secured an additional £400,000 of investment at a £5 million valuation, with backers including Gen-Z focused US Venture Capital fund Animal Capital.
The American fund that counts social media stars Josh Richards, Griffin Johnson and Noah Beck focus on products that reach a new generation of customers. They have invested an undisclosed sum in 20SHOTS for the new football season, which will see the platform roll out its largest range of products added to its Fantasy5 game to date.
Fantasy5’s Premier League product, which uses a unique points system developed in-house based on fantasy football, offers cash prizes to winners who can successfully predict how well players will perform per gameweek.
Using their own risk management system and algorithmic trading software, the company will now look to supplement this with additional games covering the Champions League, Europa League and other top European leagues.
The roll out of additional leagues coupled with Fantasy5’s existing growth – bolstered last season by the recruitment of BoyleSports as its first tier one UK & Ireland bookmaker partner – keeps the game on course to break the 500,000 player mark.
Prizes for the additional leagues will remain at the standard £10,000 mark, as offered to Premier League players, and offer partners an increase in engagement and retention. 83% of players who played in the last four rounds last season have made an entry in the first two weeks. The investment in Fantasy5 also comes in advance of the Government’s highly-anticipated White Paper review of the gambling industry, which is likely to see traditional marketing practices come under scrutiny, creating additional need for operators to engage customers beyond traditional channels.
Jacob Kalms, co-founder and CEO of 20SHOTS said: “We’re pleased to welcome Animal Capital as investors as part of our most recent founding round which has raised £400,000 in capital.
“As demand grows in the ultra-competitive free-to-play space, we’re investing in our ability to quickly and seamlessly roll out products and games on a white label basis for a number of different partners across multiple divisions and competitions – with the ultimate objective of using the technology seamlessly across the most popular sports worldwide.
“Our growth model forecasts we will break the half a million player mark this season, with our scaling driving down the cost of acquisition for partners whilst maintaining our engagement, dwell and retention rates considerably above industry averages.”
He added: “Operators should also be considering how free-to-play and softer marketing funnels like those offered by games like Fantasy5 will help them navigate any changes thrust upon them by the upcoming gambling review. Whilst our audience is ultimately commercially valuable to any operator or affiliate, Fantasy5 remains a sustainable way to build a loyal audience over time.”
Marshall Sandman, Managing Partner of Animal Capital said: “In a crowded market of fantasy, free to play, and pay-to-play sports betting, 20SHOTS distinguishes itself with a best in class team and direction that has allowed the product to stand out distinctly and early.
“Their flagship game Fantasy5 is an early hit, their B2B relationships are uniquely positioned to make this an exciting asset and their ability to resonate and be sticky with a younger audience are all reasons why we were excited to be on the journey.
“Jacob the CEO and his team have conviction and direction, and they will continue to prove why they deserve to be big fish in this pond!”
Amusnet, a leading international all-casino solution provider, proudly took part in the Forbes Business Awards 2025 as an official sponsor, reinforcing its commitment to business excellence, strategic growth, and industry leadership. The event, recognized as one of the most prestigious and premium business forums in Bulgaria, took place on April 16 and gathered more than 200 distinguished guests, including senior executives, entrepreneurs, and influential figures from across the business landscape.
Held in an elegant setting in Sofia, the Forbes Business Awards 2025 celebrated companies and leaders who set the benchmark for success and resilience in their respective industries. With a strong focus on performance, vision, and impact, the ceremony once again confirmed its role as a key platform for recognizing outstanding achievements in the Bulgarian economy.
Amusnet CEO Ivo Georgiev presented the award in the Information and Communication Technology category – a sector that reflects Amusnet’s strategic focus. The award honors companies that demonstrate outstanding performance, consistency, and leadership in the ICT field. “Supporting the Forbes Business Awards aligns with our core values of dedication, excellence, and long-term vision,” commented Ivo Georgiev, CEO of Amusnet.
Amusnet’s presence at the event reflects the company’s clear vision to contribute to the development of the business ecosystem and celebrate excellence across industries. The company continues to expand across Europe and LATAM, bringing its comprehensive portfolio to new markets and clients, while further strengthening its position in existing ones. Amusnet remains focused on sustainable growth, building strong partnerships, and consistently delivering value on a global scale.
The post Amusnet Celebrates Business Excellence as a Sponsor of the Forbes Business Awards 2025 appeared first on European Gaming Industry News.
LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.
This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.
In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.
This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.
To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.
Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.
Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”
“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.
“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”
The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.
Casino Filipino (CF) is revving up the excitement for its patrons with the launch of its Luxury Car Raffle Promo (LCRP) wherein ten brand-new luxury cars will be raffled off across 18 Casino Filipino branches and satellites nationwide.
Qualified players can earn raffle tickets every month starting April 1, 2025 up to June 20, 2026 based on their gaming activity specifically their Total Bets (TB) in table games or Turnover (TO) in slot machines and electronic table games (ETG). The grand draw will be held on June 30, 2026.
Raffle eligibility is based solely on gaming activity of each player within each calendar month. TB or TO from previous months do not carry over.
To participate, a player must be a bona fide holder of a Casino Filipino Membership Card and must not be disqualified under any applicable laws, regulations, or issuances governing casino play.
Each month, table games players will earn one raffle ticket for every Php1 million in TBs. Regular slot machine players will earn one ticket for every Php500,000 in TO, while ETG players will receive a ticket for every Php1 million in TO.
The monthly earning period gives players 15 exciting chances to qualify for the big draw. Raffle tickets will be generated and released on a monthly basis starting April 2025 until June 2026, keeping the momentum high throughout the promo duration.
With a spectacular lineup of 10 luxury cars waiting to be claimed, the LCRP promises to be one of CF’s most exciting and rewarding promos yet.
Whether you’re spinning the slots or going all-in at the tables, every play brings you one step closer to your dream ride.
The post CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO appeared first on European Gaming Industry News.
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