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Marketing maven Patty Toledo enters the game as 4Players’ Marketing Director

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Gaming aficionado, music savant and former MMA fighter joins global interactive experiences platform to lead the way in connection, communication and immersion

Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand into the future.

Patty’s vision is to bring revolutionary gaming solutions to the most remote edges of the planet by expanding 4Players’ markets and geographical reach, while moving the brand into a new era. With a very established career in the game industry, Patty has been given the opportunity to build a new marketing strategy to showcase all of the remarkable products that 4Players offers. 4Players has been at work for over 20 years and is very familiar with the games industry, with a focus on building a team that can add value to the company while bringing great synergy. 4Players immediately recognised the value that Patty brings to deliver new growth, with company rebranding and constructing a new identity, alongside launching innovative new products, among her first objectives.

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Patty has an impressive career history spanning multiple industries and holds exemplary experience. Once an MMA fighter and music producer, she has worked with some of the world’s biggest artists, including Bon Jovi, Metallica and Iron Maiden, before turning to the gaming industry, where she found her true calling. Now, she is taking on an essential new role at 4Players where she is sure to make her mark.

Patty Toledo, Marketing Director at 4 Players, said: “I am over the moon to join the 4Players team. 4Players is a unique game technology company that understands what players value in games and works with developers to create the best user experience possible. They are visionaries and we share the same ideologies of wanting to build the brand, bring it to life and share it with the world!”

4Players has been co-shaping the evolution of gaming, offering developers a way to easily integrate immersive social experiences based on voice and data into their games. 4Players create real-time, cross-platform, interactive experiences with voice and videos, powered by its global server network. This innovative technology is metaverse-ready, reliable and affordable with an SDK that is quick and easy to integrate. 4Players tools take privacy and data protection to a new level. With no need for players to register any personal details, data remains anonymous, putting users’ minds at ease.

Phillip Schuester, CEO at 4Players, says: “We are excited to have Patty as part of our team. Her knowledge, skills and experience are unparalleled in the gaming industry, and she is an incredibly valuable addition to 4Players.

“We have been creating some great tools for developers to make their game experiences more immersive and less disruptive. Having Patty with us, bringing onboard her diverse background and expertise, will allow us to reach a broader market and support creative minds around the world.”

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Scientific Games and National Lottery of Slovenia Strengthen Instant Game Partnership

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Scientific Games and Loterija Slovenije, the national lottery of Slovenia, are moving to strengthen their instant game partnership and position the Lottery for more growth through a new, exclusive five-year contract. The new contract follows 26% growth in Loterija Slovenije’s instant game sales over the past four years. The agreement may be renewed for an additional two years.

2024-SGSocials-Slovenia-1200×1200.png“The move to this new partnership with Scientific Games heralds further progress for our Srečka games portfolio,” said Loterija Slovenije CEO and President Romana Girandon. “The enhanced partnership aligns our goals to responsibly grow these products and ultimately, grow proceeds to our good cause programs.”

Loterija Slovenije’s new partnership closely aligns the strategic interests of both companies using Scientific Games’ world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, retailer analysis, marketing, sales support and licensed brand services.

Scientific Games began working with Loterija Slovenije six years ago as the Lottery’s primary instant games provider and most recently collaborated on successful higher price point game launches featuring an Advent calendar and a €10 extended play game.

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“We’re proud to move to an enhanced partnership with Loterija Slovenija so that we can fully maximize the potential of its Srečka games,” said Kevin Anderson, VP of Global Strategic Accounts for Scientific Games. “Our expertise with data analytics and portfolio management will help drive sales performance for the games and provide entertaining experiences for Slovenian players.”

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

The post Scientific Games and National Lottery of Slovenia Strengthen Instant Game Partnership appeared first on European Gaming Industry News.

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Apparat Gaming and edict egaming announce partnership

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Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide

With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.

As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.

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This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.

Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.

Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.

Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”

Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”

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The post Apparat Gaming and edict egaming announce partnership appeared first on European Gaming Industry News.

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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