Marketing maven Patty Toledo enters the game as 4Players’ Marketing Director

Gaming aficionado, music savant and former MMA fighter joins global interactive experiences platform to lead the way in connection, communication and immersion

Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand into the future.

Patty’s vision is to bring revolutionary gaming solutions to the most remote edges of the planet by expanding 4Players’ markets and geographical reach, while moving the brand into a new era. With a very established career in the game industry, Patty has been given the opportunity to build a new marketing strategy to showcase all of the remarkable products that 4Players offers. 4Players has been at work for over 20 years and is very familiar with the games industry, with a focus on building a team that can add value to the company while bringing great synergy. 4Players immediately recognised the value that Patty brings to deliver new growth, with company rebranding and constructing a new identity, alongside launching innovative new products, among her first objectives.

Patty has an impressive career history spanning multiple industries and holds exemplary experience. Once an MMA fighter and music producer, she has worked with some of the world’s biggest artists, including Bon Jovi, Metallica and Iron Maiden, before turning to the gaming industry, where she found her true calling. Now, she is taking on an essential new role at 4Players where she is sure to make her mark.

Patty Toledo, Marketing Director at 4 Players, said: “I am over the moon to join the 4Players team. 4Players is a unique game technology company that understands what players value in games and works with developers to create the best user experience possible. They are visionaries and we share the same ideologies of wanting to build the brand, bring it to life and share it with the world!”

4Players has been co-shaping the evolution of gaming, offering developers a way to easily integrate immersive social experiences based on voice and data into their games. 4Players create real-time, cross-platform, interactive experiences with voice and videos, powered by its global server network. This innovative technology is metaverse-ready, reliable and affordable with an SDK that is quick and easy to integrate. 4Players tools take privacy and data protection to a new level. With no need for players to register any personal details, data remains anonymous, putting users’ minds at ease.

Phillip Schuester, CEO at 4Players, says: “We are excited to have Patty as part of our team. Her knowledge, skills and experience are unparalleled in the gaming industry, and she is an incredibly valuable addition to 4Players.

“We have been creating some great tools for developers to make their game experiences more immersive and less disruptive. Having Patty with us, bringing onboard her diverse background and expertise, will allow us to reach a broader market and support creative minds around the world.”