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SOFTSWISS Jackpot Aggregator: Half of Players Increase Average Bet Sum After Joining Jackpot Campaigns
Up to 50% of players increase their average bet sum, and almost 70% of casino players make more daily wagers after participating in jackpot campaigns. SOFTSWISS shares the first results from clients connected to the Jackpot Aggregator, the company’s latest iGaming innovative product.
Launched in October 2021, the Jackpot Aggregator is an iGaming business tool for player acquisition, engagement, and retention.
To analyse the influence of jackpot campaigns on key casino indicators, the SOFTSWISS team has gathered data from its first client, the N1 Partners Group which has taken advantage of both the local and global jackpot campaigns. Three projects of the casino group, namely Casino at N1 Bet, Fight Club, and JooCasino, operating within the Curacao jurisdiction, provided data from late November 2021 to March 2022 to showcase the impact of the solution on business growth. All the information is reflected in the product report. However, the most significant facts are accumulated in the article below.
Jackpot Campaigns: Player Response
According to the statistics, the number of players who participate in the jackpot campaigns is constantly growing throughout the analysed period. The data shows that jackpots are equally engaging for both loyal players and casino newcomers. Half of the users who made at least one jackpot bet were casino players registered for a month and above, while the other half is a brand new audience.
Half of the audience taking part in the jackpot campaigns makes jackpot bets only which demonstrates a conscious interest in such promo activity. Players appreciate the advantages of jackpots, often and often giving preference to those games that are included in the jackpot campaigns.
As shown in the report, 47.5% of players play exclusively in jackpot games. At the same time, the share of players who regularly bet on jackpot games exceeds the share of non-jackpot players: 82.3% vs. 17.7% respectively.
“An unchanging task for each operator is to find effective tools to acquire and retain players. The statistics confirm that the Jackpot Aggregator is a universal solution that facilitates the growth of loyalty from both a new and already loyal audience. According to the brand’s needs at a given moment, the launch of the jackpot campaign helps to focus on a specific category of players, giving unlimited opportunities to affect the user activity and achieve significant results”, notes Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.
Campaign Results: Bet Sum Growth
The difference in the individual player’s performance before and after participating in the jackpot campaigns is one of the key metrics analysed by the SOFTSWISS team for a better understanding of the solution’s influence on the user activity.
The most impressive results are the following: almost 50% of players increased their average bet sum after joining the jackpot campaign. Almost half of those users demonstrate 75% growth of the average wager sum.
Another indicator of player activity – the average daily number of bets – also surged after brands started their first jackpot campaign. Up to 70% of players increased their number of bets per day, some of them by several times.
The full statistics are available in the report published by the SOFTSWISS Jackpot Aggregator team.
“Jackpot campaign operation is a multi-step process, allowing the client to consider more and more new insights about players with every new campaign. The combination of the Jackpot Aggregator team’s expertise and the operator’s experience is a crucial thing for creating unique campaigns which help to manage key brand indicators and, accordingly, affect growth”, highlighted Aliaksei Douhin, Product Manager at SOFTSWISS Jackpot Aggregator.
The SOFTSWISS Jackpot Aggregator is now strengthening its position in the market by launching the first global jackpot across MGA licensed brands. At the same time, the team is working on expanding the list of partners. Besides casino operators, reputable game providers, as well as game aggregators and casino platforms, will join the virtual jackpot system soon.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,300+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!
About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!
Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.
The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on European Gaming Industry News.
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Helma Lodders Steps Down as Chair of VNLOK

Helma Lodders, who has held the position of chair at the Licensed Dutch Online Gaming Providers (VNLOK) since its inception in 2021, has announced her decision to step down. Lodders’ term expires and she has chosen not to extend it. Current board member Björn Fuchs was unanimously elected as the new chair on the recommendation of the board. He will combine this role with his employment as Chief Digital Officer at Fair Play Casino.
In the run-up to the opening of the online gambling market, Lodders helped shape the trade association. Under her leadership, VNLOK has grown into a reliable discussion partner for politics, government, media and social organisations involved in gambling policy. In addition to representing the interests of the members, her efforts have also helped to place the extensive illegal gambling market high on the political and social agenda.
Helma Lodders said: “Since the establishment of VNLOK, I have fulfilled the role of chairman with pleasure. It was a period of political and social turbulence. At the same time, I have always kept the goal in mind; to work on a safe, reliable and controllable market with the right care for vulnerable players. Now that my term is ending, the time has come to pass the baton. I thank my fellow directors for the trust they have placed in me and have every confidence in Björn Fuchs as my successor.”
Björn Fuchs said: “I regret the departure of Helma Lodders. The board is grateful for the way in which she has given substance to our association with her skills and strength in an honest manner. The board therefore expresses its appreciation for the efforts that Helma has made since the foundation.”
“I look forward to my new role as chairman of VNLOK with pride and confidence. I will get started with great enthusiasm and, together with the members, will commit myself to the importance of a well-regulated online gambling market,” Björn Fuchs said.
The post Helma Lodders Steps Down as Chair of VNLOK appeared first on European Gaming Industry News.
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LeoVegas Group to Open a New Office in Leeds

LeoVegas Group is opening a new city centre office in Leeds, UK. The move enables the Group to support the ongoing development of the Group’s brands such as BetMGM and LeoVegas, strengthening LeoVegas Group’s position in one of the industry’s most competitive markets.
This opening will mark LeoVegas Group’s second UK office, with Leeds supporting its Newcastle headquarters, which have been run by LeoVegas Group since 2018. With a strengthened presence in the UK, LeoVegas Group remains focused on creating the world’s greatest igaming experience.
The new office has undergone significant refurbishment, transforming it into one of Leeds’ most prestigious Grade A office buildings. LeoVegas Group will occupy the entire ground and lower ground floors of Tailor’s Corner, totalling 5000 sq. ft (over 400 m²). The space is currently being renovated to meet LeoVegas Group’s high standard requirements.
Gethin Evans, Managing Director UK and Ireland at LeoVegas Group, said: “We’re looking forward to moving into our new Leeds office shortly. It’s an important step towards our key goal to continue building the strength of our hero brands in the UK, BetMGM and LeoVegas, by attracting top talent. Leeds will support our main office in Newcastle, which will continue to remain the UK heart of LeoVegas Group.”
LeoVegas Group has started its recruitment plans, with several roles already live, including a Senior UK Sports Director, Senior Finance Business Partner and Legal Counsel position.
The post LeoVegas Group to Open a New Office in Leeds appeared first on European Gaming Industry News.
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