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Gambling in the USA

Gaming Americas Weekly Roundup – July 4-10

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

HeadsUp Entertainment International has announced that it has taken full control of the LotteryHub platform which has to date been servicing more than 4 million American users as a lottery information platform. In the lead up to the transaction, HeadsUp has secured global partnerships to expand the LotteryHub brand globally and strategically position it as the leader of online sales for state and national lotteries.

Caesars Entertainment has officially reopened Caesars Race & Sportsbook at Harrah’s Las Vegas Casino & Hotel. The newly renovated space now features 760 square feet of LED TV walls, six, 65-inch odds boards, two self-service betting kiosks and six sports betting ticket windows.

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Elite Casino Resorts has submitted its paperwork for its Nebraska gaming license application to build and operate Grand Island’s Fonner Park. The Iowa-based company and Fonner Park are hoping for a speedy response to the application.

Jackpocket, the leading third-party app in the US to provide a secure way to order official state lottery tickets, has announced its launch in Montana, offering lottery fans a new way to play. Lottery players in Montana can place ticket orders for beloved lottery games, including Powerball, Mega Millions, Lotto America, Lucky for Life, Montana Cash and Big Sky Bonus on Jackpocket’s easy-to-use mobile app.

Playmaker Capital Inc. has acquired 100% of the digital assets of Double Decker Group LLC dba World Soccer Talk, a US-based, soccer-focused media business that provides breaking news, deep analysis and need-to-know broadcast and streaming information related to soccer events, leagues and clubs globally.

Jackpot Digital Inc. has completed the installation of two Jackpot Blitz ETGs at Rosebud Casino, located in South Dakota.

New Partnerships

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Club Deportivo Guadalajara, popularly known as Chivas, have announced a partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, to launch their official Fan Token $CHVS on the Socios.com all-in-one fan engagement and rewards app.

Digital Gaming Corporation (DGC), Betway’s exclusive US rights holder, has named advertising agency Deutsch NY as the company’s strategic partner in the US. Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US.

BetMGM has partnered with The Tom Joyner Foundation, which provides scholarship distribution and fundraising for Historically Black Colleges and Universities (HBCUs), to offer an Executive Series to HBCUs nationwide beginning this Fall. The partnership will offer HBCU students the opportunity to network with BetMGM executives and navigate the recruitment process in preparation for career opportunities at the company after graduation.

Betfred Sports has signed an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval.

New Appointment

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Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, has announced that it has welcomed Michael Quartieri to its board of directors. Quartieri’s appointment to the Board was recommended by the Nominating and Corporate Governance Committee and approved by the Board.

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CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

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In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

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Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

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DraftKings

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

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It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

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Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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