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PMU Names Emmanuelle Malecaze-Doublet as CEO

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Emmanuelle Malecaze-Doublet will become the general manager of PMU and the first woman at the helm of the horse racing betting operator, while the former CEO of Bouygues Telecom Richard Viel will take over as non-executive chairman.

A graduate of HEC Paris and joining PMU in 2018 as financial director after spending six years with the consulting firm McKinsey & Company in France and the US, Ms. Malecaze-Doublet, aged 35, will therefore be the first woman to run the horse racing betting operator.

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KSA Conducts Research into Effectiveness of Player Protection Rules Introduced in H2 2024

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The Dutch Gaming Authority (KSA) has again conducted research into the effectiveness of the various rules that were introduced in the second half of 2024 to better protect players in the online gambling market. The first study showed that the new rules had an effect: the number of high losses per account decreased. The second measurement shows that this positive effect continues. The channeling based on players (the share of players who play with legal providers compared to illegal ones) has also not decreased significantly.

The Ministry of Justice and Security made it mandatory for players to contact the provider before they can set a deposit limit of more than €150 (young adults) or €350 per month, so that providers can inform them of the dangers of such a high limit. The introduction of this mandatory contact moment has caused the number of players who set a high deposit limit to drop to less than 50%.

The limits on net deposits are also effective. When depositing more than €300 (young adults aged 18-24) or €700 (24 and older), the provider checks whether a player can afford that amount and if this is not the case or the check is not carried out, the provider must block deposits for the rest of the month. The percentage of players who deposit more than the deposit limits (€300 for young adults aged 18-24 or €700 for 24 and older) has further decreased from 9.7% to 2.2%. In the previous measurement, this was still 3.8%. For young adults, this percentage decreased from 12% to 1.9%. In the previous measurement, this was still 2.8%.

The lower deposit limits have also reduced the average loss per player account by 31%, from an average of €116 per month in the eight months before the introduction to €80 per month in the eight months after the introduction. The number of accounts that an average player has (2.4) has hardly changed. So there is still no evidence that players have started playing with more different providers in order to be able to spend more money across the board.

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The gross gaming result (BSR, stake minus prizes paid out) of legal providers has decreased by 8% compared to a year earlier. Before the introduction of the rules, approximately 4% of players lost more than €1000. Now that is 1%. This shows that the introduction of the policy rules ensures that excessive gambling occurs less with legal providers. However, there is a chance that heavy players now play with illegal providers.

The channelling based on players remains high: 93% of players only play with legal providers. In addition to the channelling of players, the KSA also looks at the channelling in terms of money. This has not yet been included in the follow-up report for technical reasons. The search volume of the top 100 illegal websites does show an increase. This could indicate a growth of the illegal market. In the impact assessment on the increase in the gambling tax, which will be published in July, the KSA expects to publish the figures on the channelling in terms of money.

The post KSA Conducts Research into Effectiveness of Player Protection Rules Introduced in H2 2024 appeared first on European Gaming Industry News.

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BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD

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BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD
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BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.

The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.

Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.

Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.

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“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”

The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.

To find out more about BETBY, visit: https://betby.com/

The post BETBY CELEBRATES iGB LIVE SUCCESS WITH EGR B2B AWARD appeared first on European Gaming Industry News.

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L&GNSW Launches Compliance Campaign

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The Liquor & Gaming NSW (L&GNSW) has launched a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.

Inspectors will be engaging licensees and attending venues to assess compliance.

L&GNSW will be taking escalated enforcement action against any venue found not to be complying with the requirements.

From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as “VIP Lounge,” signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.

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External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).

These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.

Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.

L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.

Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1100 per offence or a maximum fine of $11,000 per offence if prosecuted.

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The post L&GNSW Launches Compliance Campaign appeared first on European Gaming Industry News.

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