PointsBet Opens European Headquarters in Dublin

Global sportsbook and igaming operator PointsBet has opened its European headquarters in Dublin.

The opening of the Dublin office marks the first operational presence in Europe for PointsBet, which acquired Irish startup Banach Technology last year. Banach was acquired for $43m (€41.3m) in March 2021.

PointsBet’s Dublin office currently employs 70 developers, quantitative analysts and product managers, with plans to expand further over the next year.

PointsBet said the Dublin office will be “the long-term home of its European operations”, with the team also supporting their American counterparts from Dublin.

The expansion plans in Dublin comes following a recent $65.8m investment in the company from financial trading firm Susquehanna International Group.

The company also recently unveiled a partnership with Dublin-based Nellie Analytics, a sports analytics company, which is owned by Susquehanna.

PointsBet provides gaming products and services, as well as online and retail betting, to customers across regulated American states through its cloud-based technology platform. Its headquarters are currently located in Denver, Colorado.

“We see the opening of our new office as a jumping-off point for increased local recruitment and engagement activity in Ireland and Europe, and supporting our US teams as well,” said chief executive Johnny Aitken.

He added that he hopes the investment will lead to “further, mutually important areas of collaboration between US and Irish business”.